Batman Comic Books Inspire Tricked Out Kia Optima Making World Debut in New York’s Time Warner Center this Week

Posted on 10. Oct, 2012 by in Kia Canada


Legendary Artist Jim Lee and RIDES Magazine Help Bring The Dark Knight’s Personality and Pursuit of Justice From Comic Book Pages to Kia’s Flagship Sedan

  • Batman-themed Optima is a initial of 8 customized Kia vehicles representing characters from a Justice League to advantage DC Entertainment’s “We Can Be Heroes” giving campaign
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    NEW YORK, Oct 10, 2012 – Kia Motors America (KMA) has teamed adult with DC Entertainment and RIDES repository to emanate a brooding, Batman-inspired Optima that goes on arrangement this week during a Time Warner Center and signals a commencement of a 10-month partnership formed on a iconic characters that make adult a Justice League. Influenced by a dexterity of comic book icon, Jim Lee, a Kia super favourite vehicles will turn a force for good in a universe by lifting recognition of DC Entertainment’s “We Can Be Heroes” giving campaign, a service bid to quarrel craving in a Horn of Africa ( Fitting for a caped crusader’s dim and puzzling personality, Kia’s range-topping Optima SX Limited wraps cutting-edge record and reward amenities in a sleek, assertive pattern customized with several singular Batman elements.

    Kia Motors America and DC Entertainment join army to lift recognition for a WE CAN BE HEROES giving debate with a phenomenon a one-of-a-kind Batman-inspired Optima during a Time Warner Center in New York on Wednesday.

    “Batman is one of a many renouned Super Heroes of all-time, and showcasing in a fun and artistic approach Kia’s top-of-the-line Optima SX Limited as a Batman-themed tradition float underscores this car’s manly multiple of reward facilities and turbocharged performance,” pronounced Michael Sprague, executive clamp president, selling and communications, KMA. “The Optima is a best-selling automobile and has played a poignant purpose in Kia apropos one of a fastest-growing automotive brands in a U.S. over a final 5 years1, and it is a ideal height to deliver a partnership with DC Entertainment and a Justice League to advantage a ‘We Can Be Heroes’ campaign.”

    Working together, Kia, DC Entertainment and RIDES repository designed and built a Batman-themed Optima, transforming a extraneous with a matte- and piano-black paint scheme, a dramatically lowered coilover cessation and robust belligerent effects kit, outrageous Ksport opening brakes for impassioned interlude power, custom-designed 20-inch black wheels and a opening empty system. Other extraneous modifications embody a tradition front grille made like a batwing that took over 40 hours to create, yellow LED lighting accents via a automobile and a iconic bat vigilance etched into a HID headlights.

    Moving underneath a cape, a Optima’s seating surfaces are costumed in tradition black leather and suede with confidant yellow accent stitching. Gotham City’s streets are full of villains and a Batman-themed Optima is prepared for movement during a moment’s notice with a Bat fit and cover mounted in a case and application throwing stars commissioned in a core console.

    As Kia’s sales have grown, so has a company’s purpose as a obliged corporate citizen, and a Batman-themed Optima furthers those efforts with dual video screens in a front-seat headrests that will lift recognition about a misfortune craving predicament in 60 years by featuring a tradition “We Can Be Heroes” video that demonstrates how one tiny act can make anyone a hero.

    About a Optima Limited
    Starting during only $35,2752, a Optima Limited, that is built during Kia’s U.S. production plant in West Point, Georgia, is formed on a entirely installed turbocharged Optima SX and is offering in Ebony Black, Snow White Pearl and Titanium Metallic extraneous colors. The Optima Limited facilities many sum that are especially found on oppulance vehicles, including LED daytime using lights and chrome-accented back spoiler, reduce doorway sills, timber interior trim and electronic parking brake. Standout red stop calipers can be seen by a Optima Limited’s singly designed chrome 18-inch wheels while a 2.0-liter turbocharged gasoline approach injected engine delivers 274 horsepower and achieves adult to 22/34 mpg3 (city/hwy).

    About DC Entertainment
    DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is a artistic multiplication charged with strategically integrating a calm opposite Warner Bros. Entertainment and Time Warner. DC Entertainment works in unison with many pivotal Warner Bros. groups to unleash a stories and characters opposite all media, including though not singular to film, television, consumer products, home party and interactive games. Publishing thousands of comic books, striking novels and magazines any year, DC Entertainment is a largest English-language publisher of comics in a world. In Jan 2012, DC Entertainment, in partnership with Warner Bros. and Time Warner divisions, launched We Can Be Heroes a giving debate featuring a iconic Justice League super heroesto lift recognition and supports to quarrel a craving predicament in a Horn of Africa.

    About Kia Motors America
    Kia Motors America is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 755 dealers via a United States and serves as a “Official Automotive Partner” of a NBA and LPGA. In 2011, KMA accessible a best-ever annual sales sum and became one of a fastest flourishing automobile companies1 in a U.S. Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, modernized reserve facilities and new technologies.

    Information about Kia Motors America and a full automobile choice is accessible during a website For media information, including photography, revisit

    1 Based on 5-year accumulative expansion between 12-month sell sales for durations finale Sep 2007 and Sep 2012 of all U.S. automotive brands.
    2 MSRP includes $775 end and doing fee, though not title, taxes, license, options and play charges. Actual prices set by play and might vary.
    3 EPA fuel economy estimates 22 mpg/city and 34 mpg/hwy for 2013 Optima SX. Actual mileage will vary.

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