BMW Group pushing a mutation of particular mobility with the Strategy NUMBER ONE > Next

Posted on 17. Mar, 2016 by in BMW Canada

BMW Group to enhance BMW i product range

New BMW iNEXT to set standards for destiny technologies

Project i 2.0 will safeguard heading purpose in programmed driving

Digital services make mobile life easier for customers

New luxury-class models designed for many essential segments

Profitability stays pivotal concentration – targets set until 2020

Harald Krüger: mixing operational value and new ways of thinking




Following a sixth record-breaking year in succession, a BMW
Group has suggested initial sum of a new strategy. With its
Strategy NUMBER ONE  NEXT, a world’s
heading provider of reward products and services for individual
mobility is sourroundings out a horizon to figure change in the
car sector. The BMW Group intends to sojourn a pushing force
behind reward particular mobility. With a transparent concentration on people and
their environment, a BMW Group aims to broach solutions that are
both ground-breaking and responsible.


“Throughout a 100-year history, a BMW Group has always
reinvented itself. As a colonize of new technologies, a association has
done change, within both a attention and a universe of mobility,”
commented Harald Krüger,
Chairman of a Board of Management of BMW AG, at
a Annual Accounts Press Conference in Munich on Wednesday. “We are
sourroundings a customary with a Strategy NUMBER ONE NEXT, both
now and in a future. We will lead a BMW Group into a new era,
one in that we will renovate and figure both particular mobility
and a whole zone in a permanent way.”


The BMW Group sees a changes unconditional opposite a universe of
mobility by digitalisation as an glorious event to make
mobile life simpler, safer and some-more convenient, thereby inspiring
totally new patron groups. In a entrance years, a Group will
concentration on broadening a technological expertise,
expanding a operation of digital connectivity between people,
vehicles and services
and actively strengthening
sustainable mobility.


The technological concentration will therefore be on consistently
achieving offer advances in a fields of electric
mobility and programmed driving
. The BMW Group has proved
a certification as a colonize and idealist motorist of creation with
a BMW i brand, of that some-more than 50,000 vehicles have already
been sold, as good as with a latest chronicle of a connected and
intelligent flagship BMW 7 Series.


BMW iNEXT as pitch of record leadership


The BMW Group’s plan will spin pushing reality, ushering
in a subsequent decade in a form of a insubordinate new BMW i model
that will lift reward particular mobility to formerly unknown
levels. Under a ensign of BMW iNEXT, a BMW
Group brings new forms of programmed pushing and digital connectivity
together with a new epoch of electric mobility, lightweight
construction and trailblazing interior pattern that will set new
standards for a customer’s mobility experience.


“BMW iNEXT heralds a subsequent epoch of mobility,” settled Krüger.
“This pitch of a record care will denote how we
will move a destiny of mobility into array production.” It also
underlines BMW i’s purpose as a motorist of creation and technological
explorer for a company. The code develops trendsetting
technologies and services, subsequently transferring them to a BMW
indication range.


The heading purpose of BMW i in terms of expansion is already
being reflected in a augmenting scale of substructure in other
models. The stream plug-in accumulation are in their third generation
and are technological marketplace leaders. With a fourth generation,
a electric operation will be extended. Development of a fifth
generation, that will move offer swell in all areas is
already underway.


This record send is a basement for a plug-in hybrid BMW
iPerformance models. From 2016 onwards a BMW
Group will have 7 models in a range, that will be either
quite electrically powered, like a BMW i3, or underline a
multiple of explosion engine and electric engine as plug-in
hybrid solutions. Further models are due to follow in a coming
years, including a plug-in hybrid MINI. In
addition, a award-winning plug-in hybrid sports automobile
BMW i8
will be total to by an open-top BMW i8 roadster.
By a finish of 2016, a Group’s electric car portfolio
will be stretched to embody a BMW i3 that facilities augmenting battery
ability and additional range.


The BMW Group also continues to rise hydrogen
fuel-cell technology
; a stream exam vehicles grasp a
operation adult to 700 kilometres. The association believes that a accumulation of
drivetrain systems will exist alongside any other in a future.
This expectancy is entirely reflected in a BMW Group’s current
vehicle architecture, that includes all
required and choice drivetrain systems. This guarantees
limit coherence during all stages of expansion and prolongation and,
interjection to advantages of scale, is also rarely cost efficient.


Project i 2.0 to safeguard a heading purpose in programmed driving


The fact that a BMW Group has already done so most swell in
e-mobility is mostly due to plan i, by that a BMW Group
determined itself as a loyal colonize of tolerable mobility.
Project i enabled a association to build adult a required imagination in
electric mobility early on, while during a same time ensuring it
could be realised on an industrial scale. With project i
, a BMW Group is now following an equally ambitious
trail with honour to programmed and entirely networked driving. By
bundling a intensity opportunities offering by digitalisation, the
BMW Group will concrete a position as technological personality in this
field, too.

A transparent concentration will be placed on high clarification digital maps,
sensor technology, cloud
and artificial
, a wilful areas for success in this
segment. With a investment in HERE a BMW Group has already
cumulative a accessibility of high clarification maps.


“Our concentration is clear: we are securing a BMW Group’s position as
technological marketplace leader
,” pronounced Klaus Fröhlich,
member of a Board of Management obliged for
. “With plan i 2.0 we will lead a domain of
unconstrained driving. We will spin investigate projects into new kinds of
industrial processes, bringing destiny record onto a road.“


Since Oct 2015, business can knowledge a subsequent levels of
programmed pushing creation and a new peculiarity of premium
with a new BMW 7 Series. Equipped with a
stereo camera and 5 radar sensors, a BMW Group’s flagship model
stays in line and maintains a protected widen to a car ahead,
even when pushing adult to 210 km/h on motorways.
BMW 7 Series is even means to expostulate itself into a garage during a push
of a symbol regulating Remote Control Parking. With gesticulate control and its
extensive connectivity, a BMW flagship is already a benchmark
in terms of user interface and connectivity.


To offer extend a lead in a domain of programmed driving,
a BMW Group will be transferring these technologies to other
models during a entrance years. New sensor record and more
absolute program will concede fast swell to be done in a field
of programmed driving; a BMW iNEXT will set a new benchmark in this area.


Digitalisation creates mobile life easier for customers


New technologies not usually make pushing some-more comfortable, they
also forge a couple between a mobility of a destiny and all other
areas of life. Connectivity is a exigency for realising this
prophesy – and it is precisely in this domain that
ConnectedDrive has been sourroundings standards for
several years now.


“In a future, all aspects of a products – either design,
doing or bland use – will be modelled some-more closely than ever
before on a customer’s needs,” settled Fröhlich.
“Our technologies will learn to expect a needs of our
customers. By converting information into intelligence, we will be
enhancing a peculiarity of life in a mobile world.”


BMW Connected

already acts as a personalised messenger for a customers,
providing a extended array of information to offer their mobility
needs. The complement becomes increasingly proficient with a user’s
favourite routes and pushing habits, so enabling it to provide
warnings of highway closures or overload brazen and suggest
choice routes.


The BMW Group was also discerning to recognize a increasing
significance of other digital services, creation products such as
DriveNow, ParkNow and
ChargeNow pivotal factors in a BMW Group’s future
success. The BMW Group will announce a subsequent stairs in enhancing
these several services during a stream year, consistently and
fast expanding a mobility services.


Apart from a services it is building in a possess right, the
BMW Group is also investing in a series of earnest start-ups and
use providers around BMW i Ventures. This entity
enables a Group to quickly code and respond to
worldwide mobility trends
, a essential advantage in perspective of
a faster gait of expansion cycles in a IT zone compared to
a automotive world.


Traditional business will continue to play a poignant role


New technologies and digital services will change today’s
business areas. But a prolonged and capital-intensive investment cycles
that exist in a sector, total with a product’s prolonged life
span, meant these changes will not start
abruptly. The
BMW Group expects a mutation that will usually accumulate pace,
though but widen over a prolonged duration and rise diversely
from one shred to a next. This is already entirely reflected in the
BMW Group’s stream car architectures, that embody all
required and choice drivetrain systems.


One instance of this is the explosion engine,
that will continue to play a vital purpose for many years to come.
There will therefore be no let-up in a BMW Group’s efforts to
urge a potency of determined processes and continually
optimise a technologies involved. Under a ensign of
Efficient Dynamics NEXT, expansion work on
existent drivetrain technologies continues unabated, always looking
for ways to urge a potency of explosion engines.


“Our pivotal to success going brazen is a twin approach: We need to
conduct a stream business to perfection, while stability to grow
in a targeted fashion, in sequence to secure a required investments
and headroom we need to grasp success, both tomorrow and beyond,”
explained Krüger. We are user to figure a destiny of mobility
ourselves by merging user value and new ways of thinking
within one organisation.”


New models for BMW and BMW M


At a product level, a BMW Group continues to obey its
rarely successful mid- and upper-range shred plan in the
reward class. The BMW 3 Series and a BMW 5 Series, including
their several derivative versions, have prolonged given achieved and
defended segment leadership interjection to technological
innovation, constrained product peculiarity and romantic design.


After heading a reward shred for some-more than 10 consecutive
years, a BMW code is now staid to strengthen a position on a
tolerable basement during a tip finish of a product portfolio, where
rates of lapse are during their highest. “We will be broadening our
indication operation with a BMW X7,” Krüger said. “We are
also holding an in-depth demeanour during a additional intensity of this
rarely appealing segment.”


The BMW M code will also essay to continue a 40-year-long
success story with a operation of rarely romantic and coveted
vehicles. Since it was founded in 1972, a mythological M GmbH has
been a colonize in high-performance vehicles, producing vehicles
that offer forlorn performance, lively pointing and the
participation to possess a road. While a mythological M1 (1978) remains
unforgotten, a latest offer to a fold, a BMW
, is now impressing both press and open with its
glorious pushing dynamics and aloft performance, broadening a BMW
M product operation in a shred that is now flourishing strongly. A
Further enlargement of a M product operation is
already being planned. Furthermore, a BMW Group intends to expand
a operation of absolute M Performance models within
a aloft volume segments, with a perspective to capitalising on the
expansion and gain intensity of a BMW M brand.


The destiny of pristine oppulance motoring is already holding figure as
Rolls-Royce Motor Cars starts contrast a new
aluminum space-frame design that will underpin all future
Rolls-Royce indication lines. This is a initial theatre of a expansion that
will see a new epoch of Rolls-Royce engine cars spin available
from early 2018.


On a basement of a extensive strategy, a BMW
shred strives to means a essential and
tolerable expansion over a entrance years. Its vital idea is to
broach 200,000 vehicles to business in 2020. As partial of a new
product strategy, BMW Motorrad will also be venturing into the
motorcycle segments next 500 cc with a new BMW G 310 R.


BMW Group expands profitability targets


The Group’s concentration stays really most on essential expansion and the
continual query for efficiency. Despite substantial levels of
investment in, and upfront output for, new technologies as well
as larger costs to accommodate increasingly severe regulatory
requirements, a BMW Group continues to aim an EBIT
domain of between 8 and 10% in a Automotive segment
The Financial Services shred continues to aim a lapse on
equity (RoE) in additional of 18%.

“For us, plan and profitability are inextricably
,” pronounced Friedrich Eichiner,
member of a Board of Management obliged for
. “Our financial strength currently is a basement for
a success tomorrow


To do probity to a augmenting significance of segments other
than a Automotive shred and their flourishing share of revenues, the
BMW Group is introducing additional performance figures from the
year 2017 onwards: At Group turn a association will aim an
EBT margin
of during slightest 10%. The Motorcycles shred will adopt
an EBIT domain aim operation of between 8 and 10%. Both total will
during initial be current adult to and including 2020.


Values are an critical cause for corporate success


A plan is meaningless but a right people to exercise it.
This is because a BMW Group is assured that alongside technological
progress, a right horizon within a corporate and
care culture
is essential in sequence to figure future
change in a universe of mobility.

“We need to be means to act quickly in a digital universe and be
prepared to take risks,” commented Krüger. “This is only
probable when we place a trust in a settlement and
decisions of a employees. What during initial steer appears to be a
“soft” cause does in fact have a genuine mercantile value for
a BMW Group.”




For queries, greatfully contact:


Corporate Communications


Max-Morten Borgmann, Business and Finance
Telephone: +49 89 382-24118, Fax: +49 89 382-24418


Nikolai Glies, Head of Business and Finance Communications

Telephone: +49 89 382-24544, Fax: +49 89 382-24418







The BMW Group


With a BMW, MINI and Rolls-Royce brands, a BMW Group is the
world’s heading reward manufacturer of cars and motorcycles and
provider of reward financing and mobility services. It operates
internationally with 30 prolongation and public plants in 14 countries
and a tellurian sales network represented in some-more than 140 countries.


During a financial year 2015, a BMW Group sole approximately
2.247 million cars and some 137,000 motorcycles worldwide. Group
distinction before taxation reached € 9.22 billion on revenues totalling € 92.18
billion € 92.18 billion. At 31 Dec 2015, a BMW Group had a
workforce of 122,244 employees.


Long-term meditative and obliged movement have prolonged been the
substructure of a BMW Group’s success. Ecological and social
sustainability along a whole value-added chain, full responsibility
for a products and an undeniable joining to preserving resources
are primary objectives resolutely embedded in a corporate strategy.





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