2013 MAZDA CX-5 LAUNCHES WITH ALL-NEW INSIDE-OUT ADVERTISING CAMPAIGN

Posted on 28. Mar, 2012 by in Mazda Canada

Press Release

– Multimedia Marketing Campaign Touts ‘Better. Stronger. Smarter.’ –

 

IRVINE, Calif. (March 28, 2012) – Mazda North American Operations (MNAO) currently announced a launch of a comprehensive, integrated selling debate in support of a all-new 2013 Mazda CX-5 tiny crossover SUV.  The debate has been grown to be as singular as a CX-5 itself.

In most a same proceed that scholarship and record reimagined a life of Steve Austin in a strike 1970s radio array “The Six Million Dollar Man,” so has Mazda’s SKYACTIV® Technology reimagined what a crossover SUV can be with a recover of a CX-5.  To tell that account to consumers, MNAO’s communications partner, The Garage/Team Mazda, has combined a :60 and :30 chronicle of a inhabitant radio mark patrician “Better. Stronger. Smarter.”

The new CX-5 radio ads are rarely stylized with a 1970s epoch cultured and soundtrack showcasing how Mazda engineers used slicing corner SKYACTIV® Technology to operative a CX-5 crossover.  The scholarship fiction-themed account delivers a pivotal summary that Mazda’s record has engineered a crossover car that is better, stronger and smarter than a competitors, ensuing in a top highway fuel economy of any SUV – including variety – sole in North America, as good as a turn of pushing dynamics that are approaching from a code like Mazda.

“The Mazda CX-5 is in a category all a own,” pronounced John Abel, executive of selling for MNAO.  “We take a same unrestrained and ‘no compromises’ proceed used in engineering a vehicles and request it to a selling efforts.  Our ‘Better. Stronger. Smarter.’ debate reinforces a fact that Mazda builds cars that are value pushing and continues to desire a doubt ‘What do we drive?’” 

The initial launch of a “Better. Stronger. Smarter.” TV mark will be followed by 3 additional :30 spots focusing on pivotal particular attributes of a CX-5, including fuel economy, record and safety.

The ad debate for a CX-5 will be singular in a “inside-out” approach.  Starting today, Mazda will rivet association employees, pivotal code influencers and enthusiasts to correlate with a ad and a CX-5 experience.  This pivotal organisation will be speedy to share a content, generating hum from inside a classification out to consumers around amicable media channels including Facebook, Twitter, YouTube and more.

Mazda will continue to roll-out a debate on Apr 2 with a strong media brew of television, cinema, print, digital (display, mobile and video) and place-based video in health clubs, airports and other locations designed to strech a active CX-5 target.  The devise will emanate a vast participation means to hold a aim where they work and play, not only when they are in front of a television.

“We felt it was critical to emanate a selling debate that speaks to a aberration of a Mazda CX-5,” pronounced Harvey Marco, arch artistic officer for The Garage/Team Mazda.  “The importance on scholarship and record via a debate helps us tell a story to consumers in a opposite though relatable way.  Essentially it’s scholarship novella but a fiction.”

With a starting MSRP of $20,695 MSRP, a Mazda CX-5 delivers a multiple of experiential advantages never before seen in a crossover.  All models underline a prolonged list of high-level customary amenities, including aluminium-alloy wheels, daytime using lights (DRL), push-button start, a tilt-and-telescopic steering column, steering-wheel-mounted audio and journey controls as good as auxiliary and USB tie ports. Available options embody front- or all-wheel drive, six-speed primer or involuntary transmissions, leather seating, moonroof and satellite navigation.  Additionally, CX-5 achieves best-in-class fuel economy and warranted a “Top Safety Pick” by a Insurance Institute for Highway Safety (IIHS).

Before it creates a promote entrance on Apr 2, a “Better. Stronger. Smarter.” TV mark can be previewed on Mazda’s YouTube channel, www.youtube.com/Mazda, or on a company’s Facebook page during www.facebook.com/Mazda.  For media meddlesome in downloading a duplicate of a TV spot, that can be embedded in Web pages or used in streaming newscasts, go to www.thenewsmarket.com/betterstrongersmarter.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees a sales, marketing, tools and patron use support of Mazda vehicles in a United States, Canada and Mexico by scarcely 900 dealers.  Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.  For some-more information on Mazda vehicles, revisit a online Mazda media core during www.mazdausamedia.com. Product B-roll might be systematic online by visiting The News Market during www.thenewsmarket.com/mazda

 

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