Munich/Beijing. BMW Connected seamlessly integrates
customers’ cars into their digital lives all over the world. And at
this year’s Beijing Auto Show the BMW Group in China is demonstrating
how BMW Connected has now been linked up to a Chinese ecosystem –
through integration into Tmall Genie, the first smart voice assistant
developed by Alibaba A.I. Labs. BMW customers in China who have a
Tmall Genie-compatible device at home will be able to start using this
new function from end of July. This makes BMW one of the first
carmakers to support Alibaba’s home voice assistant in China and
thereby allow vehicle functions to be operated and mobility agenda
appointments to be retrieved easily and comfortably from the user’s
home. BMW customers in Europe and the USA are already able to control
vehicle functions from the home with the help of Amazon Alexa or
Google Home.
Users will be able to monitor their BMW’s fuel level or even use
functions via Remote Services with the help of Tmall Genie. It will
also be possible to check appointments in the BMW Connected mobility
agenda or enquire about a planned route and when best to leave in
order to arrive on time. Users can activate the voice control
functionality by saying the wake word “Tmall Genie” followed by the
keyword “BMW”, and ask specific questions such as: “Tmall Genie, ask
BMW when I need to set off to arrive at my next appointment on time.”
Or: “Tmall Genie, ask BMW if my car doors are locked.”
“BMW Group customers in Europe and the USA already have the ability
to check their cars’ status and functions from the comfort of their
home via Alexa and Google Assistant,” says Dieter May, Senior Vice
President Digital Products and Services at the BMW Group. “And now
we’re extending our digital ecosystem into China as well with the
integration of BMW Connected into Alibaba’s Tmall Genie. This move
sees us incorporating another important customer touchpoint and, in so
doing, giving customers greater flexibility.”
Lijuan Chen, Head of Alibaba A.I. Labs, says: “It is our great
pleasure to partner with a distinguished brand like BMW to drive smart
mobility in China. By offering Tmall Genie’s AI solution for BMW, we
hope to provide personalized services for car drivers through our
smart voice assistant, making users’ mobility journeys more
intelligent and engaging.”
About BMW Connected in China.
BMW Connected was launched in China in December 2016 and is
currently used by nearly one million customers. The concept and the
digital services offered in China are tailored to customers’ needs and
global services are localised; BMW Connected has built up its mobility
ecosystem in China and developed a unique online marketplace: BMW
Connected China has a digital payment feature, accompanied by a
variety of third-party premium services including an airport premium
service, valet parking, fuel card recharging, payment of traffic
fines, etc. BMW aftersales and financial services are also fully integrated.
BMW Connected is constantly upgraded on both iOS and Android
platforms and continuously enhances the services available for
smartphones, the Apple Watch and Android smartwatches giving the
customers the power to control their car via different touchpoints.