Audi sets new sales record: 1.871 million deliveries in 2016

Posted on 09. Jan, 2017 by in Audi Canada

“2016 valid to be even some-more severe for Audi than expected, with clever headwinds in many pivotal markets. We managed to denote a clever strength of a business with offset expansion around a globe,” says Dietmar Voggenreiter, Board Member for Sales and Marketing during AUDI AG. “The glorious feedback for a latest automobiles shows that a indication and record beginning is profitable off. This year we will serve expostulate brazen a extensive renovation of a Audi portfolio and constantly hurl out new models in a markets.”

The new Audi A4 was also launched in a abroad markets in 2016; a tellurian sales stretched year-on-year by 7.6 percent to around 337,550 units. In Europe, where a indication was already accessible via a full year, a A4 took a series one symbol in a reward segment, adult 25.7 percent to around 164,600 units sold. The refurbish of Audi’s mid-size category is set to continue this year in general markets with a new A5 Coupé, following on from a European marketplace introduction during a finish of 2016. Moreover, 2017 will see a tellurian launch of a new A5 Sportback, with a indication also going on sale in a United States for a really initial time.

The second era of a full-size Q7 SUV finished a tellurian marketplace introduction in 2016, with sales adult 43.6 percent to around 102,200 customers. As such, a Q7 doubled a normal annual sales of a predecessor, achieving some-more than 100,000 deliveries per year for a initial time ever. The new Q2 extends a renouned SUV family from a 4 rings to a compress city format. Its European premiere in late 2016 generated high direct during Audi dealerships; some-more markets will follow in 2017. With a new Q5, a era changeover for Audi’s top-selling SUV is also set to trigger this year.  

The renamed Audi Sport GmbH supposing another expansion engine for Audi in 2016. As a flagship model, a new R8 accelerated by 31.8 percent to about 2,890 sports cars sold. The whole R and RS family exceeded a 20,000 section symbol for a initial time with clever gains of 18 percent to around 20,200 automobiles.

Worldwide, Audi acquired a many new business in 2016 in Europe, quite with a new A4. Despite countless domestic and mercantile uncertainties in a region, Audi sales grew by 7.6 percent to around 860,600 automobiles. Compared with 762,949 deliveries in 2014, a code extended annual sales on a home continent by usually underneath 100,000 units within dual years. Most recently, Audi achieved record-breaking sum opposite a house in a 4 largest European markets: In Germany (+8.6% to 293,307 cars), a United Kingdom (+6.4% to 177,565 cars), France (+8.5% to 65,362 cars) and Italy (+15.5% to 62,430 cars), some-more business than ever before opted for a 4 rings in 2016. Up 16.4 percent to 51,879 units sold, Spain achieved a tip expansion of all Audi’s tellurian tip markets. By contrast, a ongoing marketplace downturn in Russia had a disastrous impact as internal Audi sales fell for a third year, with 20,706 deliveries and a dump of 19.3 percent.  

In a United States,Audi once again outperformed a clearly decelerating altogether market, as it had finished in prior years. Audi was a usually vital reward manufacturer to post estimable expansion in 2016: adult 4 percent to 210,213 units. The Q7 supposing clever movement for Audi of America: following a U.S. launch of a new era in a spring, 2016 sales of a indication increasing in a largest marketplace by 60.9 percent to 30,563 SUVs. Across all Q models, SUV sales soared by 18.9 percent to 100,161 units. Audi Canada (+14.2% to 30,544 cars) also capitalized on a SUV trend, relocating adult into a 10 largest markets of a 4 rings for a initial time. Volatile conditions in several South American markets valid most some-more formidable – sales in Brazil fell by 29.9 percent to 12,011 automobiles, following a clever expansion for Audi seen in 2015.       

In China, Audi increasing a sales on a really high turn by another 3.6 percent to 591,554 deliveries. With this new all-time high, a association continues to say a transparent lead in a Chinese reward market. In 2016, a 4 rings saw direct swell in a reward compress shred in particular: adult 29.7 percent to 89,213 Audi A3 models and 89,779 Q3 models, 27.6 percent some-more than in 2015. Today, Audi is conquering generally immature business with these models, after behind in 2013 a association pioneered internal prolongation in this then-nascent shred of a Chinese reward market. In a past year too, Audi laid critical foundations in China for a ongoing success in a market: 2016 saw a launch of successors or redesigned versions of models that together comment for over half of Audi’s sum sales in China. The new long-wheelbase A4 L went on sale in dealerships in a fall. At a finish of a year, a locally constructed A6 L e-tron plug-in hybrid set an critical miracle in a foundation of a brand’s Chinese indication range. This year, a Q7 e-tron* is set to follow as an import model.    

Sales for
AUDI AG

In Dec

In a full year

2016

2015

Change from 2015

2016

2015

Change from 2015

World

157,450

158,429

-0.6%

1,871,350

1,803,246

+3.8%

Europe

65,500

57,644

+13.7%

860,600

799,940

+7.6%

– Germany

17,654

17,087

+3.3%

293,307

270,063

+8.6%

– UK

11,219

9,003

+24.6%

177,565

166,817

+6.4%

– France

5,386

5,355

+0.6%

65,362

60,216

+8.5%

– Italy

5,074

3,575

+41.9%

62,430

54,054

+15.5%

– Spain

3,804

2,886

+31.8%

51,879

44,587

+16.4%

USA

23,195

20,399

+13.7%

210,213

202,202

+4.0%

Mexico

1,700

1,516

+12.1%

15,330

14,147

+8.4%

Brazil

554

1,309

-57.7%

12,011

17,130

-29.9%

China
(incl. Hong Kong)

51,514

60,197

-14.4%

591,554

570,889

+3.6%

Fuel expenditure of a models named above:

Audi Q7 3.0 TDI e-tron quattro:
Combined fuel expenditure in l/100 km: 1.9 – 1.8**
Combined electrical expenditure in kWh/100 km: 19.0 – 18.1**
Combined CO2 emissions in g/km: 50 – 48**

** Figures count on a tire/wheel sets used.

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