The new products unveiled at the 2017 Frankfurt show highlight the
status of BMW as a manufacturer of vehicles that transmit unrivalled
levels of emotional appeal with their inspirational design,
trailblazing innovations and the driving pleasure for which the brand
is renowned. BMW is also showcasing the latest technological
developments for the future of personal mobility, in which powertrain
electrification, comprehensive digitalisation and other advances in
the field of automated driving will play a particularly important role.
Hall 11 at the main entrance to the Frankfurt trade fair site has
been prepared for the shared BMW, MINI and BMW Motorrad stand, and
serves as a forum for current and future highlights of the product
range. This is where the new products and features from all the brands
will be presented under the slogan “This is tomorrow. Now. Die Zukunft
ist jetzt”. The exhibition space covers an area of over 10,500 square
metres and has a circuit running around it that is about 150 metres
long. This will give visitors to the Frankfurt Motor Show on 14 –
24 September 2017 the opportunity to experience the new models in
action too.
Both the BMW Concept 8 Series and the BMW 7 Series Edition 40 Jahre
are testimony to BMW’s expanded presence in the luxury segment. Other
facets of driving pleasure are demonstrated at the 2017 Frankfurt show
by the BMW Concept Z4, the new BMW 6 Series Gran Turismo and the new
BMW X3 respectively – including exhilarating open-air fun, elegance
and long-distance comfort, not to mention multi-faceted sportiness.
The know-how gleaned from competing in motor sport is a traditional
component of the BMW brand’s DNA, and it endows the new BMW M8 GTE
with ideal credentials for endurance racing. The new BMW M5,
meanwhile, transfers these high-performance genes from track to road
to stunning effect. The new edition of the BMW i3, which is making its
debut appearance at the 2017 Frankfurt Motor Show together with the
new and even sportier BMW i3s, illustrates just how closely the
company associates driving pleasure with sustainability.
BMW Motorrad is also placing the spotlight on the intensely emotional
and sustainable sides of mobility in Frankfurt. The exclusive
BMW HP4 RACE for track use and the BMW Motorrad Concept Link, boasting
an all-electric drive system and state-of-the-art connectivity
technology, are joined by numerous other pioneering ideas for urban
mobility in tomorrow’s world.