Acura Automobiles: Acura Launches “Official Vehicle of Everything Thrilling” Marketing Campaign During Mar College Basketball Tournament

Posted on 09. Jun, 2014 by in Acura Canada

In jubilee of a 2014 college basketball tournament, Acura will entrance an innovative multi-media selling debate featuring a all-new 2015 Acura TLX sports sedan, going on-sale this summer. The debate patrician “Official Vehicle of Everything Thrilling,” launches this month and will run extensively opposite ESPN digital and TV platforms, on a Bleacher Report, and during coverage of a college basketball championships.

The new Acura TLX campaign, themed around a TLX tagline “It’s that kind of thrill,”   includes a extended brew of selling activations directed during pushing review about a new TLX sports sedan. The debate is designed to rivet fans with disdainful opportunities to be a initial to possess a TLX.

Highlights of Acura’s “Official Vehicle of Everything Thrilling” Campaign:

  • Standard banners featuring copy/taglines/text such as: “The central car of destroying your boss’s bracket”
  • Push-down banners with video vignettes comparing a disturb of pushing a TLX to “staring into a wolf’s eyes”
  • Real-time banners related to live-action diversion coverage
  • Social media integrations and a sweepstakes event to win a all-new 2015 TLX
  • Acura Newsroom: The oppulance automaker has enlisted a group of writers, designers and producers to emanate digital media, in response to live diversion movement with ensign ads. The ads review a disturb of pushing a Acura TLX to a stirring events that college basketball fans are examination reveal (ex: “The central car of promulgation a diversion into overtime by tipping-in your possess miss.”). 

“This new TLX will broach a stirring and refreshing pushing experience,” pronounced Mike Accavitti, comparison clamp boss and ubiquitous manager of Acura. “The same suggestion and passion for opening that desirous a growth of a TLX is during a heart of a college basketball contest experience. For players and fans it’s a many stirring time of a year, and it’s an ideal height to build recognition and expectation for a TLX.” 

Acura’s participation during a college basketball championship deteriorate follows a brand’s new vital joining to NBC affiliates in pivotal U.S. markets during coverage of a Sochi games in February.

The all-new Acura TLX will be accessible this summer and will broach a uninformed and refreshing mix of oppulance excellence and sports-sedan athleticism, with refreshing opening extended by next-generation Acura powertrain and energetic doing technologies.

About Acura
Acura offers a full line of technologically modernized opening oppulance vehicles by a network of 275 dealers within a United States. The Acura lineup facilities 6 particular models including a RLX oppulance flagship sedan, a TL opening oppulance sedan, a TSX Sport Wagon and sedan, a ILX compress oppulance sedan, a RDX oppulance crossover SUV, and a all-new MDX oppulance competition application vehicle.

For More Information
Consumer information about Acura is accessible during To join a Acura village on Facebook, revisit Additional media information including minute features, pricing and high-resolution photography of a Acura indication line is accessible during


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