All BMW Group brands now underneath one roof during BMW Welt

Posted on 30. Nov, 1999 by in BMW Canada

All BMW Group brands now underneath one roof during BMW Welt

Personal code knowledge a pivotal cause in patron faithfulness

Munich. Today, on a fifth anniversary of a opening of a BMW Welt, a BMW Group gave a press a hide preview of a new code experience. The central opening weekend for all visitors will be on 20-21 Oct 2012. From now on, a code worlds of MINI, Rolls-Royce and Husqvarna Motorcycles, and a sub-brands BMW i, BMW M and MINI John Cooper Works will be partial of a BMW Welt experience, as good as a BMW and BMW Motorrad brands. The BMW Group will also benefaction a possess association muster for a initial time in a Double Cone. Therefore, Bavaria’s many renouned traveller captivate will now residence a whole BMW Group code spectrum.

Ian Robertson, member of a Board of Management of BMW AG, obliged for Sales and Marketing BMW, on a stress of a BMW Welt: “The BMW Welt is now a heart of all of a reward brands and sub-brands, as good as a suggestion of a BMW Group. Enhancing a BMW Welt in this approach enables us to enlarge a patron experience. Customer course is a pivotal partial of a company’s truth and is undeniably critical in formulating a genuine personal and romantic connection. We demeanour brazen to welcoming many some-more visitors from all around a universe to a Munich location.”

Harald Krüger, member of a Board of Management of BMW AG, obliged for MINI, Motorrad, Rolls-Royce and Aftersales, settled during a opening: “We will be focusing even some-more courtesy on a BMW Group’s particular brands and business areas in a future. The participation of all brands is a initial miracle in this development. Here, a business can knowledge a core of a brands first-hand: from Rolls-Royce, a apex of luxury, to a unusual universe of MINI, to all of a Motorcycle brands.”

Opening weekend
To symbol a fifth anniversary, a BMW Welt is mouth-watering guest to attend a special weekend on 20-21 October. Both days will underline a sundry programme with a vast series of events and indoor and outside activities: from a BMW jazz matinee and Rolls-Royce teatime to a MINI conform dance show. More information can be found at:

The BMW Welt presents a latest BMW Group developments. These can be seen in a products, though also in a glance of destiny mobility, with examples such as electro-mobility and destiny charging technology. Visitors can already take advantage of a BMW Group mobility services DriveNow and BMW on Demand on-site. The BMW Welt provides insights into a BMW Group’s destiny sales concepts – in Germany, it is a colonize in a margin of destiny retail. Future sell is a extensive programme that offers new and opposite ways for business to correlate with a brands and products.

Exhibition content
At a redesigned BMW Welt, a BMW Group and any of a brands welcomes visitors in a possess interactive knowledge area: The BMW Group arrangement in a Double Cone focuses on a people who work for a company. BMW Group employees offer as avatars that correlate with a visitors and explain a work they do. In a BMW area, innovative display techniques are used to showcase pattern and technology, as good as a vehicles themselves. The exhibits concede visitors to know and actively knowledge perfect pushing pleasure. The BMW i display invites visitors to consider deeply about electro-mobility and associated issues, such as battery charging, appetite era and usage. In a BMW M code area, visitors knowledge motorsport in a purest form: Weathered blacktop, start signals, piles of tyres and standard racetrack markings along a walls and a building all ride a caller to a universe with a mindfulness for power.

Surprising and radical ideas concede a caller to knowledge all aspects of a MINI code in a fun, interactive way. For example, an oversized iPhone using a make-believe of a MINI Connected app demonstrates particular functions. In a MINI Lounge, visitors can post a design of themselves on a print wall for posterity. The Rolls-Royce display is stylish and modern: Films and exhibits prominence a large hours of prudent handwork that go into any Rolls-Royce. One of a Rolls-Royce cars is always open to visitors. Anyone who wishes to can lay inside a Rolls-Royce – hold it, see it, smell it, bite it. The BMW Motorrad area comforts some-more than only motorcycles. The Biker’s Lodge serves as a height for a singular motorcycle community, and provides a infrequent atmosphere for pity stories and recollections about travels, routes and tours. The Husqvarna code is staged in a approach that appears to challenge a laws of gravity: A motorbike is dangling in a atmosphere above a visitors’ heads, and even a red Husqvarna container, positioned above a whole code area in a tip turn of a BMW Welt, appears to be giveaway of gravity.

The singular BMW Welt code knowledge is complemented by a new eventuality concept, that allows a opposite brands to horde their possess events. Events like a BMW Welt Jazz Award or MINI Clubbing prominence code values and are geared towards any brand’s aim group.

If we have any questions, greatfully contact:

BMW Group Corporate Communications

Martina Napoleone, Business and Financial Communications, Marketing
Telephone: +49 89 382-14908, Fax: +49 89 382-24418

Alexander Bilgeri, Head of Business, Financial and Sustainability Communications
Telephone: +49 89 382-24544, Fax: +49 89 382-24418

Media website:

The altogether BMW Welt experience

The BMW Welt “ensemble” – shaped by a BMW Welt, a BMW Museum and a BMW Plant Munich – has fast turn one of Bavaria’s tip attractions. This is where a past, benefaction and destiny of a world’s many successful reward vehicle manufacturer come together to emanate a extensive code experience. Together, a BMW Plant Munich, a BMW Museum and a BMW Welt form a whole: a finish BMW Welt experience. The finish BMW Welt knowledge is an critical interface between a company, a brand, a products and a visitor. The vicinity of this singular building of a BMW Welt with a unconventional design to all vital areas of a BMW Group’s Munich location, total with a event of visiting a Museum and holding a guided debate of a Plant on a same day, creates this a singular three-pronged code experience. The garb of a BMW Welt, a BMW Museum and a BMW Plant represents a transparent joining of a BMW Group to a home city of Munich.

The BMW Group
The BMW Group is one of a many successful manufacturers of automobiles and motorcycles in a universe with a BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a tellurian company, a BMW Group operates 29 prolongation and public comforts in 14 countries and has a tellurian sales network in some-more than 140 countries.
In 2011, a BMW Group sole about 1.67 million cars and some-more than 113,000 motorcycles worldwide. The distinction before taxation for a financial year 2011 was euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 Dec 2011, a BMW Group had a workforce of approximately 100,000 employees.
The success of a BMW Group has always been built on long-term meditative and obliged action. The association has therefore determined ecological and amicable sustainability via a value chain, extensive product shortcoming and a transparent joining to conserving resources as an constituent partial of a strategy. As a outcome of a efforts, a BMW Group has been ranked attention personality in a Dow Jones Sustainability Indexes for a final 8 years.

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