300 drones educational a stream IJ in Amsterdam – Studio Drift to benefaction European premiere of “FRANCHISE FREEDOM”. After universe premiere in Miami Beach in partnership with BMW, airborne opening on Aug 10 – 12, 2018.

Posted on 08. Aug, 2018 by in BMW Canada

Munich/Amsterdam. On Aug 10th, Studio
Drift will benefaction “FRANCHISE FREEDOM” for a initial time in Europe,
following a successful premiere during Art Basel in Miami Beach in 2017,
grown in partnership with BMW. A drifting sculpture of 300
radiant Intel Shooting Star drones in bird brisk arrangement will be
on perspective for 3 days after sunset, from August10 – 12, 2018.
Illuminating a stream IJ in Amsterdam, a performative art work is
partial of a retrospective “Studio Drift: CODED NATURE”, on arrangement at
a Stedelijk Museum Amsterdam until Aug 26, 2018.

After a rare series of visitors to a museum for the
exhibition, a City of Amsterdam in partnership with BMW, Intel,
RAI, Rabobank, NDSM,  and Studio Drift will offer a open the
singular event to perspective this unconstrained performative artwork. It is
a initial time that such a vast series of drones has been authorised to
fly for an art arrangement in a region.

The destiny of leisure
For 10 years Lonneke
Gordijn and Ralph Nauta from Studio Drift have been study the
moody patterns of starlings relocating in a swarm. Fascinated by the
movements whereby leisure and during a same time stipulations of the
particular birds within a overflow alternate, a artists grown an
algorithm that can make unconstrained choices. In this approach they could
eventually embrace these movements by translating them into software
that was privately grown and embedded in a radiant drones.

The artists schooled from inlet that imitating a natural
poise of a organisation of birds formula in a kind of peace that works
for many people during once. For example, a decentralized
government of a overflow or organisation can offer mixed solutions in our
multitude such as self-driving cars or a law of groups of
people in common spaces such as sight stations.

Lonneke Gordijn (Studio Drift): “The overflow as an autonomous
mammal expresses freedom, while a particular birds have to adhere
to despotic manners in sequence not to fly opposite any other. The resulting
picture is a smashing interpretation of how we live together as people and
demeanour for a possess place inside or outward society.”

Ralph Nauta (Studio Drift): “By perplexing to know and use
inlet instead of going opposite it, we can grasp most some-more in the
margin of technology. For example, tellurian applications can provide
improvements and not pollution.”

FRANCHISE FREEDOM was grown in partnership with BMW and is
done probable with Intel® Shooting Star™ Technology.

BMW has a 50-year tellurian lane record of noticing and
enabling talent in a arts. The association creates artistic visions come
loyal and honors a full artistic leisure of any artist or institution
they combine with, as this is as essential for producing
groundbreaking artistic work as it is for vital innovations in a
successful business. When Studio Drift sought a discourse with BMW in
courtesy to their desirous plan in 2017, a company, as long-term
partner of Art Basel, could not pass on a challenge. For a period
of over half a year, discussions ensued between BMW and Studio Drift –
only as they did with artists like Jeff Koons, Olafur Eliasson, and
Cao Fei before them.

Performance Times and Locations
Visitors will
have an unusual immersive knowledge incorporating light and
transformation in a airspace over a stream with a skyline of Amsterdam
as a backdrop.

Location: The designation is giveaway to revisit and can
be seen from locations around a stream IJ.
Times: Aug 10 – 12, 2018, from 9.30 PM

Franchise Freedom is high tech and
continue dependent. In box of continual rain, clever winds or other
astonishing circumstances, a opening will be changed to Saturday
a 11th of August. If continue or astonishing resources prevent
that opening from function as well, support packages will be
reimbursed for 30%. And all perks, if applicable, not shabby by
these resources will stay stream ( e.g. Stedelijk Museum tickets,
Dandelight, etc.)

Visit www.instagram.com/studio.drift for stream updates.

For serve information greatfully visit:

premiere “FRANCHISE FREEDOM” in partnership with BMW

For serve questions greatfully contact:

Twitter/Facebook: studiodrift Instagram: studio.drift

Prof Dr Thomas Girst

BMW Group Corporate and Intergovernmental Affairs

Head of Cultural Engagement
Telephone: +49 89 382 247 53


Email: presse@bmw.de

About Studio Drift and “FRANCHISE FREEDOM”

Studio Drift is famous for their impressive
installations and sculptures that try a attribute between
nature, record and mankind. Studio Drift is a FuturePace
FRANCHISE FREEDOM, that is being carried out in
partnership with a Municipality of Amsterdam and a Stedelijk
Museum, complements Studio Drift’s successful retrospective exhibition
CODED NATURE, permitting a open to declare how record and nature
can be merged. The pattern poetically explains a tragedy between
particular leisure and a reserve of a group, where a overflow is
synonymous with a society.

About BMW Group’s Cultural Commitment
For almost
50 years now, a BMW Group has instituted and intent in over 100
informative cooperations worldwide. The association places a categorical concentration of
a long-term joining on contemporary and complicated art, classical
song and jazz as good as pattern and design. In 1972, three
large-scale paintings were combined by a artist Gerhard Richter
privately for a corridor of a BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and designer Zaha Hadid have co-operated with BMW. In
2016 and 2017, womanlike artist Cao Fei from China and American John
Baldessari combined a subsequent dual vehicles for a BMW Art Car
Collection. Besides co-initiatives, such as BMW Tate Live, a BMW Art
Journey and a “Opera for All” concerts in Berlin, Munich and London,
a association also partners with heading museums and art fairs as well
as orchestras and show houses around a world. The BMW Group takes
extensive artistic leisure in all a informative activities for postulated –
as this is as essential for producing groundbreaking artistic work as
it is for vital innovations in a successful business.

Further information: www.bmwgroup.com/culture
and www.bmwgroup.com/culture/overview

The BMW Group
With a 4 brands BMW, MINI,
Rolls-Royce and BMW Motorrad, a BMW Group is a world’s leading
reward manufacturer of automobiles and motorcycles and also provides
reward financial and mobility services. The BMW Group production
network comprises 30 prolongation and public comforts in 14
countries; a association has a tellurian sales network in some-more than 140 countries.

In 2017, a BMW Group sole over 2,463,500 newcomer vehicles
and some-more than 164,000 motorcycles worldwide. The distinction before taxation in
a financial year 2017 was € 10.655 billion on revenues amounting to
€ 98.678 billion. As of 31 Dec 2017, a BMW Group had a
workforce of 129,932 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.


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