Acura Automobiles: 2012 North America International Auto Show Press Conference Remarks Jeff Conrad, Vice President, Acura Sales

Posted on 09. Jan, 2012 by in Acura Canada

Jeff Conrad

Welcome and good morning, everyone. 

Happy New Year and appreciate we for fasten Acura.

Today we have 3 new products to broach today.

But before we do, we wish to take a discerning demeanour behind during 2011.

And a best thing we can contend about final year is … appreciate integrity it’s 2012.

As we know, Acura was strike tough by prolongation disruptions ensuing from a trembler in Japan and flooding in Thailand.

But before to that, Acura was on a prohibited strain with 13 months of back-to-back double-digit sales increases.

Despite a plea of singular -production for several months, Acura continued to outsell a array of successful oppulance brands. So, we truly done a best of a formidable situation.

And late in a year, we began to rekindle a movement that we devise to accelerate via 2012. In fact, starting currently Acura came to being as a code that defied required wisdom.

And it had a vital change on a oppulance marketplace in terms of a forms of brands and products that followed us to market.

Acura brought dependability, peculiarity and trustworthiness to a oppulance segment.

Acura led a introduction of a call of modernized technologies.

And Acura products supposing a ideal change of facilities that offering value on a oppulance scale and helped a new epoch of business enter a oppulance segment. 

And we offering a inconceivable regulating engineering innovation, racing knowledge and Honda peculiarity and trustworthiness to emanate a automobile that delivered supercar opening and delight though super automobile rubbish and guilt.

Today, we’re going to uncover we how we are refocused on Acura DNA to unleash a array of new models that over a subsequent 24 months will reconstitute a product lineup and shake adult a oppulance market.

In short, we will again plea required knowledge and turn one of a tip oppulance brands by formulating oppulance vehicles formed on a possess singular values.

We will offer a pushing knowledge that is energetic and romantic to yield a motorist a feeling of tie to a product, a highway and a universe from a really impulse of entering a vehicle.

We will yield a ideal change of opening and fuel economy that is right for any product.

And from a styling perspective, we will concentration on undying and pleasing pattern dictated to elicit an romantic tie where business enterprise to be seen in an Acura.

Looking during a oppulance marketplace a segments that are foresee to have a many thespian expansion over a subsequent 4 years are a entrance oppulance sedan and SUV.  

In fact they are a usually dual segments awaiting double series growth.

So, we’re going to start by articulate about dual products that residence this event a all-new RDX and a code new oppulance sedan.

The further of these new vehicles will assistance propel Acura to record sales levels again with a aim for this year of 180,000 vehicles— an boost of 45-percent.

To exhibit a initial new product, it’s now my pleasure to broach a Assistant Vice President of Product Planning, Vicki Poponi.


Vicki Poponi

Thanks, Jeff. 

I’m vehement to join we currently to exhibit a styling instruction of a all-new RDX compress competition application automobile that will entrance after this spring.

As a second epoch RDX, we’ve sensory a concentration formed on a 3 Acura code promises that residence a underlying needs of difficult oppulance customers.

Value for income is now a some-more essential member of success for any oppulance automotive brand.
Acura products will offer abounding facilities and calm in a proceed that normal oppulance brands can’t match.

We’re focused on sustainability to yield a ideal change of opening and fuel economy that’s right for any product.

And in an attention where record is creation vehicles some-more and some-more complicated, “Time is Luxury” represents a bid to assistance Acura business finish tasks facilely and fast so they can spend time on a things they suffer … like pushing an Acura.

You can see how a code instruction made a all-new RDX.

Before this year, a RDX … powered by a 4-cylinder turbo… packaged copiousness of low-end torque. The float was sporty, though fuel economy wasn’t utterly what business expected.

The all-new RDX will have a 3.5-liter V-6 interconnected with a new 6-speed involuntary delivery to broach an estimated 33 some-more horsepower.

Yet, we also pattern RDX to offer a best fuel economy of any required compress oppulance SUV with a front-wheel expostulate indication estimated to acquire fuel economy of 20 mpg city and 28 highway.

RDX also gets a new, lighter weight all-wheel-drive complement that provides a opening and reserve advantages business wish though a combined weight and cost that hurts fuel economy and value.

Quieter, roomier and some-more comfortable, a all-new RDX will also offer a styling, energy and peculiarity appointments that we pattern in a oppulance SUV.

As we can see we’re elaborating a RDX from a sporty, compress SUV to a some-more grave demeanour with a longer, sculpted hood and styling that is some-more superb and worldly to compare a truth of timeless, pleasing design.

On a inside, RDX boasts Acura’s “dual personal cockpit” pattern approach.

And with a identical footprint to a stream RDX it will offer best-in-class legroom and interior space with a one-touch overlay down back chair and a back load opening a full 6 inches wider to improved accommodate a active lifestyles of immature couples and empty-nesters.

The new RDX will offer:

• Pandora internet radio
• Text-to-speech SMS voice texting
• A intelligent entrance keyless entrance system
• Pushbutton start
• A multi-view back camera

• A new HDD navigation complement with a new high fortitude 8-inch screen.

Of course, we pattern RDX to acquire a 5-Star altogether pile-up exam rating and Top Safety Pick standing from IIHS.

Finally, notwithstanding all of a combined facilities and increasing value, we pattern pricing to be really tighten to a stream RDX.

It’s utterly a story and it’s all entrance in early spring.

Now, to exhibit another new Acura indication in a entrance oppulance segment, it’s my pleasure to broach a conduct of a Acura Design Studio, Jon Ikeda.


Jon Ikeda

Thank you, Vicki … and hello everyone.

Let me start by observant that we during Acura, are in a routine of reshaping a whole hierarchy of a Acura sedan line-up.

As partial of this strategy, we’ll have a transparent distance eminence for all of a Acura sedans with any indication targeting oppulance clients in a graphic shred of a market.

The all-new sedan I’m going to uncover we currently is a really vital pierce for Acura that effectively creates a new sporty compress shred on a heading corner of a oppulance marketplace.

Now, a oppulance marketplace represents usually 10% of sum attention sales. But investigate shows that 80% of mass marketplace buyers are deliberation stepping adult to a oppulance vehicle. We consider we can make a oppulance shred even some-more permitted by providing a right automobile to get them there.

Many of these buyers are younger, Generation Y business who place a top value on extraneous styling, affordability and a sourroundings that’s a practical clarification of what we’ve combined with this new sedan.

For immature eccentric and intelligent buyers looking to demonstrate their individuality we’re job this all new sedan a Acura I-L-X.

As we can see, this is no child racer.

It’s a beautifully styled oppulance sedan focused on good suit compress nonetheless grave a new ILX styling targets a really veteran image.

The liquid lines demonstrate a superb and fit sides while this judgment car’s 19-inch wheels play adult what is during a heart of all Acuras … performance.

In terms of what’s underneath a hood, a all new Acura ILX will get 3 opposite powertrains including Acura’s initial hybrid.

We’re not positioning a ILX as a record automobile though it has a array of facilities that will supplement genuine value, generally for a Gen Y crowd.

Like a RDX, this includes:

• Smart entrance keyless entrance system
• Pushbutton start      
• Wide angle rear-view camera
• Pandora Internet radio
• Text-to-speech SMS voice texting

Of march it’s an Acura, so we pattern to acquire a 5-Star altogether pile-up exam rating and Top Safety Pick standing from IIHS.

The prolongation chronicle of a Acura ILX will entrance this spring, so we’re not announcing final pricing today. But we expect pricing will start good subsequent $30,000 dollars.

As we pronounced a impulse ago, ILX is positioned as a initial oppulance end stop for many immature buyers that make it a new gateway to a Acura brand.

Now, for a initial demeanour during what will offer as a apex of a lineup it’s my pleasure to broach a male we initial came to know in a late 1990s when he assimilated us during Honda RD Americas.

The boss and CEO of Honda Motor Company, Mr.Takanobu Ito.


Takanobu Ito
Good afternoon, everyone. 

It’s good to start a New Year in Detroit with a Acura team. After a really severe year in 2011, we start 2012 with good momentum.

Today, I’m happy to broach a automobile that demonstrates a passion for opening and for a Acura brand.

I initial became concerned with Acura about 25 years ago. we led a group of immature engineers building a physique of a new supercar that would turn a Acura NSX. It was a biggest engineering plea of a lives. Through a proceed to emanate a lightweight supercar with an all-aluminum body, a Acura NSX became an icon.

Its pivotal charge was a power-to-weight ratio that helped yield a fun-to-drive knowledge to anyone who got behind a wheel.

Since prolongation of NSX finished in 2005, we have strived to emanate a estimable successor. Yet, many tellurian changes have influenced a automotive industry    given that time.

In this new era, even as we concentration on a fun-to-drive suggestion of a NSX, we consider a supercar contingency respond to environmental responsibilities.

To grasp this, a automobile we share with we currently will have dual really important   traits.

First, it will have modernized record that enhances fun-to-drive doing and    performance.

Second, it will demonstrate a possess core values … to emanate and means a universe where people can suffer life. So, we will again demonstrate high opening through    engineering potency and that’s something singular to Acura DNA.

This NSX Concept is powered by a mid-engine V-6 and a new Acura-exclusive    Sport Hybrid super-handling All-Wheel Drive system. This complement will make NSX a ultimate countenance of a Acura thought to emanate synergy between male and machine.
NSX will make a motorist one with a automobile to raise energetic pushing though removing in a way.

Our prophesy is to grasp opening that is adult to a plea of racing. So, while we combined this NSX Concept for a business we competence see NSX on the   competition lane as well.

A automobile that is closely formed on this NSX Concept will come to marketplace within 3 years on a tellurian basis. And currently we am vehement to announce that this new Acura supercar will be grown by an RD group in a United States. And we will build it in Ohio as well.

We will continue to strengthen a Acura code here. Not usually in sales, though expansion and production as well. In this way, a U.S. will be a clever heart of a tellurian business for a Acura brand.

Acura is already in China. And starting subsequent year, we will enhance Acura to some of a world’s expansion sectors … such as United Arab Emirates and Saudi Arabia as good as Russia and a Ukraine.

Along with a Acura group and tellurian Honda, we am vehement about this new model. And we unequivocally wish a business around a universe will share a passion.

Thank you

Jeff Conrad

Thank you, Mr. Ito.

With a new Acura ILX sedan as a gateway to a lineup and a NSX Concept as a apex of a brand, we consider we can see that any Acura automobile is being designed to elicit passion and joy.

Thank we for being with us.
Now, Mr. Ito will be accessible for a few discerning photos, and afterwards greatfully join us and a rest of a Acura group on theatre for a closer demeanour during a destiny of Acura.

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