Munich. BMW Group sales continued their positive
trend in June: worldwide deliveries were up 0.7% on the same month
last year, with a total of 240,674 premium BMW, MINI and Rolls-Royce
vehicles sold. This brings the company’s total sales for the year to
date to 1,252,837 (+0.8%), the first time the company has sold more
than 1.25 million vehicles in the first half of the year. This sales
growth was achieved despite ongoing volatility in several markets
around the world.
“Our model rollout is clearly having a positive impact on our sales
result, with our exciting new vehicles getting very positive feedback
from customers. In the first half year, we were able to counter the
trend and grow sales above market, thereby gaining further market
share,” said Pieter Nota, member of the BMW AG Board
of Management responsible for Customer, Brands and Sales. “For the
first time ever, we have delivered more than 1.25 million vehicles in
the first half of the year. Our new X family vehicles are more popular
than ever, with sales up 23.1% compared to the first half of last
year. And as we saw at our #NEXTGen event in June, where we celebrated
six innovative world premieres, there is plenty more to come.”
Overall sales of BMW brand vehicles grew by 1.4% in
June, with a total of 203,523 delivered to customers worldwide in the
month. That result brings the brand’s sales total for the first half
of the year to 1,075,959 / +1.6%. Both figures represent new record
highs for the brand. The new or revised BMW X vehicles continue to be
the brand’s biggest growth drivers, with global sales of the BMW X2 up
19.1% in June, while sales of the BMW X3 rose by 66.6%. Deliveries of
the BMW X4 increased by 70.8%. Less than three months after market
launch, a total of 13,555 luxury BMW X7 vehicles have already been
delivered to customers around the world. In the first half of the
year, a total of 467,134 BMW X vehicles were delivered to customers
worldwide, accounting for 43.4% of the brand’s overall sales; that
figure was just 35.8% in the same period last year.
June was an exciting month for BMW Group electrified
vehicles, with the announcement that the company will have 25
electrified models on the market by 2023, a full two years ahead of
schedule. More than half of these will be fully electric. At the
company’s future-focussed #NEXTGen event, it was also announced that
in 2021, sales of BMW Group electrified vehicles are expected to be
double that in 2019. BMW i sales increased by 22.0% in the first half
of the year, with demand for the BMW i3 increasing by 21.2% in the
same period. Sales of the BMW 5 Series plug-in hybrid models increased
by 43.4% in the first half-year, while deliveries of the plug-in
hybrid MINI Cooper SE Countryman ALL4* rose by 55.8%.
Building on that success was the announcement at yesterday’s first
showing of the MINI ELECTRIC* that over 40,000 customers have already
registered interest in the car, which goes into production in Plant
Oxford in November. Meanwhile in an extremely competitive segment, and
with the company maintaining its focus on profitability,
MINI brand sales in the first half of the year
decreased slightly. Deliveries in the year to date totalled 174.344
(‑3.9%) while sales in June decreased by 3.5% to 36,645.
Strong sales growth continued at Rolls-Royce, with a
total of 2,534 Rolls-Royce motor cars delivered to customers across
the globe (+42.3%) in the first half of the year. Growth was seen in
every region worldwide, with sustained demand for all model families.
Exceptional customer demand for Cullinan continues, resulting in
a strong order book, already stretching into the first quarter of
2020. The marque remains on track for a strong year in 2019.
BMW Motorrad sales continue to grow strongly, with
year-to-date deliveries up 7.1% (93,188). In June, a total of 18,230
(+7.4%) premium BMW Motorrad motorcycles and maxi scooters were
delivered to customers around the world.
BMW sales in the regions/markets
Despite the various headwinds currently affecting the automotive
industry, in June BMW once again achieved increased sales in all three
of its biggest markets. The brand continued to buck the trend in USA,
achieving growth of 7.5% in the month, while strong growth of +21.8%
was achieved in Mainland China. Despite a decline in the premium
market in Germany in June, deliveries of BMW vehicles were up 0.5% in
the month.
While the global market environment looks set to remain highly
competitive and volatile, the BMW Group expects to achieve an increase
in sales in 2019. The company continues to follow its strategy of
prioritising profitability before volume.
BMW MINI sales at a glance
*Provisional registration figures
BMW Group sales in/ytd June 2019 at a glance
*BMW i, BMW iPerformance, MINI Electric
If you have any queries, please contact:
Corporate Communications
Emma Begley, Corporate Communications
emma.begley@bmwgroup.com
, Telephone:
+49 89 382-72200
Mathias Schmidt, Head of Corporate and Culture Communications
mathias.m.schmidt@bmwgroup.com,
Telephone:
+49 89 382-24544
Media website: www.press.bmwgroup.com
Email: presse@bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.
In 2018, the BMW Group sold over 2,490,000 passenger vehicles and
more than 165,000 motorcycles worldwide. The profit before tax in the
financial year 2018 was € 9.815 billion on revenues amounting to
€ 97.480 billion. As of 31 December 2018, the BMW Group had a
workforce of 134,682 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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