100 Masterpieces. BMW Group – 100 years of innovative strength and entrepreneurial courage” staged in a BMW Museum. +++ Centenary muster provides singular insights into one hundred years of energetic association history

Posted on 22. Mar, 2016 by in BMW Canada

Munich. 2016 is an critical year for a BMW Group:
The association recently renowned a centenary. The BMW Museum in
Munich is now bringing this century of association story alive in all
a facets with a muster “100 Masterpieces. BMW Group – 100
years of innovative strength and entrepreneurial courage”. The
muster will run until Sep 2017, giving visitors the
event to find out about a many critical vehicles, motor-sport
successes and association decisions of a BMW Group. The new exhibition
provides sparkling insights into a chronological growth and
mobility story from 1916 to 2016. It uses comparison “masterpieces” to
take visitors by a sold eras of a past century adult to
a benefaction day.


100 years of innovative strength and entrepreneurial courage

The story of a BMW Group started with a construction of
aero-engines in 1916. BMW started production motorcycles in 1923
and a initial vehicle already rolled out of a production
buildings 5 years later. Since afterwards a brands and a products
have been fascinating people, arousing emotions and have represented
iconic quality. Yet a success of a association like this can't simply
be assessed on a basement of a many successful vehicles. Courage, the
willingness to take risks during a top turn of management, milestones
in engine sport, and a special joining and innovative strength of
employees are positively pivotal factors – paradigmatic “masterpieces”. As
highlighted in a pretension of a exhibition, these “100 masterpieces”
accompany visitors by one hundred years of BMW history. “Bringing
a energetic story of a association to life opposite a whole spectrum
was a severe and fulfilling mission. Yet a singular exhibition
judgment enabled us to attain in choreographing this farrago within
a renowned horizon that showcases any epoch and any facet of
a company,” commented Gabriele Fink, Head of BMW Museum and
Marketing BMW Group Classic.


A time tour by one hundred years of association history

The start of a vital muster is noted by a initial masterpiece
– a investiture of Bayerische Motoren Werke in 1916. Visitors come
into a Museum Bowl by a Time Tunnel and they are
supposing with an overview of a final 100 years of historical
growth and mobility story illustrated by information panels
display a sold phases of a company. This brief journey
by time is followed by a initial exhibits. Most of a exhibits
are curated on a sum of 5 platforms organised in a timeline, each
of that represents a sold epoch of association history. However,
these “100 Masterpieces” are not simply limited to a exhibition
spaces in a Museum Bowl, they also form a stability thesis uniting
a areas of a permanent muster in a BMW Museum.


Visitors here see some-more than 30 vehicles including a BMW 328 (1936),
a mythological roadster BMW 507 (1955) and a cult burble automobile BMW
Isetta (1955). Design studies like a “Gina” judgment automobile (2008) with
a idealist outdoor skin done of stretchable weave fabric are included
among a exhibits. Theme play also yield information about
critical entrepreneurial milestones like a introduction of BMW
medical (1936) and BMW EfficientDynamics (2007). The exhibition
essentially highlights a fact that a employees have always been the
pivotal cause for a success of Bayerische Motoren Werke with their
passion and enthusiasm. This is still a box today. Equal prominence
is given to engineering achievements and a many critical motor
competition successes like a Paris-Dakar Rally (1981). The really special
muster knowledge of “100 Masterpieces” is complemented by
engaging stories, profitable tiny exhibits, probably different film
clips and photographs, and ominous drawings.


The muster entitled “100 Masterpieces. BMW Group – 100 years of
innovative strength and entrepreneurial courage” runs from 10 March
2016 to a finish of Sep 2017 in a BMW Museum. Entry costs 10
euros. The BMW Museum is open from Tuesday to Sunday and on public
holidays from 10:00 to 18:00.


Additional information can be found at: www.bmw-museum.de

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