Avenir Sub-Brand to Represent Highest Expression of Buick Luxury

Posted on 17. Oct, 2016 by in GM Canada


Avenir Sub-Brand to Represent Highest Expression of Buick Luxury

Concept car-inspired models will join tellurian portfolio in 2018 indication year

2016-09-30

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DETROIT (Friday, Sep 30, 2016) – Across continents, a flourishing set of new business are finding astonishing and receptive oppulance practice from Buick. Soon, those business will be introduced to a new Avenir sub-brand designed to grow with a needs of destiny oppulance buyers.

The Avenir sub-brand is desirous by Buick’s elaborating patron base. The code has grown fast with womanlike buyers awaiting a high-end knowledge and reward quality.

This year, an rare series of new tellurian products such as a Envision compress SUV, 2017 LaCrosse sedan, and 2017 Encore tiny SUV offer an towering oppulance knowledge that’s enlivening new automobile buyers to reassess what they know about Buick.

“Through a initial half of 2016, Buick has been a industry’s fastest-growing vital general brand, and Avenir is pivotal to destiny expansion and delivering on a high expectations of new business entrance to a showrooms,” pronounced Duncan Aldred, clamp boss of Global Buick Sales, Service and Marketing. “Avenir will be Buick’s signature. The top countenance of a oppulance practice we’re delivering now and in a future.”

Avenir vehicles will supplement graphic touches to Buick’s timeless, sculpted designs, including a three-dimensional filigree grille, large-diameter wheels, and singular trim finishes. Inside, Avenir models will raise a brand’s quiet, mouth-watering sourroundings with singular chair details, complicated trim materials and Avenir book identification.

The name “Avenir,” French for “future,” is taken from a award-winning judgment sedan from 2015. That judgment and this year’s Avista coupe judgment — from that a new sub-brand borrows a grille settlement — have served as guideposts for designers sketching and displaying Buick’s future.

“Stretching a Buick brand’s general interest and intensity has been a vital concentration of scrutiny in a pattern studios,” pronounced Helen Emsley, executive executive of Buick Global Design. “Concept cars widen a bounds of what is probable and each new Buick is benefitting from this prophesy work. As a Avenir judgment voiced a status prophesy for a portfolio, a further of an Avenir sub-brand illustrates an critical square of destiny direction.”

Additional Avenir sum and product specifics will be announced later.

About Buick in Canada

Buick is an general complicated oppulance code charity vehicles with sculpted designs, lush interiors and courteous personal technologies, along with responsive-yet-efficient performance. Buick is attracting new business with a portfolio of award-winning oppulance models in North America and China. Learn some-more about Buick cars and crossovers during www.buick.ca, on Twitter @BuickCanada or during www.facebook.com/BuickCanada.

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