“Reaching this important milestone proves once again how successful our sustainable growth strategy is working in the USA,” says Dietmar Voggenreiter, Member of the Board of Management for Sales and Marketing at AUDI AG. “Together with our dealer partners, we have consistently focused on price stability and made tremendous investments in our brand over the last years.” Since 2008, dealers alone have invested over one billion US dollars in their brand presentation, and they are planning further investments on the same order of magnitude from now until 2020.
In 2015, Audi reached climbing US sales for the sixth consecutive year. At the end of the year, the brand had the strongest sales month in its history with a 6 percent gain to 20,399 customer deliveries. Over the year as a whole, it was the SUV models in particular that brought customers to Audi dealers, with the Q5 as top seller (+22.6% to 52,006 cars). In addition, the A3 Sedan (+52.4% to 32,119 cars) established itself as the best-selling compact sedan in the US premium market.
“Each year the Audi brand gains a bigger share of the premium market in the US,” says Scott Keogh, President of Audi of America. “We are confident that the new product offensive in 2016 will lead to even greater success.” This year, along with the A3 e-tron as the brand’s first plug-in hybrid, the new Q7 and new A4 will launch at US dealers. The United States is the largest global sales market for the Q7. The A4 is one of the three best-selling models in the product line-up of Audi of America.
Note: Global sales figures of the Audi brand will be announced on Friday, January 8, 2016, at 11 a.m.