Acura Automobiles: Acura Press Conference Remarks: 2014 New York International Auto Show

Posted on 07. Jun, 2014 by in Acura Canada

Mike Accavitti
Senior Vice President General Manager

Good afternoon! 

We began a year in Detroit, by holding a wraps off of a 2015 Acura TLX prototype.  

Today, we take to another large theatre in New York City to showcase a prolongation indication as we prepared to take a sparkling all-new TLX to market. 

But first, we wish to share some viewpoint on a critical and sparkling developments we recently announced compared to a Acura brand. 

We are bringing some critical appetite and resources to a efforts to allege a competitiveness of a Acura Brand. 

This is one of a biggest priorities within a tellurian organization.

And while it’s a tellurian plan that will lead a destiny of Acura … many of that care will come from right here in North America. 

This includes a investiture of a Acura Business Planning Office …

which will set a tellurian instruction for Acura product and business formulation opposite RD, prolongation and purchasing. 

Just to stress a indicate about internal leadership, we should explain that this duty will be led by a former President of Honda RD Americas, Mr. Erik Berkman. 

And one of his “right arms” … as a new Acura Global Creative Director …

is nothing other than Dave Marek, who many recently served as a multiplication executive of pattern for both a Honda and Acura brands here in America. 

And in a few moments, we will broach another personality of this group … when we move out a TLX. 

This new group has a transparent shortcoming to rise a best products and strategies for a Acura code …

and with his past knowledge heading growth of some iconic Acura products Erik is positively a best chairman for this role.

Now … in my new purpose heading a new Acura Division, we will be operative closely with Erik and his team.

Some of we competence be meditative … what’s a large understanding … didn’t we already have apart divisions? 


This is a initial time we’ve had an disdainful multiplication for a Acura code with sales, selling and use together. 

The aged classification structure led to some good success during Acura.

But we know that if we do what we did, we get what we have. At best.

And while what we have is good…

we need to make changes in sequence to grasp a severe targets that we have set for ourselves to strengthen a code and grow a sales.

This new instruction will meant an even stronger concentration and a some-more cohesive and vital proceed to a Acura business.

Our dealers are vehement about it. 

And so am I.

It’s a new plea and a good event to waken a Acura code formed on a product instruction we began to settle a few years ago…

and that we’ve been heightening with any new Acura automobile launch.

This means some-more performance,
some-more status
and some-more technological sophistication

… though finished a Acura Way … centered around a tellurian being … a motorist …

and providing a some-more intuitive, courteous and intrinsic pushing knowledge that delivers a disturb like no other. 

A singly Acura experience.

At a substructure of this knowledge are apex opening technologies like Super-Handling All-Wheel Drive and Precision All-Wheel Steer.  

After all, it was Acura that pioneered torque-vectoring all-wheel expostulate with a initial era SH-AWD system. 

These super-handling technologies … and a new-driving knowledge that they broach …

serve as a centerpiece of a destiny product direction, pushing not usually opening … though also pattern … and, of course, marketing.

All of this means that a timing couldn’t be softened for a launch of a all-new 2015 Acura TLX …

which will strap a energy of both next-generation SH-AWD and Precision All-Wheel Steer to broach an refreshing new pushing experience. 

With a next-generation Acura super-handling technologies … this new TLX is an implausible performer …

a loyal world-class contestant …

quick, powerful, accurate …

and always impossibly composed.  

Built and bred to broach a disturb like no other … Ladies and gentlemen … a all-new 2015 Acura TLX!!


[TLX reveal]

With energetic proportions that are low and wide, we leveraged a pattern and wrapping imagination to emanate a unequivocally nimble and energetic package …

Yet it still has a atmospheric and gentle interior. 

In fact, with gentle seating for 5 adults … this all-new TLX is an impossibly still and polished oppulance experience. 

Of course, there will be many some-more vehicles to come that offer conclude a Super Handling instruction of a Acura brand. 

But this new TLX lineup will offer as a fortitude of a Acura sedan lineup…

delivering new levels of polished comfort, technological creation and energetic performance. 

To tell we some-more about it … I’m going to entice to a theatre …

literally a hulk of a male … who is not usually a arch operative who led growth of a new TLX. 

He is a newly minted Vice President of Acura RD, who will assistance manage a growth activities for destiny Acura models…

as partial of a Acura Business Planning Office we mentioned a impulse ago.  

Please welcome, Mat Hargett.


Mat Hargett
Chief Engineer, 2015 Acura TLX

Thanks, Mike … and good afternoon everyone. 

I’m vehement to have this event to tell we some-more about a all-new Acura TLX sports sedan. 

Well, it’s indeed 3 sedans … that offer Acura business a broader operation of choices and some-more new record than ever before. 

There were a lot of things we wanted to accomplish with this new TLX … though we can promulgate many of it with 3 concepts … energetic pattern … implausible performance, and poignant boost in reward feel. 

In terms of energetic proportions, a TLX is scarcely 4 inches shorter than a TL … and all of it is taken out of a front and behind overhangs for a some-more energetic stance.

The wheelbase stays a same, that authorised us to contend a TL’s atmospheric interior

For performance, we deployed a operation of new technologies … twin modernized Acura-exclusive engines, twin all-new transmissions … and twin new Acura super-handling technologies. 

Let me explain how any of a 3 new vehicles delivers strongly on a “Super Handling” energetic opening instruction of a Acura brand.  

We have twin models featuring Precision All-Wheel Steer … a initial one, behind me … is powered by a new 2.4-liter, 206-horsepower i-VTEC inline-4 with torque increasing by adult to 10% opposite a powerband. 

And it’s corresponding to an all-new 8-speed twin purchase delivery … a initial DCT in a courtesy with a torque converter. 

This powertrain is unequivocally magic, with amazingly discerning and discerning shifts, including rev-matching downshifts.

And a torque converter eliminates a jerky feel compared with many other DCTs … while also augmenting engine torque during launch.

This powertrain delivers a unequivocally approach and dulcet feeling and sound.

And don’t let a power-to-weight ratio of this automobile dope you. 

The TLX is 1 ½ seconds faster 0-to-60 than a effusive TSX.

The second indication with P-A-W-S is powered by a 3.5-liter, 290-horsepower direct-injected i-VTEC V-6 and a new 9-speed transmission. 

For a engine, we’ve increasing torque by adult to 15%, where a patron is unequivocally going to feel it. 

And a 9AT puts a energy down seamlessly.

Both a 2.4 and 3.5 implement a subsequent era of a Precision All-Wheel Steer complement to good effect. 

With P-AWS we were means to rise a automobile that’s impossibly discerning and manageable in sporty driving, though unequivocally discerning and ease when you’re cruising down a highway.

Like on city streets or even in a selling mall parking lot, people are going to start to know a loyal intensity of a four-wheel-steer technology.

The third indication in a lineup is a TLX with next-gen Super-Handling All-Wheel Drive.

Acura pioneered torque-vectoring all-wheel-drive and we’re advancing it again here. 

The new complement is compress and 25 percent lighter, with reduce attrition and stretched performance. 

We redesigned a behind differential … so now a behind wheels can spin adult to 2.7% faster than a front wheels. 

The complement also responds faster, by starting torque vectoring as shortly as a patron moves a steering wheel.

Sending torque earlier to a faster spinning behind outside circle … means a patron will feel torque vectoring on tighter radius corners during reduce speeds like an intersection. 

And for a initial time … a SH-AWD sends torque to a behind inside circle during high speeds.

This indeed slows a framework response down … and gives us some-more fortitude during a highway line change. 

Each of these new TLX models delivers in a large approach on a Super Handling energetic instruction of a Acura code … providing superb low- to mid-speed lively together with larger fortitude during high speeds.

And any is customizable regulating a Integrated Dynamics System, that allows a motorist to fine-tune a car’s energetic function by selecting one of 4 pushing modes … including a new Sport-Plus mode … that unlocks a full opening intensity of a TLX. 

But as we pronounced during a opening … implausible opening wasn’t a usually goal. 

We also wanted a poignant boost in reward feel … boldly speaking, this is something we wanted a patron to knowledge in a initial 50 feet.

The new physique and framework play a pivotal role.

We significantly increasing a body’s torsional acerbity and mounting-point stiffness, in some places by adult to 100%. 

We also focused on severely shortening cabin sound by firmly sealing a body. This is flat-out a quietest midsize sedan we’ve ever made.

While some of a new technologies combined weight, …we’ve practical roughly 60% high strength, lightweight materials … including prohibited stamp steel, aluminum and magnesium… So, even with a softened performance…we’ve indeed reduced automobile weight on some versions by some-more than 230 pounds… …compared to a effusive TL SH-AWD.

And we softened aerodynamic opening … with a 15 percent rebate in a CdA to best-in-class levels.

More fit powertrains, reduced weight and softened aero means aloft fuel efficiency.

Fuel economy on a 4-cylinder TLX is adult 2 mpg city and 4 mpg highway over a smaller, reduction lush TSX. 

For a V6 models, highway fuel economy is adult 5 mpg over a effusive TL.

This TLX also advances Acura’s reserve leadership. 

This includes a new Road Departure Mitigation complement that senses we are about to go off a road. 

It afterwards gives we mixed warnings … including pulling on a seatbelt. 

And it indeed starts braking and steering a automobile for a motorist …to assistance keep them on a road.

We also have an all-new brazen camera that is practical to top grades. 

In further to Lane Departure Warning, Forward Collision Warning and Lane Keeping Assist … this new camera works in coordination with a new radar complement to yield extended car-to-car and car-to-pedestrian collision mitigation.

This complement also improves adaptive journey control functionality, …by determining automobile speed until a automobile is completely stopped.

Of course, collisions still occur and so we’ve practical a latest era of a ACE Body Structure along with a hot-stamped, one-piece doorway stiffener ring that we initial used on a new MDX … and we are targeting an NCAP five-star Overall Vehicle Score and IIHS TOP SAFETY PICK-PLUS rating.

On interest of a TLX pattern and growth group in Los Angeles, Ohio and Japan, we wish to contend how unapproachable we are to have this new automobile entrance in NEW YORK. 

This is one of a strongest markets in America for a Acura code … and we consider this new TLX is prepared for a splendid lights of Broadway … or a pristine fun of a weekend getaway adult to a Hudson Valley.

So, interjection for your time, and now I’ll give a theatre behind to Mike.

Mike Accavitti:
Thank you, Mat. 

Your group has finished an implausible pursuit of formulating a new TLX that all of us who adore to expostulate would be anxious to have in a driveway.

In fact, to put a small exclamation symbol on this superb new Acura sports sedan … we indispensable to find a approach to put TLX by a paces … right here in a Javits Center.  

When we introduced a TLX antecedent in Detroit … we also suggested a new TLX GT automobile that Peter Cunningham will run on a Pirelli World Challenge Circuit this year.. 

I suspicion it competence be engaging to hear a small some-more from Peter. 

So, we’ve got him on video with some pushing impressions. 

Except he’s not pushing his new GT car.  

He’s behind a circle of a 2015 TLX that a business will be means to take home after this year. 

Let’s take a look.


[Run Cunningham Video]

Very discerning and unequivocally ease behind a wheel…

Peter is a kind of man you’d wish watchful outward in a getaway automobile if we were ever to sack a bank. 

And we can’t wait to get all of we behind a wheel. 

Thank we everybody for your time and courtesy here this afternoon. 

Now, I’d like to entice Mat behind on theatre for a discerning print opp, and afterwards greatfully join us for a closer demeanour during a new TLX.

Thank you!

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