2010 Kia Soul Wears Antenna Denim to SEMA

Posted on 04. Nov, 2009 by in Kia Canada

  • Artistic module includes 8 heterogeneous designs for a customized Kia Soul, a 19-page advertorial, mini-magazine, grassroots selling tour, online microsite, competition and amicable networking applications

    LAS VEGAS, Nov 4, 2009 Bringing a worlds of music, conform and record together to rise a ultimate ride, Kia Motors America (KMA) and Antenna repository proudly showcase a tradition Antenna Soul as partial of a Soul Xpression module during a Specialty Equipment Manufacturers Association (SEMA) uncover in Las Vegas. Following a extravagantly successful launch of a all-new 2010 Kia Soul, KMA and Antenna repository collaborated to rise Soul Xpression, a 360-degree integrated module and muster of a artistic suggestion showcasing character leaders and ardent trailblazers from a worlds of music, fashion, skate, character and technology. Partners in a plan embody etnies, Huf, Original Penguin, Smart Design, DJ Whoo Kid, Todd Schmidt and roller code In4mation, all of whom voiced and designed their possess singular visions for a Kia Soul. At a perfection of a pattern process, one rarely stylized Kia Soul was built that fused influences from a 7 partners as good as other en practice name brands represented on a pages of Antenna magazine.

    The Antenna Soul done a entrance on a catwalk during New Yorks Fashion Week in Sep followed by a launch celebration during a Ainsworth in New York hosted by Kid Cudi; and kicking off with SEMA it starts creation a rounds on a automobile uncover circuit. The Antenna Soul includes a pop-up “shop” of a latest trends in wardrobe and accessories from Original Penguin, Huff and etnies. Custom seats underline Cone Denim, bespoke stitching and Rufus shirt material, and a G-shock time is mounted on a dash. Perforated leather and denim accoutre a interior along with a RICTA skateboard circle rigging change knob, leather-wrapped ascent holsters for personal electronics, a tradition arrangement box in a glove box for select watches and stylish sunglasses, a fridge in a behind chair and a movement house in a roof liner. Arrive in character or even fashionably late for any arise in a Antenna Soul with wardrobe packaged orderly in a motorized organizer in a case featuring disdainful attire and accessories.

    Media elements of a debate embody a 19-page in-book advertorial in Antenna magazine, mini-magazine, grassroots selling tour, online microsite (antennamag.com/kia), competition and amicable networking applications. The online competition invites readers and ubiquitous consumers to emanate their possess customized Kia Soul around words, print or art to win $1,000 and limited-edition products from Antenna pattern partners. A downloadable template of a Soul and a competition can be found at: http://www.antennamag.com/kia/contest/.

    “The Soul Xpression module takes pattern elements of a Soul to a subsequent turn by adding specific visions from inspirational character leaders,” pronounced Michael Sprague, clamp boss of marketing, KMA. “As a head-turning instance of complicated design, a Soul was a ideal board for successful designers and suspicion leaders to come together and demonstrate all that would make it serve fitting of a name.”

    About a Antenna Soul

    The Antenna Soul represents a alloy of influences from pattern partner cars joined with brands from a magazine. Additional influences and equipment from pattern partners include:

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