Audi: around 1,455,100 deliveries in 2012

Posted on 10. Jan, 2013 by in Audi Canada

“In 2012, Audi achieved new record totals in each shred worldwide, including in Europe. We managed to sire a disastrous marketplace trend and continued to grow there, fluctuating a lead as a strongest reward brand,” says Luca de Meo, Member of a Board of Management of AUDI AG for Sales and Marketing. “Worldwide, a new models in sole gave us an additional lift over a past year, many particularly a really renouned Audi Q3: It has helped a whole Audi SUV family turn a buttress of a success, now accounting for one-quarter of all deliveries for a initial time.”

The tellurian rollout of a Q3 began in Oct 2011, so 2012 was a initial full year on market. In Europe alone, Audi handed over around 78,700 units of a compress SUV to business over a past year. Another indication that has been on sale given tumble 2011 and has supposing a clever impulse on a brand’s home continent is a Audi A6 Avant. Around 60 percent of A6 business in Europe opt for a hire car chronicle of a full-size model; A6 Avant sales in a shred rose by 38.9 percent to around 63,100 automobiles in 2012. Across all models, AUDI AG sole around 739,000 cars in Europe in a past year, so advancing by a serve 1.8 percent amid a formidable marketplace environment.

While bottom effects from a prior-year month and a stirring indication changeover for a Audi A3 Sportback impacted December’s smoothness totals for Europe, a 4 rings achieved clever sales sum over a full year generally in a 3 biggest European markets: In Germany AUDI AG increasing a sales by 3.6 percent to a new high of 263,163 deliveries. This gave a association a tip marketplace share in a history: 8.6 percent. Over a past 10 years, a Ingolstadt-based carmaker has roughly doubled a annual sales in a UK. Business in 2012 contributed to this opening with expansion of 7.2 percent to 123,640 cars, again an all-time high. By comparison, Audi sole 65,552 cars in a United Kingdom in 2002. Amid a constrictive market, Audi France was means to repeat a prior year’s record sales in 2012. With 62,202 deliveries (+0.3%) a 4 rings reliable their heading position in a reward shred in France. The clearly disastrous mercantile conditions led to disappearing sales in Italy (-17.0% to 50,085 deliveries) and in Spain (-11.7% to 36,139 deliveries) in 2012. In both countries, however, a registration sum for Audi managed to reason their belligerent many improved than a marketplace as a whole. By contrast, Audi gifted energetic sales expansion in Russia in 2012: 33,512 cars delivered to Russian business paint an boost of 44.1 percent on a prior year – among Audi’s tip 10 sales markets worldwide, Russia was hence a fastest-growing. By comparison, AUDI AG’s sales sum for 2009 in Russia was 15,009 cars, reduction than half a stream figure.

In a United States Audi determined a new sales record in each singular month of a past year and serve accelerated expansion from 2011: By a finish of 2012 139,310 reward cars of a code had been shipped to a United States, 18.5 percent some-more than in a prior year. Within a space of 5 years, Audi of America has so increasing a 4 rings’ patron bottom in a United States by roughly 50 percent (2007 deliveries: 93,506 cars). 2012 saw generally a models in a prestigious full-size category give Audi a serve boost in a U.S. market: Combined sales of a A6, a A7 Sportback, a Q7 and a flagship indication A8 were adult 39 percent. Sales of a A6 Sedan alone, a new era of that was accessible during U.S. dealers for a initial full year in 2012, climbed to 18,998 units, a arise of 73.7 percent on a prior-year total. Audi’s sales opening in a dual other countries of a North American shred was further considerable in a past year: In Canada sales were adult 18.6 percent during 20,000 automobiles, and in Mexico adult 17.7 percent during 9,482.

In China Audi remained a transparent premium-segment personality during a tighten of 2012. With 405,838 deliveries in 2012 a Ingolstadt-based manufacturer pennyless by a separator of 400,000 cars for a initial time ever – carrying crossed a threshold of 300,000 units usually one year earlier. Main drivers behind a 29.6 percent expansion rate were a Changchun-built models: Despite a indication changeover in March, for a initial time ever Audi sole over 130,000 of a long-wheelbase chronicle of a A6 Sedan in China within a space of a year (132,872 deliveries). The A6 L so stays a top-seller in a brand’s Chinese indication operation and a many renouned reward vehicle in that market. 93,030 of Audi’s Chinese business opted for a Q5 final year, a poignant boost of 63.8 percent on 2011. Worldwide, too, a opening SUV was again a unchallenged personality in a shred in 2012 with around 206,000 units delivered.

A vast series of rising expansion markets further became increasingly critical for Audi in 2012 interjection to their high expansion rates: These embody for instance South Korea (+46.0% to 15,100 cars), South Africa (+15.5% to 16,771 cars) and India, where a brand’s sales gained 63.4 percent to 9,003 units. The company’s sales in Turkey, too, put on a emanate of 17.7 percent to 14,487 units, creation it one of over 50 markets where Audi determined a new sales record final year.

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