Acura Automobiles: Campaign for All-New Acura RLX Features Innovative, Multidimensional Marketing and Kicks Off with Mar College Basketball Tournament

Posted on 14. Mar, 2013 by in Acura Canada

An integrated, multiplatform promotion debate ancillary a entrance of a all-new 2014 Acura RLX, recently launched, featuring extensive, nonetheless targeted placements on TV and in print, digital and mobile. The clever campaign, communicating a theme, “Luxury, taken to a whole new level,” is designed to worsen recognition of a Acura code while also capturing a courtesy of impending RLX owners.

“The all-new Acura RLX is one of a many innovative oppulance sedans on a market, directed during a abundant business who form a heart of a reward oppulance sedan market,” pronounced Mike Accavitti, clamp boss of inhabitant selling operations. “By utilizing an integrated debate in a context of a vast annual college hoops tournament, we are means to strech a vast assembly and still sojourn rarely targeted.”

Throughout Mar and April, a energetic media brew is stoical of high-impact, mass-awareness placements in a late-round men’s college basketball contest games; sponsorship of a ESPN Tournament Challenge, that includes TV, display, mobile, video, amicable and code tenure of a brackets; and video sponsorship of a college basketball contest on demand. Tapping in to a target’s passion for golf, there will also be a clever participation in a Masters Tournament, a U.S. Open and other arriving tours on CBS.

While vocalization to a extended assembly is vicious to beget recognition for Acura’s new oppulance sedan, this debate also is focused on capturing a courtesy of a RLX core target. That means delivering a summary where this perceptive aim consumes media: The media cake is scarcely equally divided among TV, imitation and digital, to take advantage of a targets’ media-consumption habits.

Beginning in Apr and stability via a summer, rarely focused and visit media will means RLX recognition by leveraging wire networks such as Bloomberg and CNBC; imitation that includes Forbes, Travel+Leisure and Wired; impactful New York Times and Wall Street Journal units; and home-page takeovers on news, sports and financial sites; and mobile and video networks. This debate outlines Acura’s many poignant selling investment in mobile to date. Extensive use of information layering of digital and mobile network buys will safeguard strech to RLX prospects. Notably, Acura will continue to precedence Apple’s mobile iAd units, following a really successful debate for a recently-launched Acura RDX.

RLX debate artistic is positioned to build status by highlighting , signature technologies such as Precision All-Wheel Steer™ (P-AWS) , Jewel Eye™ LED headlights and a subsequent era of a AcuraLink® connected automobile system, as good as luxury-class interior room and comfort. A new TV spot, “Luxury, Luxury,” mixed imitation spreads and pages, and video units and digital banners will amplify RLX status messaging.

On sale tomorrow, a 2014 Acura RLX is Acura’s all-new oppulance flagship sedan. Powered by a new 310-horsepower direct-injected V-6 engine, a RLX represents Acura’s enrichment toward a aloft turn of luxury, comfort and serenity while still progressing a brand’s heading energetic performance.

About Acura
Acura offers a full line of technologically modernized opening oppulance vehicles by a network of 272 dealers within a United States. The Acura lineup facilities 7 particular models including a TL opening oppulance sedan, a TSX Sport Wagon and sedan, a ILX compress oppulance sedan, a RDX oppulance crossover SUV, a MDX oppulance competition application vehicle, a ZDX four-door sports coupe, and a all-new Acura RLX flagship sedan.

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