Acura Automobiles: Acura to Debut New "Let The Race Begin" Commercial This Weekend During Prime-Time Television

Posted on 08. Feb, 2014 by in Acura Canada

Acura will entrance a unconventional and romantic new radio blurb in a tip 14 U.S. media markets during primary time network sports programming this weekend, severe drivers to find out a new luxury-performance experience.

Set opposite a backdrop of an illusory racetrack, a new Acura TV blurb opens with 4 robotic horses, representing normal approaches to oppulance performance, rising from a starting embankment and aggressively jostling for position. Spectators watch from a grandstand in a overjoyed state, among them a some-more cordial and sensitive particular who seems to know that something astonishing is about to happen. At that moment, an superb and absolute dim equine emerges from a container and transforms into a all-new 2014 Acura RLX Sport Hybrid SH-AWD™, that is afterwards assimilated by a 2015 TLX Prototype and a NSX Concept as all 3 vehicles swell forward. An on-screen striking declares “Let a competition begin.”

“With a dual best oppulance SUVs in America, we’re relocating to whet a concentration on Acura’s dual implausible new sedans and on a NSX supercar as a ultimate countenance of Acura performance,” pronounced Michael Accavitti, comparison clamp president, American Honda Motor, Co., Inc. “We consider sports programming provides us with a good context to showcase a implausible athleticism of these new Acura vehicles and a rival suggestion of a Acura brand.”

The TLX Prototype and RLX Sport Hybrid SH-AWD models featured in a new blurb simulate a destiny of Acura’s opening sedan choice and their new rival position in a oppulance set. The 377-horsepower* RLX Sport Hybrid SH-AWD (Super Handling All-Wheel Drive), with a world’s initial hybrid electric torque-vectoring all-wheel-drive system, goes on sale this spring.

The all-new TLX, that was showcased in antecedent form during a North American International Auto Show in Detroit final month, will launch mid-year charity a mix of oppulance excellence and sports-sedan athleticism, with refreshing opening extended by next-generation Acura powertrain and energetic doing technologies.

The mid-engine NSX supercar, rising in 2015, will be powered by a mid-mounted, direct-injected and twin-turbocharged V-6 engine corresponding to Acura’s Sport Hybrid SH-AWD™ system.

The new blurb is accessible for observation on Acura’s YouTube Channel: during

Debuting Saturday night during NBC prime-time programming, Acura’s Let a Race Begin commercial will atmosphere extensively on high-profile events in February. The blurb also will be seen as partial of Acura’s sponsorship of a NCAA “March Madness” basketball contest subsequent month and on name wire networks in April. The mark will be upheld by a array of digital activations, Acura’s amicable channels and on a website.

Acura’s new TV blurb is a remarkably visually overwhelming film and technical achievement. Created by Acura’s lead artistic group Mullen, it was shot over 3 days on plcae during Fairplex Park in Pomona, CA by executive Adam Berg. All of a initial equine racing scenes were achieved and filmed live. The after-effects work to modify a horses into lead creatures took place over a march of 4 weeks underneath a instruction of a post-production association MPC Los Angeles.

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*system total horsepower

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