Back to its roots: New location of BMW Group Classic comes fully on stream.

Munich. BMW Group Classic has completed the move to
its new headquarters located on a historic site. The company archive
and the vehicle collection, the workshop and the customer centre
together with the parts service for classic automobiles and
motorcycles are now located together in an ensemble of buildings in
the district of Milbertshofen in Munich. This situates the history of
the BMW Group in a new home during the centenary year of the company
and at the same time roots it in its historic location. The site at
Moosacher Straße 66 measuring around 13,000 square metres includes one
of the first production buildings of what was at that time still a
fledgling company. It was preserved during the restoration work, as
was the heritage gatehouse, which is today a listed building, and now
forms the entrance to the history of the BMW Group.

“Now we have everything under one roof and this provides us with the
ideal conditions for maintaining our historic heritage,” commented
Ulrich Knieps, Head of BMW Group Classic. “We have already been able
to manage the first major events like the Concorso d’Eleganza Villa
d’Este, the Mille Miglia and the Festival of Speed from our new site.
And the event venue has already proved its worth, for example at the
press conference to celebrate 100 years of existence of the company.”

The new location for BMW Group Classic also provides a touchpoint for
owners and fans of classic vehicles of the brands BMW, MINI und
Rolls-Royce with information and services relating to the preservation
and care of their automobiles and motorcycles. Vehicles and numerous
other exhibits from the comprehensive collection of BMW Group Classic
are presented in the historic production hall. The facilities and
event spaces created there can also be booked for events. Guided tours
are offered to give participants an overview of the new venue and
provide information about the history of the company. Café “Mo 66” is
open to visitors and gives them a vantage point looking directly into
the glass vehicle workshop of the BMW Group Classic Centre.

At its new location, BMW Group Classic has significantly expanded
opportunities for staging activities relating to the history of the
company and its three brands BMW, MINI and Rolls-Royce. Questions
about the history of the company, brands and products are answered in
the BMW Group Archives. The teams responsible for communication with
the media and for marketing now also carry out their work in the new
centre alongside the specialists involved in organising events and
exhibitions. The staff of the BMW Group Classic Centre have a long
track record of experience, expertise and passion. They work on the
preservation and restoration of historic automobiles and motorcycles,
and offer support for purchasing or selling a classic vehicle. The
offering of BMW Group Classic also includes the loan of classic
vehicles and the parts shop. The range of parts offered comprises more
than 55 000 items and it is continuously growing. Owners of
collectables on four wheels and two will benefit from this supply of
original spare parts.