Acura Automobiles: ‘Performance Like Wow’: 2017 Acura MDX Ad Campaign Features Beck’s ‘Wow’

Posted on 06. Sep, 2016 by in Acura Canada

  • Integrated selling debate introduces a restyled and rested 2017 Acura MDX oppulance SUV
  • New TV spots including “Anthem,” ( set to a soundtrack of Beck‘s high-energy summer smash, “Wow”
  • TV and digital executions showcase AcuraWatch™ apartment of reserve and driver-assistive technologies, now customary on all 2017 MDX models
  • Multichannel debate facilities custom-tailored digital selling proceed tied to patron squeeze motivations


Acura is introducing a 2017 MDX flagship oppulance competition application automobile by an integrated selling debate rising today, highlighting a vehicle’s confidant extraneous pattern and reward features, including a new “Anthem” spot:, set to Beck’s mottled psych-hip bound anthem, “Wow.” The debate tells mixed stories of how a new MDX is “Designed to Wow” and will underline countless consumer hold points with a concentration on high-profile video, tradition digital and targeted TV advertising.

“The new Acura MDX is a loyal opening SUV, and this debate speaks to a ‘Wow’ cause that drivers will knowledge when they get behind a wheel,” pronounced Jon Ikeda, clamp boss and ubiquitous manager of Acura.

MDX TV Spots
The 2017 MDX selling debate facilities a content-rich debate with mixed executions, including 3 new high-impact TV spots that surveillance a premium, 7-passenger SUV’s childish confidence, high-level performance, and upgraded reserve and record features.

“Anthem” is all about energy, set to Beck’s latest surrealist smash, “Wow,” highlighting a MDX’s superb doing in roughly any pushing conditions, a opening capabilities and confidant new design. The music-driven mark expresses Acura’s Precision Crafted Performance code instruction by a use of clear colors, and generates fad and unrestrained by high-energy music.

The “Focus” mark ( incorporates one of a MDX’s many critical customary reserve facilities – AcuraWatch™ – into a film with a relocating illustration of a advantages of a SUV’s Collision Mitigation Braking SystemÔ  in an bland pushing unfolding involving a father and son. The new MDX facilities a AcuraWatch™ apartment of modernized reserve and driver-assistive technologies as customary apparatus on all grades.

In “Wake” (, a 2017 Acura MDX is driven by a California dried to uncover a SUV’s energy and accurate handling. And after a day spent kicking adult a sand, a MDX gets cleaned-up in a proceed that’s as epic as a pushing in a mark —a craft swoops in and drops H2O on a SUV while it speeds down a highway for a high-performance rinse that leaves a MDX showcasing a glistening, upgraded exterior.

The MDX Gets Personal
Debuting with a 2017 Acura MDX campaign, a code has developed a digital targeting approach, delivering custom-tailored communication to specific audiences formed on their primary automobile squeeze motivations. For example, immature abundant families that value seating and reserve above other squeeze motivators, will sequentially accept MDX information specific to those drivers. This targeted proceed will also extend to amicable efforts surrounding a MDX. Acura will strech pivotal patron segments utilizing Facebook’s newest and many immersive ad section – a Canvas unit. Instagram also will be used to broach targeted print and video content, that will be privately edited and optimized for a platform. The same patron segments will extend to Addressable TV, permitting Acura to broach another turn of targeted messaging on a household-by-household level.

To launch a 2017 Acura MDX, a reward video debate including “Anthem,” “Wake” and “Focus” will atmosphere via Sep and October. The new MDX promotion will be seen on network primetime programming on NBC, built atop of a substructure of cable, late night and online video executions. To turn out this high-profile video support, MDX spots will be featured on CBS NFL games for a infancy of a season. In further to ubiquitous marketplace support, a launch also will embody Hispanic ads airing in name markets.

The 2017 Acura MDX
The 2017 Acura MDX raises a diversion with confidant new extraneous styling, incomparable circle and tire options and an stretched element of reward facilities and technologies, including AcuraWatch™, that creates MDX a initial oppulance SUV to offer a extensive apartment of modernized reserve and driver-assistive technologies customary apparatus ( – AcuraWatch).

The new MDX, America’s all-time best-selling three-row oppulance SUV, reflects a new Acura pattern instruction including a adoption of Acura’s confidant and particular new solid pentagon grille. It also facilities a some-more sculpted hood, front fascia, front fenders and revised Jewel Eye™ headlights, a outcome is a some-more “executive athletic” coming for Acura’s class-leading oppulance SUV. Additional styling updates embody new chrome rocker row trim, a revised back fender and movement garnish, and a lapse of manifest twin exhausts with splendid finishers.

Acura is celebrating a 30th anniversary in 2016, imprinting a vital miracle given rising in America on Mar 27, 1986, as a initial Japanese oppulance automotive brand. The code debuted with a Acura Legend Sedan and Integra Coupe and 5-door underneath a tagline “Precision Crafted Automobiles.”  The tagline developed into “Precision Crafted Performance” with a 1990 introduction of a initial era Acura NSX. 

For More Information
Consumer information is accessible during To join a Acura village on Facebook, revisit Additional media information including pricing, facilities and high-resolution photography is accessible during

About Acura
Acura is a heading automotive oppulance nameplate that delivers Precision Crafted Performance, an strange proceed to record and pattern that creates a new pushing experience. On Mar 27, 2016, Acura distinguished a 30th anniversary of a launch as a initial oppulance nameplate from a Japanese automaker.

The Acura lineup facilities 5 particular models – a RLX oppulance flagship sedan, a TLX opening oppulance sedan, a ILX competition sedan, a 5-passenger RDX oppulance crossover SUV, and a seven-passenger Acura MDX, America’s all-time best-selling three-row oppulance SUV. This spring, Acura launched a next-generation, electrified NSX supercar as a new and apex countenance of Acura Precision Crafted Performance.


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