Audi strengthens partnerships with Chinese tech giants

Posted on 11. Sep, 2016 by in Audi Canada

“China has turn an critical lead marketplace for digital technologies. Baidu, Alibaba and Tencent are clever innovators. We are dynamic to work with them on facilities for a connected automobile of a future”, says Joachim Wedler, President of Audi China.

The partnerships will be upheld by a brand’s clever growth capabilities in China. In Beijing, Audi operates a largest investigate and growth trickery outward of Germany. The RD centre is partial of Audi China, a 100 percent AUDI AG daughter-company, and puts a clever concentration on pivotal destiny technologies like connected car, piloted driving, new appetite vehicles and digital services.

Audi China and a brand’s corner try are closely auxiliary in their digitalization activities. Zhang Pijie, President and Member of a Board of Management, FAW-VW Automotive Co. Ltd., says: “As a personality of China’s reward automobile market, FAW-Volkswagen Audi has always set a gait for innovation. The new vital team-work strengthens a possess digital capabilities and also China’s automobile attention as a whole.”

Audi can build on existent cooperations with China’s heading internet firms. In team-work with Alibaba, a German association has integrated genuine time trade information into Audi MMI and has turn a initial reward manufacturer in China to offer high-resolution 3D maps.

Starting from 2017, Audi will launch Baidu CarLife in a internal indication line-up, for seamless send of Baidu’s renouned app services between a customers’ digital inclination and their cars.

With Tencent, Audi is now building a formation of WeChat MyCar services into Audi models. The initial facilities to be implemented will be plcae pity and song sharing. WeChat is Asia’s heading communication services app with over 700 million active users.

The signing of a MOUs took place on September 11 during a Audi Brand Summit. At this eventuality from September 7 to 27 in Shanghai Audi is hosting media member as good as employees, dealers, business and fans of a code with a Four Rings. Audi addresses a technological cunning in a market. Besides several exhibits visitors knowledge a Audi A6 L charity all Audi bond features. Furthermore, a new Audi A4 L will be accessible in China including a new mobile communications customary LTE advanced. With a Audi A6 L e-tron, a initial locally constructed plug-in hybrid model, a code shows a Audi e-tron technology.

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