A New Type of American Dream

Posted on 13. Jan, 2012 by in Nissan Canada



A New Type of American Dream

Nissan Americas product formulation chief, Pierre Loing, highlights a categorical pattern and engineering trends entrance from a 2012 North American International Auto Show in Detroit and says it’s a “new form of American Dream.”

Smaller engines, smaller vehicles, reduction fuel consumption, tellurian platforms. These were a trends remarkable by Pierre Loing, clamp president, Product Planning, Nissan Americas, during his travel around a North American International Auto Show during Cobo Hall in Detroit Michigan. Appointed to his stream post in December, 2011, this is a initial informal automobile uncover attended by Loing given he began operative in his new role.

Offering his initial sense of vehicles on arrangement in Detroit, Loing said, “the initial thing that strikes me here in Detroit, my initial time here given 2008, is that a uncover has altered dramatically. The Detroit Motor Show, for a European, used to be a American Dream: large cars, large engines, now it looks roughly like a European show.” His successive travel around a uncover he supposing explanation points by interlude during a displays from Ford, Acura, Dodge, Cadillac and Chevrolet.

Loing also discussed a problem in handling tellurian cars, observant “the (Ford) Focus used to be in Europe, a bestselling car, really high numbers. The stream one is struggling, in my opinion, since a proportions demeanour a bit ungainly for Europeans. It’s too far-reaching for a height.”

A final explanation indicate offering by Loing to denote what he refers to as “the new form of American dream” was a list of recently feted vehicles for a North American market; he remarkable that any come from outward of a U.S., specifically, a Motortrend Car of a Year (Volkswagen Passat), a North American Car of a Year (Hyundai Elantra) and a North American Truck of a Year (Range Rover Evoque).

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