Acura Automobiles: Acura Debuts New Spots Custom-Made for Jerry Seinfeld’s Comedians in Cars Getting Coffee

Posted on 17. Dec, 2013 by in Acura Canada

Acura in partnership with comedian Jerry Seinfeld and executive Barry Sonnenfeld has combined a new array of comedic commercials that will entrance on Season 3 of Seinfeld’s strange and Emmy-nominated web array Comedians in Cars Getting Coffee. The 8 spots are combined and stylized in a retro 1960s impression as a travesty of old-fashioned advertising. They are a new component in Acura’s disdainful sponsorship of Comedians in Cars Getting Coffee, a uncover where Seinfeld picks adult other famous comedians in selected automobiles and takes them out for coffee and funny, insinuate conversations. The spots will entrance as Comedians in Cars Getting Coffee Season 3 premieres on a web on Jan 2, 2014.

You can perspective all of a spots on Acura’s YouTube Channel:

Seinfeld starred on camera in Acura’s 2012 Super Bowl commercial, though in this new arrangement his purpose was behind a camera, as author and artistic collaborator. With Sonnenfeld and Acura’s ad organisation Mullen, a organisation has combined a debate that shows Acura’s clarity of humor, while touting a many oppulance facilities of new models, including a 2014 MDX three-row oppulance SUV and RLX opening sedan.  In one mark called Picnic, a family of 5 packs “90 cubic feet of potato salad” into a load area of a 2014 MDX.  The father impression boasts – “Man that Acura’s atmospheric case seems about done for potato salad.”  In another called Astro, a organisation of 4 astronauts expostulate together in a MDX to their lift-off and behind home after their lapse to Earth. There’s adequate load room in a behind of a MDX to store all of their space rocks and an visitor figure they brought behind from a trip. The voice-over on a mark says a MDX is a SUV for “when space isn’t even adequate space.” In a mark called Love, a happy immature integrate is seen floating in a clouds while pushing a RLX, that “makes we tumble in adore like you’re floating on balloons.”  The voice-over says a RLX is “Impressive, assertive and has a cloud-like ride.”

“My thought for ‘Comedians In Cars Getting Coffee’ was to uncover this certain aspect of a stand-up comedy universe in a approach that comedy fans would suffer experiencing as if they were there,” pronounced Jerry Seinfeld. “There is positively no doubt that but Acura’s support we would not have been means to continue over a initial experiment. And now Acura has enabled me to extend a judgment by formulating ads that fit a comedy tinge of a show. we can’t consider of a identical conditions ever occurring anywhere and we am enormously beholden to Mike Accavitti for his prophesy and certainty in us. This could not be some-more fun.”

“Jerry is a comedic genius. His creativity and loyalty to value done these new spots a gems that they are,” pronounced Mike Accavitti, Senior Vice President, American Honda Motor, Co. “We find to ceaselessly innovate a selling during Acura. Comedians in Cars Getting Coffee and these fun ads ideally align to a eccentric thinking, automobile fan aim customers”.

About Acura
Acura offers a full line of technologically modernized opening oppulance vehicles by a network of 275 dealers within a United States. The Acura lineup facilities 6 particular models including a RLX oppulance flagship sedan, a TL opening oppulance sedan, a TSX Sport Wagon and sedan, a ILX compress oppulance sedan, a RDX oppulance crossover SUV, and a all-new MDX oppulance competition application vehicle.

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