BMW Group achieves sixth uninterrupted all-time sales high and stays world’s heading reward automobile company

Posted on 09. Jan, 2017 by in BMW Canada

 

Worldwide 2,367,603 vehicles delivered, adult 5.3%

BMW, MINI and BMW Motorrad all grasp new sales records

BMW annual sales tip 2 million for a initial time, adult 5.2%

MINI sales tip 360,000 vehicles for initial time, adult 6.4%

Over 62,000 electrified vehicles sole in 2016

More than 1 million vehicles delivered in Europe

Over half a million vehicles sole in Mainland China

 

Detroit / Munich. The BMW Group achieved a best
ever sales in 2016, a sixth year in a quarrel a association has set a new
sales record, progressing a position as a world’s heading premium
automobile association with a 3 brands, BMW, MINI and Rolls-Royce. Having
available solid sales expansion via a year, a sum of 2,367,603
BMW Group vehicles were sole around a universe in 2016, an boost of
5.3% compared with a prior year.

 

“As a indication choice has expanded, so have a sales, creation 2016
a many successful year ever,” commented Dr Ian Robertson, Member of
a BMW AG Board of Management with shortcoming for Sales and
Marketing BMW, vocalization during a North America International Motor Show
in Detroit. “Despite headwinds in some markets, a process of balanced
tellurian sales has paid off, as we augmenting a worldwide sales month
by month,” he continued. “The sales expansion of a electrified
vehicles has been quite positive, with some-more than 62,000
delivered in 2016. we am assured we can continue this movement and
build on a march of profitable, tolerable expansion into 2017,” he added.

 

In 2016, a BMW code achieved a new full-year
sales record of some-more than dual million vehicles. A sum of 2,003,359
BMW code vehicles were sole around a world, 5.2% some-more than in the
prior year. The worldwide trend towards augmenting SUV sales was
reflected by a stability success of a BMW X family, with one in
3 BMWs sole being an X vehicle. A sum of 644,992 BMW X models
was delivered in 2016, an boost of 22.3% compared with 2015. Other
critical expansion drivers for a code embody a BMW 2 Series (196,183
/ +24.8%) and a brand’s flagship BMW 7 Series, that saw sales
boost by 69.2% to sum 61,514. The new BMW 5 Series, that will be
launched in February, is approaching to minister significantly to sales
expansion in 2017.

 

Full-year sales of BMW electrified vehicles surfaced 62,000 in 2016,
with a sum flourishing strongly by a year as some-more models were
combined to a line-up. The BMW Group now offers a sum of seven
electrified vehicles, a broadest operation of any manufacturer. “The
serve of new models has clearly driven a sales of these
innovative vehicles and we were gay to see the
100,000th electrified BMW strike a highway in Nov 2016,”
commented Dr Ian Robertson. “2016 also underlined that
electro-mobility grows fastest in markets that actively support the
uptake of a record by charity a right mix of both customer
incentives and open charging infrastructure,” he added. With the
serve of a BMW 5 Series and a MINI Countryman plug-in hybrids
in a entrance months, a BMW Group will have 9 electrified
vehicles in a portfolio and is targeting electrified sales of
100,000 units in 2017.

 

2016 was a initial full year of MINI sales following
a brand’s realignment in 2015, and MINI available a best-ever sales
formula with a sum of 360,233 vehicles delivered to customers, an
boost of 6.4%. “These record formula uncover that MINI is on a right
track, with a new Cabrio and Clubman models being a strongest
expansion drivers,” pronounced Peter Schwarzenbauer, BMW AG Board of Management
member obliged for MINI, BMW Motorrad and Rolls-Royce. “Now in
early 2017, we will be introducing a new MINI Countryman to market,
one of a brand’s many critical models, with a electrified version
entrance in a summer. That will finish a rider of a MINI
choice and we am assured we will see sales grow even serve over
a subsequent 12 months,” Mr Schwarzenbauer added.

 

Rolls-Royce Motor Cars announced a second highest
annual sales in a marque’s 113-year history, opposite a backdrop of
severe marketplace conditions. The Goodwood-based oppulance house
delivered 4,011 units (+6.0%) to business globally during 2016.
Strong sales were reported worldwide solely in a Middle East, where
poignant headwinds impacted on a whole oppulance sector. Sales
expansion was driven by a fast success of Wraith and Ghost,
complemented by a rarely successful launch of Dawn and the
introduction of Wraith Black Badge and Ghost Black Badge. The seventh
era Phantom defended a standing as a many fascinating luxury
good in a world, enjoying well-developed direct in a final year of
production, laying a substructure for a rarely expected successor. 

 

Annual sales of BMW and MINI in Europe surfaced the
one million symbol for a initial time ever, with a sum of 1,091,192
vehicles delivered to business in 2016, an boost of 9.2%. Every
marketplace in a segment contributed to that record figure, with many
achieving double-digit growth. BMW and MINI sales in Italy grew by
17.7% (83,750) while Spain saw sales boost by 21.0% (55,096).
Meanwhile some-more than a entertain of a million BMWs and MINIs were
delivered to business in a UK, where sales were adult 9.2% compared
with a prior year.

 

Sales of BMW and MINI vehicles in Asia also
gifted clever expansion in 2016 with a sum of 745,784 vehicles
delivered, adult 9.0% compared with 2015. The region’s largest market,
Mainland China, achieved an 11.3% increase, with a sum of 516,355
vehicles sold. This is a initial time some-more than half a million BMWs
and MINIs were sole in China in a singular year. Many other markets in
a segment also achieved clever expansion in 2016: Japan (74,935 / +8.3%)
and South Korea (58,500 / +7.2%) are only dual examples.

 

Full-year sales of BMW and MINI vehicles in the
Americas were 7.2% reduce than a record high
achieved in 2015, with a sum of 458,982 units delivered to customers
this year. While Canada achieved expansion of 6.1% (44,621) and
deliveries in Mexico rose 15.4% (34,670), a exceptionally
rival marketplace conditions in a USA saw sales there down 9.7% (365,204).

 

2016 was also a record year for BMW Motorrad.
Full-year sales were adult 5.9% with a sum of 145,032 motorcycles and
maxi-scooters delivered to customers. BMW Motorrad will serve grow
a operation as partial of a new strategy, with a aim of 200,000 sales
in 2020.

 


B

MW Group sales in / ytd Dec 2016 during a glance


 

 

  

If we have any queries, greatfully contact:

 

Corporate Communications

 

Max-Morten Borgmann, Business and Finance Communications,
max-morten.borgmann@bmwgroup.com

Telephone: +49 89 382-24118

 

Glenn Schmidt, Head of Business and Finance Communications,
glenn.schmidt@bmwgroup.com

Telephone: +49 89 382-24544

 

Media website:
www.press.bmwgroup.com

Email: presse@bmw.de

 

 

 

 

The BMW Group

 

With a 3 brands BMW, MINI and Rolls-Royce, a BMW Group is the
world’s heading reward manufacturer of automobiles and motorcycles
and also provides reward financial and mobility services. As a global
company, a BMW Group operates 31 prolongation and public facilities
in 14 countries and has a tellurian sales network in some-more than 140 countries.

 

In 2016, a BMW Group sole approximately 2.367 million cars and
145,000 motorcycles worldwide. The distinction before taxation for a financial
year 2015 was approximately € 9.22 billion on revenues amounting to €
92.18 billion. As of 31 Dec 2015, a BMW Group had a workforce
of 122,244 employees.

 

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.

 


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