Audi’s prolongation wins creation prize

Posted on 19. Nov, 2014 by in Audi Canada

“This endowment is a good honor. It creates transparent how critical it is to benefit impulse also from other industries, to brand intensity innovations for one’s possess operative sourroundings and to send them to Audi’s prolongation world. In this way, we are enlivening a employee’s creativity and strengthening a company’s innovative skills,” settled Dr. Hubert Waltl, Board of Management Member for Production during AUDI AG.

How open are companies for new ideas? How evenly and with that goals do they pursue innovations? Are they receptive to influences from other industries? The Dr. Manfred Bischoff Institute for Innovation Management seeks answers to such questions with a annual creation study. This year, a concentration was on a areas of “Open Innovation,” “Innovations as a Business Model” and “Cross‑Industry Innovation.” Audi’s production was a leader in a “Cross‑Industry Innovation” category, competing opposite 200 companies in Germany, Austria and Switzerland.

The jury – including Prof. Ellen Enkel, Head of a Dr. Manfred Bischoff Institute for Innovation Management, and final year’s esteem winners, J.W. Ostendorf GmbH  Co. KG, Henkel KgaA and Cewe Color Stiftung  Co. KGaA – praised Audi’s production for a interdisciplinary work on creation management. They famous that Audi has been enlivening cross‑industry team-work for many years and frequently promotes a unsentimental doing of such projects.

The pushing force behind this is a Innovation Management dialect of Audi’s production, that controls a so‑called Production Predevelopment and Innovation Team – shortened as P‑VIT. This is where member of a prolongation areas and Audi plants trigger new projects and are obliged for their doing with a tighten tie to array production. In new years, they have worked with companies in several industries on both vital and technological topics ensuing in unsentimental implementation. A good instance is a team-work between Audi’s production and Wittenstein, a manufacturer of expostulate systems and transmissions. This resulted from a “Audi Production Award 2011” – an creation foe that was orderly underneath a sign of “resource potency in production.”

Wittenstein AG came adult with an innovative and convincing expostulate judgment for welding guns with glorious prospects of realization. Meanwhile, a dual companies have together carried out a technical doing of a design. In a context of a record growth process, a new high‑speed welding gun is now being serve grown so that routine times for opening, shutting and retaining can be significantly softened compared with required welding guns. The idea is to use a new apparatus in Audi’s  prolongation processes.

The Dr. Manfred Bischoff Institute for Innovation Management has presented a “Best Open Innovator Award” any year given 2010. In further to Audi’s production, a esteem has been awarded this year also to Dow Chemical AG as “Best Open Innovator” and to BMW AG as “Best Business Model Innovator.” SAP AG is once again a leader in a “Best Innovator” category.

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