Munich. Following sales growth in January, with the
model changeover of the company’s best-ever selling sedan, the BMW 3
Series, in full swing deliveries at the BMW Group
dipped slightly in February with a total of 171,501 (-4.1%) BMW, MINI
and Rolls-Royce brand vehicles handed over to customers worldwide.
Year-to-date deliveries totalled 341,977 (-1.9%).
“With the current model changeover of the BMW 3 Series sedan, we had
expected the year to start slowly,” commented Pieter Nota, Member of
the BMW AG Board of Management responsible for Sales and Brand BMW.
“However the new 3 Series, which has had great media reviews, is
arriving in the showrooms right now and it’s already got a very strong
order-book. The 3 Series, together with the exciting new models we
showed in Geneva this week, including four new plug-in hybrids, will
give us increasing sales momentum as the year continues. I remain
confident we will achieve a slight sales increase in 2019.”
This week’s Geneva Motor Show was a showcase for the BMW Group’s new
plug-in hybrid vehicles, with world premieres for the
electrified variants of the BMW 3 Series, the BMW 7
Series, the BMW X3 and the BMW X5. The BMW 5 Series and 2 Series
Active Tourer will also get the new fourth-generation plug-in hybrid
technology in the course of the year. The BMW Group is the world’s
leading provider of plug-in hybrid vehicles and together with the
fully-electric BMW i3, the company now offers electrified vehicles in
every vehicle segment. After more than five years on the market, the
BMW i3 remains very popular with customers, with sales in the first
two months of the year up 19.8% on the same period last year. By the
end of next year, the BMW Group will have introduced ten new or
updated electrified models. By 2025, the company plans to have at
least 25 electrified models on the market, 12 of which will be fully electric.
A total of 297,640 (-2.0%) BMW brand vehicles were
delivered to customers in the first two months of the year. Due to the
current runout, sales of the BMW 3 Series sedan, which accounted for
13% of overall BMW sales in 2018, were down 13.4% (37,232) in the
first two months of this year. The new model will reach full
availability during the second quarter.
MINI brand sales were slightly lower in February than
the same month last year, with 23,068 (-1.1%) delivered in the month.
Year to date, 43,644 (-1.4%) MINI brand vehicles have been delivered
to customers around the world. The media got their first drive of the
all new fully-electric MINI recently and the reaction to this hotly
anticipated car was very positive. With that and the launch of the
updated MINI Clubman later this year, it’s an exciting time for the
brand, which celebrates its 60th anniversary in 2019.
BMW Motorrad continues to go from strength to
strength with sales up 5.6% (19,675) in the first two months of the year.
BMW MINI sales in the regions/markets
The global automotive market is experiencing a slow start this year,
and this is reflected in BMW Group sales around the world. The company
continues to follow its strategy of prioritising profitability before
volume and is striving to achieve sustainable, profitable growth in 2019.
*Provisional registration figures
BMW Group sales in/ytd February 2019 at a glance
*BMW i, BMW iPerformance, MINI Electric
If you have any queries, please contact:
Corporate Communications
Emma Begley, Corporate Communications
emma.begley@bmwgroup.com
,Telephone:
+49 89 382-72200
Mathias Schmidt, Head of Corporate and Culture Communications
mathias.m.schmidt@bmwgroup.com,
Telephone:
+49 89 382-24544
Media website: www.press.bmwgroup.com
Email: presse@bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 30 production and assembly
facilities in 14 countries; the company has a global sales network in
more than 140 countries.
In 2018, the BMW Group sold over 2,490,000 passenger vehicles and
more than 165,000 motorcycles worldwide. The profit before tax in the
financial year 2017 was € 10.655 billion on revenues amounting to
€ 98.678 billion. As of 31 December 2017, the BMW Group had a
workforce of 129,932 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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