BMW Group achieves sixth consecutive all-time sales high and remains world’s leading premium car company

 

Worldwide 2,367,603 vehicles delivered, up 5.3%

BMW, MINI and BMW Motorrad all achieve new sales records

BMW annual sales top 2 million for the first time, up 5.2%

MINI sales top 360,000 vehicles for first time, up 6.4%

Over 62,000 electrified vehicles sold in 2016

More than 1 million vehicles delivered in Europe

Over half a million vehicles sold in Mainland China

 

Detroit / Munich. The BMW Group achieved its best
ever sales in 2016, the sixth year in a row the company has set a new
sales record, maintaining its position as the world’s leading premium
car company with its three brands, BMW, MINI and Rolls-Royce. Having
recorded steady sales growth throughout the year, a total of 2,367,603
BMW Group vehicles were sold around the world in 2016, an increase of
5.3% compared with the previous year.

 

“As our model line-up has expanded, so have our sales, making 2016
our most successful year ever,” commented Dr Ian Robertson, Member of
the BMW AG Board of Management with responsibility for Sales and
Marketing BMW, speaking at the North America International Motor Show
in Detroit. “Despite headwinds in some markets, our policy of balanced
global sales has paid off, as we increased our worldwide sales month
by month,” he continued. “The sales development of our electrified
vehicles has been particularly positive, with more than 62,000
delivered in 2016. I am confident we can continue this momentum and
build on our course of profitable, sustainable growth into 2017,” he added.

 

In 2016, the BMW brand achieved a new full-year
sales record of more than two million vehicles. A total of 2,003,359
BMW brand vehicles were sold around the world, 5.2% more than in the
previous year. The worldwide trend towards increasing SUV sales was
reflected by the continuing success of the BMW X family, with one in
three BMWs sold being an X vehicle. A total of 644,992 BMW X models
was delivered in 2016, an increase of 22.3% compared with 2015. Other
notable growth drivers for the brand include the BMW 2 Series (196,183
/ +24.8%) and the brand’s flagship BMW 7 Series, which saw sales
increase by 69.2% to total 61,514. The new BMW 5 Series, which will be
launched in February, is expected to contribute significantly to sales
growth in 2017.

 

Full-year sales of BMW electrified vehicles topped 62,000 in 2016,
with the figures growing strongly through the year as more models were
added to the line-up. The BMW Group now offers a total of seven
electrified vehicles, the broadest range of any manufacturer. “The
addition of new models has clearly driven our sales of these
innovative vehicles and we were delighted to see the
100,000th electrified BMW hit the road in November 2016,”
commented Dr Ian Robertson. “2016 also underlined that
electro-mobility grows fastest in markets which actively support the
uptake of the technology by offering the right blend of both customer
incentives and public charging infrastructure,” he added. With the
addition of the BMW 5 Series and the MINI Countryman plug-in hybrids
in the coming months, the BMW Group will have nine electrified
vehicles in its portfolio and is targeting electrified sales of
100,000 units in 2017.

 

2016 was the first full year of MINI sales following
the brand’s realignment in 2015, and MINI recorded its best-ever sales
results with a total of 360,233 vehicles delivered to customers, an
increase of 6.4%. “These record results show that MINI is on the right
track, with our new Cabrio and Clubman models being the strongest
growth drivers,” said Peter Schwarzenbauer, BMW AG Board of Management
member responsible for MINI, BMW Motorrad and Rolls-Royce. “Now in
early 2017, we will be introducing the new MINI Countryman to market,
one of the brand’s most important models, with the electrified version
coming in the summer. That will complete the revision of the MINI
line-up and I am confident we will see sales grow even further over
the next 12 months,” Mr Schwarzenbauer added.

 

Rolls-Royce Motor Cars announced the second highest
annual sales in the marque’s 113-year history, against a backdrop of
challenging market conditions. The Goodwood-based luxury house
delivered 4,011 units (+6.0%) to customers globally during 2016.
Strong sales were reported worldwide except in the Middle East, where
significant headwinds impacted on the entire luxury sector. Sales
growth was driven by the enduring success of Wraith and Ghost,
complemented by the highly successful launch of Dawn and the
introduction of Wraith Black Badge and Ghost Black Badge. The seventh
generation Phantom retained its status as the most desirable luxury
good in the world, enjoying exceptional demand in its final year of
production, laying the foundation for its highly anticipated successor. 

 

Annual sales of BMW and MINI in Europe topped the
one million mark for the first time ever, with a total of 1,091,192
vehicles delivered to customers in 2016, an increase of 9.2%. Every
market in the region contributed to that record figure, with many
achieving double-digit growth. BMW and MINI sales in Italy grew by
17.7% (83,750) while Spain saw sales increase by 21.0% (55,096).
Meanwhile more than a quarter of a million BMWs and MINIs were
delivered to customers in the UK, where sales were up 9.2% compared
with the previous year.

 

Sales of BMW and MINI vehicles in Asia also
experienced strong growth in 2016 with a total of 745,784 vehicles
delivered, up 9.0% compared with 2015. The region’s largest market,
Mainland China, achieved an 11.3% increase, with a total of 516,355
vehicles sold. This is the first time more than half a million BMWs
and MINIs were sold in China in a single year. Many other markets in
the region also achieved strong growth in 2016: Japan (74,935 / +8.3%)
and South Korea (58,500 / +7.2%) are just two examples.

 

Full-year sales of BMW and MINI vehicles in the
Americas were 7.2% lower than the record high
achieved in 2015, with a total of 458,982 units delivered to customers
this year. While Canada achieved growth of 6.1% (44,621) and
deliveries in Mexico rose 15.4% (34,670), the exceptionally
competitive market conditions in the USA saw sales there down 9.7% (365,204).

 

2016 was also a record year for BMW Motorrad.
Full-year sales were up 5.9% with a total of 145,032 motorcycles and
maxi-scooters delivered to customers. BMW Motorrad will further grow
its range as part of its new strategy, with a target of 200,000 sales
in 2020.

 


B

MW Group sales in / ytd December 2016 at a glance


 

 

  

If you have any queries, please contact:

 

Corporate Communications

 

Max-Morten Borgmann, Business and Finance Communications,
max-morten.borgmann@bmwgroup.com

Telephone: +49 89 382-24118

 

Glenn Schmidt, Head of Business and Finance Communications,
glenn.schmidt@bmwgroup.com

Telephone: +49 89 382-24544

 

Media website:
www.press.bmwgroup.com

Email: presse@bmw.de

 

 

 

 

The BMW Group

 

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.

 

In 2016, the BMW Group sold approximately 2.367 million cars and
145,000 motorcycles worldwide. The profit before tax for the financial
year 2015 was approximately € 9.22 billion on revenues amounting to €
92.18 billion. As of 31 December 2015, the BMW Group had a workforce
of 122,244 employees.

 

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

 


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