A Spark of Sophistication
Chevrolet’s redesigned global minicar to debut in Seoul and New York on April 2
2015-03-09
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Oshawa, Ontario (Monday, March 9, 2015) –The all-new 2016 Spark will debut on April 2 at the Seoul and New York auto shows, Chevrolet announced today.
A sleeker, more aerodynamic profile and a progressive take on Chevrolet’s signature design cues will give the redesigned Spark a more sophisticated aesthetic that reflects the changing tastes of the global minicar market.
“The new Spark’s design has evolved and grown up with the segment,” said Michael Simcoe, GM International vice president of Design. “The youthful whimsy of the original Spark is still in its genes, but it is conveyed in more traditional proportions that reinforce the customer’s refined expectations.”
Chevrolet has sold more than 1.1 million Sparks around the world since it went on sale as the Beat in India in late 2009. Today, the Spark is available in 71 markets worldwide, selling the most in South Korea, followed by the United States and Mexico.
Spark is attracting younger and first-time new car buyers to Chevrolet with 26 percent being under the age of 35, and 35% reporting that Spark was their first new car.
About Chevrolet in Canada
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 115 countries and selling more than 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.ca, on Facebook at http://www.facebook.com/chevroletcanada or by following @ChevroletCanada on Twitter.
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