Bernd Hoffmann was born in Versmold, Germany, on July 16, 1963.
After completing his Business Engineering degree at the TU Darmstadt university, Hoffmann started his career in the Volkswagen AG Marketing and Sales department in 1990.
In 1993, he moved to AUDI AG and took on various managerial roles, including in the area of dealership network development and retail marketing. At Autogerma S.p.A., the Italian national subsidiary of the Volkswagen Group, today known as Volkswagen Group Italia, Hoffmann was responsible for the marketing activities of the Audi brand from 1999 to 2001 before working as head of global sales and marketing of Automobili Lamborghini S.p.A. for four years.
On his return to Ingolstadt, Bernd Hoffmann took on responsibility for global dealership network development from 2004 onwards, followed by responsibility for the international sales strategy for AUDI AG. From 2008 to 2015, Hoffmann ran the Audi After Sales business as Executive Director Service/Genuine Parts. In 2015, he was appointed Managing Director of Volkswagen Group Taiwan with overall responsibility for the Volkswagen Group brands business within the market.
Since February 1, 2017, Bernd Hoffmann has been Head of Sales Strategy / Retail Business Development for AUDI AG in Ingolstadt.