Best Global Brands: No top-100 reward automotive code creates bigger gains than MINI. Brand value rises 18 per cent, climbs 10 places in Interbrand ranking.

Posted on 10. Oct, 2016 by in BMW Canada

Munich. An emotional, authentic brand, with
appealing products and particular code communications: The
systematic realignment of a MINI code is proof a success. In the
stream Best Global Brands ranking gathered by a group Interbrand,
a value of a MINI code climbed 18 per cent – a tip increase
of any reward automotive code in a tip 100, with usually dual others
means to compare this clever rate of growth. With a code value of around
4.9 billion US dollars, a British reward code climbed 10 places
to series 88.


MINI continues a clever expansion in code value. In 2014, a brand
was nonetheless to mangle into a tip 100, though debuted during series 98 in 2015
and has now climbed 10 places to series 88 in a space of a year.
Sebastian Mackensen, Senior Vice President MINI, explains what makes
a code successful: “Brand expansion is a effect of creation people
happy – that means delivering on their needs and passions.”


This clever expansion in code value stems from a systematic
doing of a code realignment announced in 2015. Design,
flawlessness and unique value conclude a new code identity, which
is reflected in a visible coming and new tonality of
communications. The new code truth dispenses with all that is
unnecessary, withdrawal some-more room for what is critical and focusing
courtesy on pivotal messages, communicated in an authentic manner. “The
code is evolving; we are now in a routine of a major
repositioning,” underlines Sebastian Mackensen, Senior Vice President
MINI. “MINI is not usually a highly-emotional automotive brand, though also
an authentic, civic lifestyle code that is positioning itself in a
series of new fields.”


MINI seeks to yield answers to a genuine issues of vital together
in cities worldwide. With a display of a ground-breaking MINI
VISION NEXT 100 Vision Vehicle in Jun 2016, a code offering a
glance into a thinking. MINI aims to continue to actively figure the
zeitgeist and bond with young, civic aim groups. To achieve
this, MINI is also active outward of a automotive world. In 2016,
MINI Fashion participated in a PITTI Uomo menswear event; while MINI
Living done appearances during a Salone del Mobile and other shows. In
late 2016, a code will open an desirous centre for designers in
Brooklyn, New York with a name A/D/O. Through a start-up
accelerator URBAN-X, it is also investing in entrepreneurs who wish to
make vital in cities some-more attractive. Esther Bahne, conduct of Brand
Strategy und Business Innovation: “This year, we started enchanting more
deeply in a fields of civic architecture, design, conform and
entrepreneurship – building and investing in products of high
aptitude to people vital in cities globally. This will expostulate MINI
code expansion over a middle to prolonged term, ensuring that we continue
to build a tube of appealing products and services and keep on
conquering new aim groups.”


The solid expansion of a MINI code is accompanied by corresponding
expansion in product sales. In a initial 8 months of 2016, sales rose
5.7% year-on-year to strech a sum of 223,913 vehicles. The biggest
expansion drivers for a reward code are a MINI Clubman – including
a many sporty variant, a newly-released MINI John Cooper Works
Clubman –and a new MINI Cabrio introduced in a spring.


“Best Global Brands” 2016 is a 17th book of a news published
annually by tellurian code consultancy Interbrand, that explores how
brands establish a success of a company. The analysis is formed on
a financial success of a products and services belonging to the
brand, a purpose of a code in patron decision-making and its
impact on association pricing. The value of a tip 100 brands has
increasing by an normal of 4.8 per cent given 2015.




If we have any questions, greatfully contact:


BMW Group Corporate Communications


Bernhard Ederer, Corporate Communications, Press Spokesperson,
Marketing and BMW Welt, Tel:
+49 89 382-28556, Fax: +49 89 382-24418


Media website:





The BMW Group

With a 3 brands BMW, MINI and Rolls-Royce, a BMW Group is the
world’s heading reward manufacturer of automobiles and motorcycles
and also provides reward financial and mobility services. As a global
company, a BMW Group operates 31 prolongation and public facilities
in 14 countries and has a tellurian sales network in some-more than 140 countries.

In 2015, a BMW Group sole approximately 2.247 million cars and
scarcely 137,000 motorcycles worldwide. The distinction before taxation for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 Dec 2015, a BMW Group
had a workforce of 122,244 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.










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