All-New 2011 Kia Optima Ready to Ring in The New Year in Times Square

Posted on 30. Dec, 2010 by in Kia Canada


Outdoor Ad Campaign is Latest Element in Largest New
Vehicle Launch in Company History

  • New billboard and ancillary digital elements will broach Optima sedan to some-more than one million people each day in most famous promotion venue in a world

IRVINE, Calif., Dec 30, 2010 -When a round drops on New Year’s Eve it will interpretation a record-setting year of increasing sales and marketplace share for Kia Motors America (KMA), and revelers ushering in a New Year in Times Square will be introduced to a latest outcome of Kia’s design-led mutation a all-new 2011 Kia Optima with a new billboard and digital advertisements during One Times Square. The 20-foot by 40-foot Optima announcement is a latest member of a biggest launch debate in KMA’s history, and will broach a stylish and performance-oriented midsize sedan to some-more than one million people each day. The outside debate for a Optima will enhance in open 2011 with a further of several digital and immobile arrangement areas on all sides of a One Times Square building.

“2010 was a ancestral year for a Kia code with a launch of a initial U.S.-built vehicle1 and significantly increasing consumer recognition and consideration, and a further of a all-new Optima to a lineup will continue a movement into a New Year,” pronounced Michael Sprague, clamp president, selling and communications, KMA. “The Optima has been branch heads given a phenomenon progressing this year, and a distinguished good looks will be right during home underneath a splendid lights of Times Square commencement on New Year’s Eve and stability good into 2011.”

The Times Square billboard follows a mid-December introduction of “Sweet Dreams,” a made-for-cinema 60-second Optima mark now using during film theaters nationwide. The all-new Optima, that recently warranted a Insurance Institute for Highway Safety’s “Top Safety Pick” award, will also be featured in Kia’s second Super Bowl ad in February, and has been designated a “Official Vehicle of a NBA” for a stream basketball season. Consumers will also have a possibility to knowledge a Optima’s mix of character and opening by a “Experience a New Standard” exam expostulate module during name automobile shows around a country.

The all-new 2011 Optima advances Kia Motors’ design-led mutation with totally new and overwhelming pattern characteristics, highlighted by a energetic and streamlined form that conveys magnificence and jaunty certainty from each angle. The all-new Optima’s 3 new powertrains including a brand’s first-ever turbo and hybrid engines (available subsequent year) in a U.S. broach a category heading multiple of power2 and fuel economy3 while a sedan’s atmospheric cabin is given with a latest record facilities and oppulance amenities. Available in 3 trims, LX, EX and SX4, a 2011 Optima facilities a starting cost of MSRP of $18,9955.

About Kia Motors America

Kia Motors America (KMA) is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 725 dealers via a United States. For 2009, KMA accessible a 15th uninterrupted year of increasing U.S. marketplace share and recently achieved a best entertain of sales ever in 2010. Kia Motors subscribes to a truth of building high value, high quality, protected and energetic vehicles. Kia Motors prides itself on producing vehicles that are sparkling and enabling and elicit a Kia tagline “The Power to Surprise.”

Kia Motors America is a “Official Automotive Partner of a NBA.” Information about Kia Motors America and a full car choice is accessible during a Web site For media information, including photography, revisit

1 The 2011 Sorento is fabricated during a Kia U.S. plant with U.S. and globally sourced parts.
2 HP explain formed on comparison of 2010 and accessible 2011 midsize sedans with customary 4-cylinder engine as of Dec 2010. Maximum horsepower for Optima 2.4L GDI engine is 200 hp @ 6,300 rpm; limit horsepower for Super Ultra Low Emission Vehicle (SULEV) 2.4L GDI engine — a usually non-turbo engine accessible in CA, CT, ME, MD, MA, NJ, NM, NY, OR, PA, RI, VT and WA — is 192 hp @ 6,300 rpm.
3 MPG explain for LX primer transmission. EPA guess for 2011 Kia Optima LX 2.4L GDI engine w/MT are 24 mpg/city and 35 mpg/hwy. Claim formed on comparison as of Dec 2010 of 2010 and accessible 2011 EPA city/hwy mpg estimates for midsize sedans with I4, nonhybrid engines. Actual mileage might vary.
4 SX indication will be accessible in early 2011
5 Starting cost is manufacturer’s suggested sell cost (MSRP) for lowest trim level. MSRPs bar $695 end and doing fee, title, taxes, license, options and play charges. Actual prices set by play and might vary.

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