Acura Automobiles: American Honda Reports Sales Increases for Both Honda and Acura Brands Despite Winter Chill

  • American Honda posts 1.5% sales increase despite late January “polar vortex.” Trucks set new Jan. record
  • Honda brand gains 0.8% as CR-V gains nearly 20% and Accord continues to set pace in midsize segment
  • Honda trucks set new January sales record, rising 2.4%
  • Acura brand starts 2019 with strong 9.6% January climb, with trucks gaining 18%
  • Acura RDX jumps 41% to set another new monthly sales record

American Honda

Total

106,139
+1.5%

Cars

47,401
-1.7%

Trucks

58,738
+4.3%

Total

96,375
+0.8%

Cars

45,224
-1%

Trucks

51,598
+2.4%

Total

9,764
+9.6%

Cars

2,624
-11.7%

Trucks

7,140
+20.4%

American Honda

Total

106,139
+1.5%

Cars

47,401
-1.7%

Trucks

58,738
+4.3%

Total

96,375
+0.8%

Cars

45,224
-1%

Trucks

51,598
+2.4%

Total

9,764
+9.6%

Cars

2,624
-11.7%

Trucks

7,140
+20.4%

“Our Honda and Acura dealers delivered a strong January and have put us on course for a fast start in 2019, despite extreme weather conditions throughout much of the country during the last week of the month,” said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. “While solid sales of our light-truck offerings continue, our balanced results across other segments of our business further showcase real consumer demand beyond trucks and SUVs.”

 

 

 

Model Notes

Production of the new Insight in Indiana and Accord Hybrid in Ohio helped the Honda brand to all-time record production and sales of electrified vehicles in 2018.

 

 

Civic finished 2018 as America’s top retail-selling car and is the best-selling vehicle in the U.S. millennial, multicultural and first-time new vehicle buyers.

 

 

 

 

Model Notes

Acura was the only top-5 luxury brand with positive retail gains in 2018 and carries this momentum into 2019 thanks to a strong month from RDX and ILX.

 

The Acura brand was born in the U.S. and with 5 out of Acura’s 6 models built in Ohio, about 99% of all Acura sales are made in America.

 

 

# # #