With its new annual report, Audi is demonstrating that electrification and digitization are already firmly anchored at the company. In an interview, Professor Dr. Elgar Fleisch and Axel Strotbek, Board of Management Member for Finance and Organization at AUDI AG, discuss connected business models. “Digitization is our chance to connect customers smoothly with the world of Audi and is therefore an essential key to our success story,” stated Strotbek.
In addition, articles on the subject of the smart factory, piloted driving and alternative drive systems provide readers with a comprehensive insight into the world of the Audi. The financial section reports on the Group’s business development in the past financial year and presents the outlook for 2016. The magazine section of the annual report is available also as a compact version entitled “report” and includes a summary of the financial metrics. The website in responsive design provides a convenient digital connection with all mobile devices.