AUDI AG continued to grow in September: With around 170,900 cars, the company increased its deliveries worldwide by 6.8 percent. Sales in the Americas rose by 11.9 percent, while the brand’s business in Europe increased by 8.8 percent. Thanks also to the strong start of the new Audi Q7, the four rings saw its best-ever September sales in company history in Europe with almost 80,000 units. Since the start of the year, the global sales of the Ingolstadt-based company have increased by 3.8 percent across all models to around 1,347,950 units.
“In light of the difficult market situation in important regions, we view our sales performance in the third quarter positively. Our growth in Europe demonstrates that new models are generating additional volume,” says Luca de Meo, Member of the Board of Management for Sales and Marketing at AUDI AG. In September alone, Audi managed to increase combined deliveries of the new Audi Q7 and the new Audi TT by around 4,900 units compared with the same month last year. By the middle of next year, the company intends to launch another 15 new or updated models in the global markets. “That will further boost our sales.”
In addition to the Audi Q7, whose sales more than doubled (+171.0%) in Europe in September, the A7 and A8 full-size models also performed positively. Across all European markets they accounted for combined growth of 14.1 percent. Audi achieved the highest absolute market growth in the region in the United Kingdom: In the traditionally strong sales month of September, deliveries increased by 9.7 percent to 28,778 units. As such, Audi posted its 33rd record-breaking month in a row in the United Kingdom, selling even more cars than in the German market (+0% to 21,710 units). Since the start of the year, demand in the United Kingdom for the models from the Ingolstadt-based carmaker has increased by 5.3 percent to 133,570 units.
In Italy (+37% to 5,018 units), France (+13.1% to 4,871 units) and Spain (+30.2% to 3,224 units), the company increased its sales by a clear double-digit margin in the past month. During the first nine months, Audi delivered around 612,650 cars to customers in Europe – an increase of 3.8 percent. Strong demand for the Q7 also had an impact on Audi sales in Russia. Here, the carmaker managed to increase its deliveries again for the first time this year, with sales up 2 percent to 2,607 units.
The markets also performed positively in the Asia-Pacific region in September: In Australia (+25.6% to 2,048 units) and South Korea (+27.3% to 2,993 cars) Audi recorded high double-digit growth. In China, the sales figures of the four rings increased by 2.9 percent to 53,095 cars delivered. In the first nine months of the year, deliveries totaled 414,411 units, slightly down on the figure from the same period last year (-0.3%).
In the Americas, the company managed to build on the success of the previous months, achieving an increase of 11.9 percent with around 23,200 cars sold. Business in Brazil (+23.4% to 1,501 units) and the United States (+16.2% to 17,340 cars) in particular was very pleasing. The bestseller of Audi of America, the Audi Q5, outperformed its deliveries from the prior-year month by more than 58.9 percent (to 5,149 units). In the year to date, Audi has sold 12.5 percent more cars in the United States than in the same period of 2014, delivering 147,403 units.