ALL-NEW NISSAN QUEST POWERS BACK INTO MINIVAN MARKET WITH “INNOVATION FOR FAMILY” MARKETING CAMPAIGN

Posted on 31. Jan, 2011 by in Nissan Canada

01.31.2011

,FRANKLIN, Tenn.

ALL-NEW NISSAN QUEST POWERS BACK INTO MINIVAN MARKET WITH INNOVATION FOR FAMILY MARKETING CAMPAIGN

Errands Launch Commercial Highlights One-Touch Technology, Flexible Storage and Advanced Clean-Air Climate Control System

The 2011 Nissan Quest, that arrived during Nissan retailers inhabitant final week, launches currently with a 360-degree media debate anchored by a new 30-second radio mark patrician Errands. The all-new Quest is a resolutely styled minivan designed to make life as a primogenitor a small easier and put Nissan precisely behind into a heart of a minivan market. The debate also includes digital advertising, print, amicable and an iAd.

The radio mark shows how a Quest helps a mom conduct her chaotic lifestyle with one-touch technology, permanent back storage and an Advanced Climate Control System that works to detect and retard outward odors while assisting to revoke neglected odors inside a atmospheric Quest interior. The blurb was combined by TBWA Chiat/Day and facilities a renouned strain Mama Said by Beverly Lee, Doris Coley Jackson and Addie Micki Harris. It is scheduled to run on inhabitant and wire promote networks via February, as good as in name online environments.

Nissan has also entered into a partnership with a new Disney charcterised film, Mars Needs Moms, that premiers in early March. A categorical apportionment of this partnership includes a sweepstakes where consumers can win a new Nissan Quest or Disney esteem packages. Other elements embody co-branded Internet banners, inclusion of Mars Needs Moms in Nissans iAd, co-branded Disney web page and Radio Disney voiceover spots.

As a new debate demonstrates, Quest is about to tackle a toughest pursuit on a planet: parenting. Its an wholly new take on a minivan with confidant styling, an endless list of family-friendly innovations and amenities that families can suffer together, pronounced Jon Brancheau, clamp president, Nissan Marketing. Quest provides a creation to assistance make a unfit probable on a daily basement only like relatives do.

About a 2011 Nissan Quest

The new fourth-generation Quest outlines Nissans lapse to a minivan segment. Designed with purpose inside and out, a 2011 Quest offers functionality, singular styling and comfort for all occupants. The resolutely styled Quest facilities one-touch shifting doors, discerning recover fold-flat 2nd and 3rd quarrel seats, a permanent back storage well, twin quarrel shifting moonroof and a Advanced Climate Control System. Standard Quest facilities embody discerning recover fold-flat 2nd and 3rd quarrel seats, always-available back storage and Nissan Intelligent Key with Push Button Ignition.

The 2011 Nissan Quest is offering in 4 well-equipped models: S, SV, SL and LE. Each comes with a customary 260-horsepower 3.5-liter 24-valve DOHC V6 engine and Nissans modernized Xtronic CVT transmission.

The new Quest has a Manufacturers Suggested Retail Price* (MSRP) of $27,750 USD.

About Nissan in North America
In North America, Nissan’s operations embody automotive styling, engineering, consumer and corporate financing, sales and marketing, placement and manufacturing. Nissan is dedicated to improving a sourroundings underneath a Nissan Green Program 2010 and has been famous as a 2010 ENERGY STAR Partner of a Year by a U.S Environmental Protection Agency. More information on Nissan in North America and a finish line of Nissan and Infiniti vehicles can be found online during www.NissanUSA.com and www.InfinitiUSA.com.

* MSRP excludes germane tax, title, permit fees and end charges. Dealer sets tangible price. Prices and specs are theme to change but notice.

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