Munich. May was a positive month for BMW Group sales,
with worldwide deliveries increasing by 3.2% to achieve a total of
210,563 premium BMW, MINI and Rolls-Royce vehicles sold. This brings
the company’s total sales for the year-to-date to 1,012,093, an
increase of 0.8% compared with the first five months of last year.
This sales growth was achieved despite ongoing volatility in several
markets around the world.
“With this positive result, we are clearly seeing the impact of our
model rollout. In May, we were once again able to grow sales above
market, thereby gaining further market share,” said Pieter
Nota, member of the BMW AG Board of Management responsible
for Customer, Brands and Sales. “Especially pleasing is the
development of our new X models, as their overall sales increased by
over 30% in the month. Similarly, i3 sales continue to grow, bucking
the usual cycle, and were up 40% in the month. This helped us reach an
important milestone in May, as we delivered our 400,000th
electrified vehicle since the i3 was launched in November 2013,” Nota continued.
Overall sales of BMW brand vehicles grew by 4.6% in
May, with a total of 181,888 delivered to customers worldwide in the
month. That result brings the brand’s sales total for the first five
months of the year to 872,367 / +1.6%. The new or revised BMW X
vehicles were the brand’s biggest growth drivers, with global sales of
the BMW X2 up 33.1% in May, while sales of the BMW X3 rose by 88,4%.
Deliveries of the BMW X4 jumped by 92.5% and the BMW X5 achieved a
sales increase of 10.2%. In total, BMW X vehicles accounted for 45.3%
of the brand’s overall sales in May with 82,425 delivered around the
world, an increase of 30.3% on the same month last year.
In May, cumulated BMW Group electrified sales topped
the 400,000 mark with a total of 406,756 fully-electric and plug-in
hybrid models delivered to customers since the pioneering BMW i3 first
went on sale in November 2013. Five and a half years after it was
launched, demand for the iconic BMW i3 continues to grow with global
sales in May up 40.0%. Overall sales of BMW Group electrified vehicles
grew by 9.8% in May, as customers show increasing interest in low
emissions mobility. Deliveries of the plug-in hybrid BMW 2 Series
Active Tourer* quadrupled in May and sales of the electrified BMW
5 Series* increased by 40.4%. Sales of the plug-in hybrid MINI Cooper
S E Countryman ALL4* in May were almost three times as high as the
same month last year. By the end of next year, the BMW Group will have
introduced ten new or updated electrified models and by the end of
this year, the company expects to have a total of half a million
electrified vehicles on the roads.
In an extremely competitive segment, and with the company maintaining
its focus on profitability, MINI brand sales
decreased compared with last year. Deliveries in the year to date
totalled 137,698 (-4.0%) while sales in May decreased by 5.1% to
28,255. Availability of MINI models was lower than usual in May, due
to the scheduled four-week break in production at Plant Oxford taking
place this year in April, rather than during the summer. Preparations
continue for the launch of the all-new fully-electric MINI later this
year, a model which will be built at the UK plant.
BMW Motorrad sales continue to grow strongly, with
year-to-date deliveries up 7.1% (74,958). In May, a total of 17,944
(+5.2%) premium BMW Motorrad motorcycles and maxi scooters were
delivered to customers around the world.
Sales in the regions/markets
Despite the various headwinds currently affecting the automotive
industry, BMW achieved increased sales in all three of its biggest
markets in May. Significant sales growth was achieved in China and
Germany, increasing market share in the brand’s home market, while BMW
continued to buck the trend in the USA by once again achieving a sales
increase in the month. Despite the ongoing competitive and volatile
global market environment, the BMW Group expects to achieve an
increase in sales in 2019. The company continues to follow its
strategy of prioritising profitability before volume.
BMW MINI Sales at a glance
*Provisional registration figures
BMW Group sales in/ytd May 2019 at a glance
*BMW i, BMW iPerformance, MINI Electric
If you have any queries, please contact:
Corporate Communications
Emma Begley, Corporate Communications
emma.begley@bmwgroup.com
, Telephone: +49 89 382-72200
Mathias Schmidt, Head of Corporate and Culture Communications
mathias.m.schmidt@bmwgroup.com,
Telephone: +49 89 382-24544
Media website: www.press.bmwgroup.com
Email: presse@bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.
In 2018, the BMW Group sold over 2,490,000 passenger vehicles and
more than 165,000 motorcycles worldwide. The profit before tax in the
financial year 2018 was € 9.815 billion on revenues amounting to
€ 97.480 billion. As of 31 December 2018, the BMW Group had a
workforce of 134,682 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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