Acura Automobiles: Acura Wins Best Luxury Campaign from Nielsen Automotive Advertising Awards

Posted on 06. Apr, 2012 by in Acura Canada

The 2012 Acura TL debate was awarded Best Luxury Campaign progressing this week during a Nielsen Automotive Advertising Awards eventuality hold during a 2012 New York International Auto Show.

Created by Acura’s group of record, rp, a multiplication of RPA, a debate relied on visible metaphors to promulgate a polished nonetheless confidant opening of a 2012 Acura TL sedan—”aggression in a many superb form.”

Two 30-second TV and in-theater spots (“Football Player,” “Skier”) featured dual good famous athletes: Detroit Lions football actor Calvin Johnson and 2010 Olympic bullion endowment winning skier Ashleigh McIvor. Johnson and McIvor were done over into their many superb selves to paint a charge and magnificence fundamental in a oppulance TL.

“2012 has been an sparkling year for Acura with a launch of a all new Acura ILX and RDX, a prolonged awaited NSX Concept and many recently, a RLX Concept, Acura’s new flagship sedan,” pronounced Mike Accavitti, Vice President of National Marketing Operations. “We are respected to supplement Nielsen’s endowment to that list as we ceaselessly essay to emanate campaigns that serve Acura’s code truth of creation and advancement.”

Acura’s first-ever inhabitant Super Bowl ad “Transactions”, featuring Jerry Seinfeld and Jay Leno in a conflict opposite one another for a initial NSX, also combined poignant hum for a code this year capturing some-more than eighteen million viewers on YouTube alone. The proclamation to revive a NSX has generated a lot of courtesy to a Acura code and a products,” pronounced Mike Accavitti. “The NSX is a ultimate countenance of modernized opening by engineering potency that lies during a core of Acura’s possess singular DNA and serve promotes a concentration of human-centered synergy.”

The usually awards module measuring efficacy of car TV ads, a Nielsen Automotive Advertising Awards are formed on response information from 2.5 million viewers of inhabitant radio promotion collected by Nielsen. Nielsen measures a efficacy of each ad and product chain on 24 totalled networks. All inhabitant automobile ads that began airing in 2011 were authorised for a award.

About Acura
Acura offers a full line of technologically modernized opening oppulance vehicles by a network of 272 dealers within a United States. The Acura lineup facilities 6 particular models including a RL oppulance opening sedan, a TL opening oppulance sedan, a TSX Sport Wagon and sedan, a RDX oppulance crossover SUV, a MDX oppulance competition application car and a ZDX four-door sports coupe.

About rp
rp is a full-service selling communications multiplication of RPA, headquartered in Santa Monica, Calif. Established in 2008, rp has been obliged for a growth of all Acura National, Regional, Online and Event Marketing communications. For some-more information, revisit

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