Acura Automobiles: Acura Introduces New Campaign for a 2014 MDX Entitled "The Extremely New MDX

Posted on 24. Jun, 2013 by in Acura Canada

Acura currently denounced a new multi-channel promotion debate for a all-new 2014 MDX entitled “The Extremely New MDX – Made for Mankind. The debate highlights a finish technical mutation of a MDX and centers around a thought of “Made for Mankind,” a judgment designed to prominence a singular engineering and pattern law during a heart of all Acura vehicles – a synergy between male and machine.

Through this new debate Acura has set out to code not usually what creates a “Extremely New MDX” different, though how it harnesses record to emanate a seven-passenger oppulance SUV that connects a Acura motorist to a car, to a road, and to a universe around them in new and sparkling ways.

The new, multi-platform MDX debate will be seen on reward inhabitant and internal radio programming, in high-impact online video and digital experiences, in exclusive location-specific mobile media, in conversation-driven amicable media, in high-profile out-of-home locations and in upscale imitation publications. The importance is on video and digital content, pleasing films that will be distributed and common in mixed environments: TV, tablet, PC, social, mobile and cinema.

There are 3 graphic video concepts as partial of a campaign.

  • “Human Race” is a anthem mark evoking Acura’s loyalty to formulating vehicles behaving in peace with a driver.
  • “Re-Invention” depicts how a MDX has been totally re-thought and softened to a indicate that a usually remaining member of a prior era indication is a tiny steel bracket.
  • “Choose,” focuses on a 2014 MDX’s all-new Integrated Dynamic System (IDS) with 3 pushing modes: Sport, Normal and Comfort. IDS adjusts steering effort, stifle response, SH-AWD opening and Active Sound Control to fit a tastes of a driver.

“The all-new 2014 MDX is a benchmark for oppulance SUVs. We’ve modernized a stream MDX’s already good energetic performance, while improving fuel potency and oppulance comfort and styling,” pronounced Mike Accavitti, comparison clamp boss of car operations during Acura. “The new MDX debate captures Acura’s singular viewpoint on oppulance tangible by a peculiarity of a pushing experience, where a car performs during a will of a driver.”

Acura partnered with a new artistic agency-of-record Mullen (Boston and LA) and with MediaVest, a new media agency-of-record for a brand, in a growth of a new campaign. This is a initial debate from Mullen and MediaVest given a agencies were hired in Mar of this year. 

“The many emotionally musical large ideas are innate from an comprehensive law about a brand, and Acura’s possess designers and engineers will tell you, all they cruise and eventually emanate starts with a tellurian beings behind a wheel,” pronounced Gary Robinson, manager, inhabitant promotion and code during Acura. “Luxury as a outcome of synergy between male and machine. That peace was a beam – and all of a work will find to tell that story in ways that consistently rouse a brand’s prestige.”

The 2014 MDX went on sale during Acura dealerships national on Jun 20, 2013. Built on a totally new platform, a seven-passenger 2014 Acura MDX offers superb float comfort, a some-more versatile and lush cabin, increasing fuel efficiency, modernized connectivity and well-developed energetic performance. The MDX is also being offering for a initial time in a some-more affordable and even some-more fuel-efficient two-wheel-drive configuration.

To perspective a materials for a new MDX campaign, greatfully revisit acuracampaigns.com. Link to a “Human Race” TV mark at: http://youtu.be/mEZPH_YoJhY


Acura offers a full line of technologically modernized opening oppulance vehicles by a network of 272 dealers within a United States. The Acura lineup facilities 6 particular models including a all-new MDX oppulance competition application car and RLX oppulance flagship sedan, a TL opening oppulance sedan, a TSX sedan and Sport Wagon, a ILX compress oppulance sedan, and a RDX oppulance crossover SUV.


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