All-New Mazda MX-5 Wins Both 2016 World Car of a Year and World Car Design of a Year

Posted on 25. Mar, 2016 by in Mazda Canada

— The initial automobile to win both titles in a story of a awards —

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HIROSHIMA, Japan, March 24, 2016 /CNW/ – The Mazda MX-5 (known as Mazda
Roadster in Japan) has won a 2016 World Car of a Year award. It is
a second Mazda to win a award, following a Mazda2 (known as Mazda
Demio
) in 2008. The third era MX-5 was one of 3 finalists
for a same endowment in 2006, as was a Mazda3 in 2014. In further to
holding a categorical endowment this year, a MX-5 has also been named World Car
Design of a Year. It is a initial time in a story of a awards
that a singular indication has taken both titles.

World Car of a Year was dynamic in 2004 by an general group
of automotive journalists, and a judging row this year consisted of
73 reporters from 23 opposite countries. The MX-5 was announced
winning over other finalists Audi A4 Sedan/Audi A4 Avant and
Mercedes-Benz GLC during a New York International automobile uncover on March 24.
The other finalists for World Car Design of a Year were a Jaguar XE
and Mazda CX-3.

“What a smashing honor, to have a Mazda MX-5 named both World Car of
a Year and World Car Design of a Year,” pronounced Masahiro Moro,
President and CEO, Mazda North American Operations, and Managing
Executive Officer, Mazda Motor Corporation. “As a iconic MX-5
roadster approaches one-million units of production, this endowment is
explanation that it is as young, vibrant, fun and applicable as ever, and proof
that each Mazda looks as implausible as it drives, and drives as
impossibly as it looks. While we accept this endowment on interest of the
company, we do so representing each Mazda employee, sell partner and
patron around a universe who has ever felt a fun of pushing a pure
roadster. We contend ‘Driving Matters’ in a advertising,* and we infer it
in a cars.”

Ikuo Maeda, Mazda’s Executive Officer and General Manager of a Design
Division, said, “I’m really unapproachable to accept this award, explanation that our
designs can bond with people all around a world. Our
new-generation lineup has been designed underneath a KODO pattern theme
that aims to move cars to life, and we’ve ceaselessly polished the
beauty of a forms. Mazda is a unapproachable Japanese code and we are
dynamic to continue enhancing a designs relocating forward.”

The fourth-generation MX-5 is a sixth indication in Mazda’s new-generation
lineup of vehicles featuring a full operation of SKYACTIV TECHNOLOGY and
KODO—Soul of Motion design. Launched globally in 2015, a indication has
found preference with business interjection to a vastly reduced quell weight,
human-centered pattern and “Jinba-ittai” fun-to-drive feel. The new MX-5
has won over 30 awards so far, including 2015-2016 Car of a Year
Japan and 2016 UK Car of a Year. The retractable hardtop chronicle of
a model, Mazda MX-5 RF, done a universe premiere during a New York
International Auto Show.

Mazda will continue creation cars that are fun to drive, aiming to become
a “one-and-only” code business will select again and again.

* The “Driving Matters” aphorism is used in North America only.

SOURCE Mazda Canada Inc.

Image with caption: “Masahiro Moro, President and CEO, Mazda North American Operations, and Managing Executive Officer, Mazda Motor Corporation, usurpation a endowment for 2016 World Car of a Year for a Mazda MX-5. (CNW Group/Mazda Canada Inc.)”. Image accessible at: http://photos.newswire.ca/images/download/20160324_C9078_PHOTO_EN_44722.jpg

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