As the warmer months approach, sales of Acura cars have overtaken light truck sales. Led by TSX sport sedan sales of 3,105 units, total Acura car sales for April 2011 were 6,173 up 6.1 percent based on Daily Selling Rate* (DSR). Total Acura sales were 11,604 units, up 4.2 percent.
Last month Acura’s line-up of sports sedans showed their strength, said Jeff Conrad, vice president of Acura sales. Thanks in part to the all-new TSX Sports Wagon, sales of the fun and practical TSX were up 14.7 percent.
The MDX luxury SUV was again Acuras top selling model with 3,912 units sold, up 1.4 percent. The RDX crossover SUV was Acuras next best selling light truck with 1,343 units sold, up 10.7 percent. Total light truck sales for Acura tallied 5,431 units, up 2.2 percent compared to April 2010.
While the TSX sports sedan (and all-new TSX Sport Wagon) was the top selling Acura car, the TL performance luxury sedan followed closely in sales with 2,887 units sold down 2.2 percent.
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*The daily selling rate (DSR) is calculated with 27 selling days for April 2011 and 26 days for April 2010.
Year-to-date sales based on 102 days for 2011 and 100 days for 2010.