BMW and SALEWA continue their team-work in a suggestion of electric mobility. Ongoing partnership for an forlorn alpine and outside sports experience.

Posted on 04. Apr, 2016 by in BMW Canada

Munich. The car manufacturer BMW and the
towering sports dilettante SALEWA will continue to combine and
pool their imagination also for a summer deteriorate 2016 – sustainable
mobility and a ideal outside experience. The mild partnership
has already existed given 2014 and offers a ideal multiple of
innovative technology, sporty pushing dynamics and a mindfulness for
towering sports. New to a team-work is a BMW 225xe iPerformance
Active Tourer, that combines tolerable electric mobility with a
high turn of functionality and dynamics. 

The new SALEWA debate “get vertical” aims to enthuse and invite
like-minded alpinists to leave their possess “comfort zones” and join
army in rising to alpine challenges. The foe entitled “Base
Camp Experiences” starts on 01 Apr 2016 during
and will make an implausible knowledge possible. 

“Together, we wish to emanate memorable moments for outdoor
enthusiasts, since these are romantic practice that characterise
a code in a eyes of business and describe it singly distinctive,”
emphasises Jörg Reimann, conduct of International Brand Experience.
“Thanks to a inexhaustible volume of space they offer, a vehicles from
a BMW 2 Series operation – a BMW 2 Series Active Tourer, a BMW 2
Series Gran Tourer and a new BMW 2 Series Active Tourer as plug-in
hybrid – are excellently matched to an outdoor-oriented aim group
that is also addressed by SALEWA.” 

The BMW 225xe iPerformance Active Tourer featuring a plug-in hybrid
expostulate complement combines BMW EfficientDynamics with comfort, pushing fun
and electric four-wheel expostulate technology, a high grade of variability
and expanse in one singular compress vehicle. It provides for
locally emission-free pushing though forgoing standard BMW driving
pleasure, mixing an electric pushing knowledge and a prolonged range
with functionality and bland suitability. As a result, a BMW
225xe iPerformance Active Tourer is a ideal messenger for a
durability knowledge in a giveaway inlet of a Alps. Moreover,
environmental shortcoming is also apropos increasingly important
for towering sports. 

Those holding partial in a foe can contention an focus for an
alpine adventure, a supposed “Base Camp Experiences” in a Alpine
segment by 30 Apr 2016. Furthermore, all purebred participants have
a possibility of winning an additional esteem – a three-day driving
knowledge in a indication of a BMW 2 Series in a Zillertal Alps in
Austria, including overnight stay in a four-star hotel. 

The “Base Camp Experiences” take a leader to San Martino di
Castrozza, St.Moritz / Pontresina, Val d’Isère and to a Ötztal
Valley. San Martino di Castrozza is a partner of SALEWA. The other
destinations have been partners of BMW within a horizon of the
“BMW Mountains” beginning for some years now and offer optimal
preconditions for a “get vertical” outside adventure. BMW fosters
long-lasting partnerships with reward alpine destinations in sequence to
rise several journey formats for customers. Many successful
projects have already been implemented such as a BMW xDrive Cup,
exam drives in stream BMW models and free-ride experiences. During
a arriving “get vertical” campaign, BMW will also emanate that
special pushing knowledge on a towering passes heading to a base
stay with a BMW 225xe iPerformance Active Tourer or a BMW 2 Series
Gran Tourer. 

Individual mobility is a essential cause for fascinating outdoor
experiences, as is a scold equipment. The BMW 2 Series Active
Tourer offers not usually a inexhaustible volume of storage space for sports
equipment, though also combines a energetic pattern with a high turn of
functionality and variability. Innovative facilities from BMW
ConnectedDrive such as a Concierge Service or Real Time Traffic
Information and a plural possibilities of individualization render
it a ideal messenger on a approach to a towering sports adventure.
Moreover, a BMW 2 Series Gran Tourer convinces with a generous
volume of space as good as coherence and flexibility. Depending on
a apparatus level, it offers adult to 7 seats and copiousness of storage
space for all a wire group needs to take on a mountaineering trip. 

Alpine and car enthusiasts from all over a universe might take
part. The website is accessible in 5 languages (German, English,
French, Italian and Spanish).



If we have any questions, greatfully contact:

BMW Group Corporate Communications


Bernhard Ederer, Corporate Communications, Press Spokesperson
Marketing and BMW Welt,
Tel: +49 89 382-28556, Fax: +49 89 382-24418


Media website:





The BMW Group

With a 3 brands BMW, MINI and Rolls-Royce, a BMW Group is the
world’s heading reward manufacturer of automobiles and motorcycles
and also provides reward financial and mobility services. As a global
company, a BMW Group operates 30 prolongation and public facilities
in 14 countries and has a tellurian sales network in some-more than 140 countries.

In 2015, a BMW Group sole approximately 2.247 million cars and
scarcely 137,000 motorcycles worldwide. The distinction before taxation for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 Dec 2015, a BMW Group
had a workforce of 122,244 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.








For 80 years now, SALEWA has stood for knowledge in a margin of
straight and high alpine expeditions. The towering sports specialist
aims to enthuse people all over a universe to live a alpine
adventure, providing desirous mountaineers with suitable equipment
for their alpine activities. For a growth of innovative and
organic peculiarity products, a multi-specialist relies on its
network of alpine institutes, active mountaineers, specialised
partners and veteran towering beam associations. Established in
Munich in 1935, a domicile of a management-run, family-owned
association now lies in a heart of a Dolomites, in Bolzano, South
Tyrol. With a 4 product lines Apparel, Footwear, Equipment and
Technical Hardware, a association is one of a world’s leading
suppliers of alpine sports equipment, contracting 550 people worldwide.

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