Acura Automobiles: Acura to Debut Super Bowl XLVI Commercial, First for a Brand

Posted on 30. Jan, 2012 by in Acura Canada

Acura, for a initial time, will run a blurb during a Super Bowl championship diversion to gain on communicating with a some-more than 100 million viewers. Designed to strengthen Acura code recognition and precedence Acura’s proclamation in Detroit during a North American International Auto Show progressing this month, a 60-second blurb featuring a iconic talent of Jerry Seinfeld and Jay Leno joined with a rarely expected NSX supercar judgment will atmosphere during a third quarter.

“Acura has a specific devise in place opposite all communication channels to build off of a initial turn of product news announced during a North American International Auto Show. The response to a ILX, RDX and NSX supercar judgment has been intensely positive,” pronounced Susie Rossick, Acura Brand Manager. “Our Super Bowl strategies are simple—build on a hum combined in Detroit and precedence a fad for a destiny lapse of a mythological NSX to a Acura lineup.”

This commercial, “Transactions,” depicts a over-the-top antics of dual tangible tip automobile collectors, Jerry Seinfeld and Jay Leno, in an harsh bid to be a initial in line to take smoothness on a initial Acura NSX.

“The idea is to benefaction a blurb that not usually clearly positions a NSX as a ultimate ‘must have’ sports car, though does it in a approach that is memorable, interesting and aligned with Acura’s code position,” pronounced John Hage, EVP/executive artistic executive during rp, Acura’s promotion group of record.

The Super Bowl debate includes a pre-game recover of a 1-minute 50-second -extended version of “Transactions,” PR initiatives, search, seeding and paid media placements. The blurb will be featured in Acura dealerships opposite a country. In addition, as a elite car of W Hotels, a blurb will be shown in-car on a MDX’s rear-entertainment DVD shade during guest rides.

“Transactions” will assistance to build on a expectation coalescing for a subsequent section of Acura, that commences this open with a launch of a all-new RDX crossover competition application car and a introduction of a all-new ILX oppulance compress sedan.

About Acura
Acura offers a full line of technologically modernized opening oppulance vehicles by a network of 272 dealers within a United States. The 2012 Acura lineup facilities 6 particular models including a RL oppulance opening sedan, a TL opening oppulance sedan, a TSX sports sedan and Sport Wagon, a turbocharged RDX crossover SUV, a MDX oppulance SUV and a ZDX four-door sports coupe.

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