2012 Kia Soul Wins Active Lifestyle Vehicle of a Year Award in Urban Category

Posted on 24. Oct, 2012 by in Kia Canada

2012 KIA SOUL WINS ACTIVE LIFESTYLE VEHICLE OF THE YEAR AWARD
IN URBAN CATEGORY

Hip Hatchback Earns Praise for Its Roomy Interior and Cargo Space

  • With 19 cubic feet of load space, 14 storage zones and overlay down seats, a Soul can accommodate towering bikes, snowboarding rigging and other outside necessities
  • The Soul’s fun-to-drive cause and signature character make it a ideal float to take to a mountains, dried or a beach
  • IRVINE, Calif., Oct. 24, 2012 – The 2013 Kia Soul, Kia Motors America’s (KMA’s) extravagantly renouned hip hatchback, has been named a Active Lifestyle Vehicle (ALV) of a Year in a difficulty as partial of a ninth annual ALV awards. The Soul’s win in a ALV Urban Vehicle difficulty follows other new accolades, including “Top Tailgating Car for 2012” and “Top Back-To-School Car,” both awarded by Kelley Blue Book.

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    Held on a campus of Local Motors in Chandler, Ariz., this year’s ALV eventuality enclosed 28 finalist vehicles opposed for approval from a ALV awards jury, that consisted of some-more than dual dozen members of a media and seventy athletes who attend in cycling, triathlon, kayaking, softball and running. In all, some-more than one hundred consultant panelists delicately complicated how any automobile could fit into and promote an active lifestyle. Evaluations enclosed energetic automobile contrast on both on- and off-road courses.

    “Being respected as ALV’s Urban Vehicle of a Year speaks to a Soul’s functionality and versatility, while underscoring a ample interior and load space designed to accommodate a needs of both world-class athletes and weekend warriors,” pronounced Michael Sprague, executive clamp president, selling communications, Kia Motors America. “And with a sharp-witted performance, entirely independent, sub-frame mounted front cessation complement and IIHS ‘Top Safety Pick’ status, Soul drivers can be gentle and secure no matter where their outside activities competence take them.”

    ALV is a usually car-of-the-year module in a United States that combines a submit of automotive reporters and chosen internal athletes to establish that cars and trucks best accommodate a needs of buyers with active lifestyles.

    Kia’s Unprecedented Growth
    Kia Motors is one of a world’s fastest relocating tellurian automotive brands; from 2009-2011 Kia launched some-more new vehicles in a U.S. than any other automaker, and underneath a superintendence of arch pattern officer Peter Schreyer warranted a repute as an attention personality in automotive styling. Kia Motors America’s full line of fuel-efficient and fun-to-drive cars and CUVs has warranted vicious commend and dramatically increasing consumer awareness, notice and care for a brand. In 2011, KMA accessible a 17th uninterrupted year of marketplace share growth, interjection in partial to a largest boost of any vital code in viewed quality1 and a industry’s top code faithfulness ranking2. Kia’s U.S.-based production trickery in West Point, Georgia KMMG is obliged for a origination of some-more than 10,000 plant and retailer jobs and builds dual of a company’s best-selling vehicles in a U.S. a Sorento CUV and Optima midsize sedan*. Kia’s value and technology-laden lineup also includes a Sportage compress CUV, Soul civic newcomer vehicle, Optima Hybrid, Forte compress sedan, Forte 5-door compress hatchback, Forte Koup two-door coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.

    About Kia Motors America
    Kia Motors America is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 755 dealers via a United States and serves as a “Official Automotive Partner” of a NBA and LPGA. In 2011, KMA accessible a best-ever annual sales sum and became one of a fastest flourishing automobile companies3 in a U.S. Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, modernized reserve facilities and new technologies.

    Information about Kia Motors America and a full automobile choice is accessible during a website www.kia.com. For media information, including photography, revisit www.kiamedia.com.

    * The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in a United States from U.S. and globally sourced parts.
    1 Source: Automotive Lease Guide Spring 2011 Perceived Quality Study.
    2 Source: Experian Automotive Q2 2011 marketplace analysis.
    3 Based on 5-year accumulative expansion between 12-month sell sales for durations finale Sep 2007 and Sep 2012 of all U.S. automotive brands.

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