All-New 2011 Kia Optima Ready to Ring in The New Year in Times Square

Posted on 30. Dec, 2010 by in Kia Canada

ALL-NEW 2011 KIA OPTIMA READY TO RING IN THE
NEW YEAR IN TIMES SQUARE

Outdoor Ad Campaign is Latest Element in Largest New
Vehicle Launch in Company History


  • New billboard and ancillary digital elements will broach Optima sedan to some-more than one million people each day in most famous promotion venue in a world

IRVINE, Calif., Dec 30, 2010 -When a round drops on New Year’s Eve it will interpretation a record-setting year of increasing sales and marketplace share for Kia Motors America (KMA), and revelers ushering in a New Year in Times Square will be introduced to a latest outcome of Kia’s design-led mutation a all-new 2011 Kia Optima with a new billboard and digital advertisements during One Times Square. The 20-foot by 40-foot Optima announcement is a latest member of a biggest launch debate in KMA’s history, and will broach a stylish and performance-oriented midsize sedan to some-more than one million people each day. The outside debate for a Optima will enhance in open 2011 with a further of several digital and immobile arrangement areas on all sides of a One Times Square building.

“2010 was a ancestral year for a Kia code with a launch of a initial U.S.-built vehicle1 and significantly increasing consumer recognition and consideration, and a further of a all-new Optima to a lineup will continue a movement into a New Year,” pronounced Michael Sprague, clamp president, selling and communications, KMA. “The Optima has been branch heads given a phenomenon progressing this year, and a distinguished good looks will be right during home underneath a splendid lights of Times Square commencement on New Year’s Eve and stability good into 2011.”

The Times Square billboard follows a mid-December introduction of “Sweet Dreams,” a made-for-cinema 60-second Optima mark now using during film theaters nationwide. The all-new Optima, that recently warranted a Insurance Institute for Highway Safety’s “Top Safety Pick” award, will also be featured in Kia’s second Super Bowl ad in February, and has been designated a “Official Vehicle of a NBA” for a stream basketball season. Consumers will also have a possibility to knowledge a Optima’s mix of character and opening by a “Experience a New Standard” exam expostulate module during name automobile shows around a country.

The all-new 2011 Optima advances Kia Motors’ design-led mutation with totally new and overwhelming pattern characteristics, highlighted by a energetic and streamlined form that conveys magnificence and jaunty certainty from each angle. The all-new Optima’s 3 new powertrains including a brand’s first-ever turbo and hybrid engines (available subsequent year) in a U.S. broach a category heading multiple of power2 and fuel economy3 while a sedan’s atmospheric cabin is given with a latest record facilities and oppulance amenities. Available in 3 trims, LX, EX and SX4, a 2011 Optima facilities a starting cost of MSRP of $18,9955.

About Kia Motors America

Kia Motors America (KMA) is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 725 dealers via a United States. For 2009, KMA accessible a 15th uninterrupted year of increasing U.S. marketplace share and recently achieved a best entertain of sales ever in 2010. Kia Motors subscribes to a truth of building high value, high quality, protected and energetic vehicles. Kia Motors prides itself on producing vehicles that are sparkling and enabling and elicit a Kia tagline “The Power to Surprise.”

Kia Motors America is a “Official Automotive Partner of a NBA.” Information about Kia Motors America and a full car choice is accessible during a Web site www.kia.com. For media information, including photography, revisit www.kiamedia.com.

1 The 2011 Sorento is fabricated during a Kia U.S. plant with U.S. and globally sourced parts.
2 HP explain formed on comparison of 2010 and accessible 2011 midsize sedans with customary 4-cylinder engine as of Dec 2010. Maximum horsepower for Optima 2.4L GDI engine is 200 hp @ 6,300 rpm; limit horsepower for Super Ultra Low Emission Vehicle (SULEV) 2.4L GDI engine — a usually non-turbo engine accessible in CA, CT, ME, MD, MA, NJ, NM, NY, OR, PA, RI, VT and WA — is 192 hp @ 6,300 rpm.
3 MPG explain for LX primer transmission. EPA guess for 2011 Kia Optima LX 2.4L GDI engine w/MT are 24 mpg/city and 35 mpg/hwy. Claim formed on comparison as of Dec 2010 of 2010 and accessible 2011 EPA city/hwy mpg estimates for midsize sedans with I4, nonhybrid engines. Actual mileage might vary.
4 SX indication will be accessible in early 2011
5 Starting cost is manufacturer’s suggested sell cost (MSRP) for lowest trim level. MSRPs bar $695 end and doing fee, title, taxes, license, options and play charges. Actual prices set by play and might vary.

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