Acura Automobiles: Acura and Marvel Entertainment Announce Exclusive Co-Promotion Campaign for THOR

Posted on 20. Apr, 2011 by in Acura Canada

Acura and Marvel Entertainment, LLC announced currently a sum of their promotional debate for a blockbuster film THOR. In a oppulance automaker’s initial partnership with a vital suit picture, Acura will have a pivotal purpose in THOR as a central car of S.H.I.E.L.D.

S.H.I.E.L.D., a illusory worldwide peace-keeping classification of a Marvel Comics Universe, has a heading purpose in this film description of a iconic comic-book series. Throughout THOR, S.H.I.E.L.D. agents expostulate several Acura vehicles, including a MDX, ZDX, RL and TL models.

“Acura is anxious to launch this corner try with Marvel,” pronounced Susie Rossick, code manager of Acura National Advertising. “Being a central car of a slicing corner S.H.I.E.L.D. classification is a ideal event to strengthen Acura’s code truth of creation and advancement.”

THOR, destined by Kenneth Branagh, from a screenplay by Ashley Edward Miller, Zack Stentz and Don Payne and a story by J. Michael Straczynski and Mark Protosevich, will be expelled by Paramount Pictures on May 6, 2011. Acura kicked off a partnership with Marvel on Mar 14, 2011, during C2E2, Chicago’s Comic Entertainment Expo, with S.H.I.E.L.D. recruitment booths where recruits were means to take a design and accept a S.H.I.E.L.D. ID badge. The booths will be on arrangement this week during a New York Auto Show and Pier 83, including a S.H.I.E.L.D.-embellished Acura TL during both locations.

Acura’s interactive website for THOR, http://www.joinshield.com/, will offer as a heart of a inhabitant promotion debate and will concede fans to douse themselves in a universe of THOR as tangible S.H.I.E.L.D. agents. Users can accept their central ID badge, post it on Facebook and stand a ranks within a classification by completing reserved box files to acquire a possibility to win rewards like film tickets, iPad 2 inscription computers, LiveScribe “smart pens” or a grand esteem of an disdainful evasive-driving experience. Fans can also build their possess practical S.H.I.E.L.D. car with over-the-top facilities to assist in their online adventure.

Social media will be leveraged via a debate to partisan THOR fans to join S.H.I.E.L.D. The Acura Facebook page will also underline THOR content, including videos co-produced with Marvel.

The promotion campaign, grown by Acura’s group of record, rp, a multiplication of RPA, is stoical of a multiplatform media buy, sell tie-ins and inhabitant ABC screenings of THOR with after-parties in name markets. The newly polished 2012 Acura TL will be featured via a campaign, including a 30-second TV mark that incorporates a new car with scenes from THOR. The mark will run on network sports and mark TV, as good as opposite 18 wire networks such as ESPN, Adult Swim and Comedy Central.
Acura will recover singular S.H.I.E.L.D.-themed video and calm opposite several websites to expostulate trade to http://www.joinshield.com/ and partisan users to join S.H.I.E.L.D. The “recruitment” thesis will be seen on Marvel’s website, http://marvel.com/, Fandango’s THOR page and Facebook advertising, though also in astonishing places such as LinkedIn.

About Acura
Acura offers a full line of technologically modernized opening oppulance vehicles by a network of 270 dealers within a United States. The Acura lineup facilities 6 particular models including a RL oppulance opening sedan, a TL opening oppulance sedan, a TSX Sport Wagon and sedan, a turbocharged RDX oppulance crossover SUV, a MDX oppulance competition application car and a ZDX four-door sports coupe.

About rp
rp is a full-service selling communications multiplication of RPA, headquartered in Santa Monica, Calif. Established in 2008, rp has been obliged for a growth of all Acura National, Regional, Online, Direct Mail and Event Marketing communications. For some-more information, revisit http://www.rpa.com.

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned auxiliary of The Walt Disney Company, is one of a world’s many distinguished character-based party companies, built on a proven library of over 8,000 characters featured in a accumulation of media over seventy years. Marvel utilizes a impression franchises in entertainment, chartering and publishing. For some-more information revisit www.marvel.com.

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