BMW Group aims for vital boost in sales in China

Posted on 30. Nov, 1999 by in BMW Canada

23.04.2010
BMW Group aims for vital boost in sales in China

Deliveries of around 120,000 vehicles targeted in 2010
BMW Active E will launch as exam car in China in 2011
Reithofer: Megacity Vehicle will be on a marketplace in 2013

Munich/Beijing. The BMW Group is aiming for a incomparable boost in sales volumes in China this year than creatively planned. China is, and will remain, one of a many appealing car markets in a world. We design to see poignant sales expansion to around 120,000 vehicles in China in 2010, pronounced Chairman of a Board of Management of BMW AG, Norbert Reithofer, during a Auto 2010 engine uncover in Beijing on Friday. The association had formerly been targeting a sales volume of some-more than 100,000 automobiles.

China is now a BMW Groups fourth largest marketplace worldwide. Last year a association sole some-more than 90,000 vehicles in mainland China. In a initial entertain of 2010, deliveries augmenting by 106% to strech a sum of 34,179 vehicles. The BMW Group is also on march for expansion worldwide in 2010: We intend to sojourn a worlds heading reward manufacturer in 2010 and grasp healthy sales expansion in a single-digit commission operation to strech some-more than 1.3 million vehicles, endorsed Reithofer.

At a engine uncover in Beijing, alongside a long-wheelbase chronicle of a new BMW 5 Series, a BMW Group also showcased, among others vehicles, a X6 Active Hybrid, 7 Series Active Hybrid and a BMW Active E. This entirely electric car formed on a 1 Series Coup a four-seater with a atmospheric luggage cell is ideal for bland driving. A hearing swift will be done accessible to Chinese business subsequent year. Already this year, about 50 MINI E cars will be delivered to business in China as a margin trial.

Customers practice with this car yield submit for a expansion of a companys Megacity Vehicle, that will be offering as a sub-brand of BMW. The Megacity Vehicle will be a BMW Groups initial series-produced electric car on a marketplace in 2013, pronounced Reithofer. It will be a initial time poignant quantities of CO twine reinforced plastics have been used in a series-produced vehicle, almost shortening a weight. The weight of electric vehicles will be a essential cause in final their operation in a future.

Furthermore, a BMW Group will rise and build a New Energy Vehicle for a Chinese marketplace in partnership with a corner try partner, Brilliance, and enhance a investigate and expansion activities during a Shenyang site.

In serve to a BMW 3 Series and a BMW 5 Series, a BMW Group also skeleton to furnish serve models in China in a future. The BMW X1 could be one of a initial products for a new plant in Tiexi in a Shenyang region. We are now exploring this probability together with a authorities here in China, Reithofer continued. The X1 is done exclusively in Leipzig during present.

Following a launch of a new 5 Series, a inheritor to a 5 Series Long Wheelbase chronicle done a universe entrance during a Beijing show. It will be constructed and sole usually in China. Production of a new car will start in autumn of this year. The prolonged wheelbase chronicle of a 5 Series has valid intensely successfully in China, with some-more than 70,000 vehicles sole given 2006.

In light of a clever marketplace expansion expected in China, a BMW Group will continue to enhance a participation and a purchasing activities in a nation over a entrance years. With a new plant in Tiexi, we will be augmenting a prolongation ability in China to 100,000 vehicles a year from 2012 on. Over a prolonged term, we expect a dual plants carrying sum intensity for as many as 300,000 vehicles a year depending on marketplace trends. We might practically need this intensity over a prolonged term, Reithofer added.

The association endorsed that it would build a second prolongation plant in China in Nov 2009. The investment volume for a new plant amounts to a sum of 560 million euros; a BMW Group and a partner, Brilliance, will any defray half of this amount. Construction work is scheduled to start in early Jun 2010, with a start of prolongation slated for 2012. The stretched ability in Shenyang will emanate a sum of around 1,000 new jobs. 600 new employees have already been hired and are now being prepared for their roles.

According to a German Association of a Automotive Industry (VDA), a sum of around 478,000 reward automobiles were sole in China final year. The Association estimates that a marketplace for reward vehicles in China will grow to some-more than 1.5 million units a year by 2020.

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The BMW Group

With a 3 brands — BMW, MINI and Rolls-Royce a BMW Group is one of a worlds many successful reward manufacturers of cars and motorcycles. It operates internationally with 24 prolongation sites in 13 countries and a tellurian sales network with illustration in some-more than 140 countries.

During a financial year 2009, a BMW Group sole approximately 1.29 million cars and some-more than 87,000 motorcycles worldwide. The distinction before taxation for 2009 was euro 413 million, revenues totalled euro 50.68 billion. At 31 Dec 2009, a BMW Group had a workforce of approximately 96,000 employees.

Long-term meditative and obliged movement have prolonged been a substructure of a BMW Groups success. Striving for ecological and amicable sustainability along a whole value-added chain, holding full shortcoming for a products and giving an undeniable joining to preserving resources are primary objectives resolutely embedded in a corporate strategies. For these reasons, a BMW Group has been zone personality in a Dow Jones Sustainability Indices for a final 5 years.

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