Acura Automobiles: Acura and Marvel Entertainment Announce Exclusive Co-Promotion Campaign for Marvel’s The Avengers

Posted on 05. Apr, 2012 by in Acura Canada

Acura and Marvel Entertainment, LLC, announced currently a sum of their promotional debate for this summer’s many expected film, Marvel’s The Avengers. Following a oppulance automaker’s formation with THOR final summer, Acura is building on a determined purpose as a central automobile of S.H.I.E.L.D.

S.H.I.E.L.D., a general peacekeeping group of a Marvel Universe, has a heading purpose in this film description of a iconic comic book series. Throughout Marvel’s The Avengers,S.H.I.E.L.D. agents expostulate several Acura vehicles, including a MDX, ZDX and TL models; a totally redesigned 2013 RDX will make a cameo appearance. In addition, an Acura automobile sports automobile was combined privately for a film.

“Acura is building an considerable second territory as a central automobile of a cutting-edge S.H.I.E.L.D. organization, enabling us to strengthen Acura’s code truth of creation and advancement, and precedence fad for a new ILX, RDX and NSX supercar judgment product news announced progressing this year,” pronounced Susie Rossick, Acura Brand Manager.

Acura kicked off a debate with Marvel during a New York Auto Show on Apr 4, 2012, where a militarized S.H.I.E.L.D.-Edition MDX was on arrangement with a S.H.I.E.L.D. Agent Product Specialist. S.H.I.E.L.D. Agent travel teams are scheduled during PAX East, Boston and C2E2, Chicago.

As a disdainful automotive unite of a universe premiere of Marvel’s The Avengers on Apr 11 during a El Capitan Theatre in Hollywood, a warn special attempt is designed to make an impactful, red-carpet entrance. A swift of Acura vehicles will also be used as talent travel during a premiere.

The heart of Acura’s inhabitant promotion debate for Marvel’s The Avengers,, allows fans to douse themselves in a universe of S.H.I.E.L.D. and Marvel’s The Avengers. Users can arise within a ranks of S.H.I.E.L.D. by contrast Avengers-inspired record mounted to S.H.I.E.L.D.-Edition Acura vehicles. The tests take place within opposite fight make-believe environments that conform with a 4 categorical characters: Iron Man, Hulk, Captain America and Thor. As users achieve a specific S.H.I.E.L.D. rank, they acquire a possibility to win film passes and S.H.I.E.L.D. gear, including a branded tactical flashlight, a reproduction Acura automobile sports automobile (created for and featured in Marvel’s The Avengers) and a practical keyboard. The grand esteem is an all-expense-paid Tony Stark-inspired outing to New York City.

Social media will be leveraged via a debate to partisan fans to exam their skills during The Avengers territory will also underline Marvel’s The Avengers content, including trailers and film stills.

The promotion campaign, grown by Acura’s group of record, rp, a multiplication of RPA, is stoical of a multiplatform media buy, sell tie-ins and inhabitant ABC screenings of Marvel’s The Avengers with after-parties in name markets. The wholly new 2013 Acura RDX will be featured via a campaign, including a 30-second TV mark that incorporates a new automobile with scenes from Marvel’s The Avengers. The spot, “Re-re-routed,”, starts Apr 16 on mark TV, wire and sports.

Unique S.H.I.E.L.D.-themed videos will run on comic and party websites such as Marvel and Rotten Tomatoes and will expostulate trade to

In addition, some-more than 130 Acura dealers will be hosting pre-release screenings of Marvel’s The Avengers in early May in their particular markets.

About Marvel’s The Avengers
Marvel Studios presents “Marvel’s The Avengers”—the group adult of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an astonishing rivalry emerges that threatens tellurian reserve and security, Nick Fury, Director of a general peacekeeping group famous as S.H.I.E.L.D., finds himself in need of a group to lift a universe behind from a margin of disaster. Spanning a globe, a adventurous recruitment bid begins.

Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsgård and Samuel L. Jackson as Nick Fury, destined by Joss Whedon, from a story by Zak Penn and Joss Whedon with screenplay by Joss Whedon, “Marvel’s The Avengers” is formed on a ever-popular Marvel comic book array “The Avengers,” initial published in 1963 and a comics establishment ever since. Prepare yourself for an sparkling eventuality movie, packaged with movement and fantastic special effects, when “Marvel’s The Avengers” arrange in summer 2012.

“Marvel’s The Avengers” is presented by Marvel Studios in organisation with Paramount Pictures. The film is being constructed by Marvel Studios’ President Kevin Feige and executive constructed by Alan Fine, Jon Favreau, Stan Lee, Louis D’Esposito, Patricia Whitcher, Victoria Alonso and Jeremy Latcham. The film releases May 4, 2012, and is distributed by Walt Disney Studios Motion Pictures.

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned auxiliary of The Walt Disney Company, is one of a world’s many distinguished character-based party companies, built on a proven library of over 8,000 characters featured in a accumulation of media over seventy years.  Marvel utilizes a impression franchises in entertainment, chartering and publishing.  For some-more information revisit

About Acura
Acura offers a full line of technologically modernized opening oppulance vehicles by a network of 272 dealers within a United States. The Acura lineup facilities 6 particular models including a RL oppulance opening sedan, a TL opening oppulance sedan, a TSX Sport Wagon and sedan, a RDX oppulance crossover SUV, a MDX oppulance competition application automobile and a ZDX four-door sports coupe.

About rp
rp is a full-service selling communications multiplication of RPA, headquartered in Santa Monica, Calif. Established in 2008, rp has been obliged for a growth of all Acura National, Regional, Online, Direct Mail and Event Marketing communications. For some-more information, revisit

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