Munich. In 2016, around 52,000 guests visited the BMW
Group Event Forum within the framework of award ceremonies, congresses
and festive occasions. With that, the second record year in succession
has come to an end – reason enough to prepare for the continuation of
the success story in 2017. The BMW Welt, which in addition to the BMW
Museum and the BMW Group Classic is the largest location of the BMW
Group Event Forum, laid the foundation for this with the opening of
the Premium Lounge as well as with an award-winning upgrade of
existing technical media.
The new Premium Lounge at the BMW Welt.
The Premium Lounge offers guests and organizers alike an exclusive
event area with a unique flair at the heart of the BMW Welt.
Comfortable leather couches and a dining area designed in stylish
brown and cream tones provide up to 100 guests with a sense of
well-being – whether during a dinner, an exclusive get-together or in
a club atmosphere with DJ and dance floor. The Premium Lounge presents
itself laid-back, modern and classy high up amidst the award-winning
architecture of the BMW Welt building. The panoramic glass frontage
provides a view of the premiere, the central exhibition area and heart
of the BMW Welt building, as well as of the city and its landmarks.
High-class catering offered by the in-house catering partner Käfer and
excellent service provide the exquisite framework for an unforgettable
evening. During the day, the Premium Lounge is reserved for
international customers collecting their new vehicles and can be
booked for evening events.
2016: Yet another record year.
The popularity of BMW Group Event Forum areas is underlined by the
steadily increasing number of guests and bookings over the past two
years. In 2016, a total of some 52,000 guests experienced special
moments at the BMW Welt, the BMW Museum and the BWM Group Classic,
providing for the second record year in a row. Major award ceremonies
above all have provided the BMW Welt, the largest of the three
locations, with a special touch of exclusiveness. The spring of 2016
witnessed the first awarding of the German Computer Game Prize,
shortly after which the red carpet was rolled out for a charity event:
500 guests, including many celebrities from show business, sport,
politics, industry and science were present on the occasion of the
15th anniversary of the Felix Burda Award. During the gala, the most
innovative projects and studies on the topic of colon cancer
prevention were honoured with the prestigious prize. As every year,
the iF Design Awards also secured the presence of prominent guests and
speakers from politics and sports, entertainment and the design
sector. In the presence of 1,500 participants and guests, outstanding
design achievements were honoured with the accolade. The award
ceremony took place already for the sixth time at the BMW Welt on 10
March 2017.
State-of-the-art: Renewal of media technology at the BMW Welt.
The BMW Welt is starting the new event year 2017 with an upgrade of
its event area media technology. In collaboration with the engineering
company macom GmbH and the experts for AV systems Kraftwerk Living
Technologies, it was possible through state-of-the-art IT and media
technology to raise the brand experience at the BMW Welt to a new
level. The renewal also offers organizers new and surprising
possibilities with enhanced acoustic systems for example, as well as
through numerous LED visualisation areas. To crown all, the project
was even honoured in February 2017 with the InAVation Award in the
category Visitor Attraction.
About the BMW Group Event Forum.
With the BMW Welt and the BMW Museum, the BMW Group Event Forum
combines flexible and innovative spatial concepts designed for
extraordinary event experiences. Around 20 individually utilisable
event areas, which can also be combined with each other, offer diverse
realisation options for all event requirements. The modern
architecture, an excellent infrastructure, a professional event
service and varied incentive programmes create a unique framework.
More than 450 customer events are held each at the BMW Group Event
Forum each year. During the Location Award 2013, the BMW Welt was
honoured as Germany’s best “design location”. In 2014, the BMW Museum
also clinched the Location Award in the category Special
Thematic Locations.
Individual services for individual events
Event planners and customers alike can choose from a comprehensive
package of event services for all three locations. If they wish,
organizers are assisted by an experienced project manager. Right from
the start, this person advises and assists each customer individually
not only with content-related, technical and organizational
requirements, but also coordinates, if desired, all services necessary
to ensure that the event runs smoothly. Specialists take individual
care of the required technical equipment for the stage, video, sound
and light. The all-round customer support includes respective
staffing, from the hostess service to the cloakroom attendant. The
medical service ensures fast help in an emergency and trained security
personnel safeguard all event areas.
Extraordinary experiences for discerning guests
Thanks to individually organized incentive programmes, each event
becomes a total experience, whereby it is possible to choose from a
wide variety of programmes, from guided tours of the BMW Welt, the BMW
Museum, the BMW Group Classic, the BMW Group plant or active driver
training. What is more, with BMW on Demand, organizers can offer
specific driving experiences in various BMW models – for example in
the sporty BMW M3 or the innovative BMW i8, if the customer so wishes.
The vehicles can be rented on a daily or hourly basis directly at the
BMW Welt. Furthermore, highlights such as product presentations,
driving experiences with the all-electric BMW i3 or the BMW Isetta
from the fifties can be integrated into a planner’s own events.
Moreover, the BMW Group Classic offers exclusive guided tours of the
historic collection, the Centennial Room and the workshop, as well as
discussions with BMW Group Classic employees. If desired, excursions
in classic Group brand vehicles or a shuttle service can be made
possible. Those wishing to offer their guests even greater driving
pleasure close up will be making the right decision with the BMW
Driving Experience in Maisach: Safety or snow and ice training
complement any event with multi-faceted action. Catering at the BMW
Welt is carried out by the exclusive catering partner Feinkost Käfer
and by Kofler Kompanie at the BMW Group Classic and the BMW Museum.
Event locations
Auditorium, BMW Welt
The multipurpose auditorium is the heart of the BMW Welt Event Forum.
The flexible room installations and state-of-the-art equipment make
anything possible in this 945 m2 space, which can host up
to 700 people. The floor of the auditorium is divided into segments,
which can be raised or lowered according to requirements – allowing
the room to be transformed into a congress or banquet hall, a stage
for live performance, an exhibition space or even a cinema with banked
seating. The wall at the back of the hall is a vertical gate that can
be lowered into the floor, allowing the auditorium to be linked to the
foyer. The resulting 450 m2 space can provide an
atmospheric backdrop for receptions or exhibitions.
Business Club, BMW Welt
Guests in the 100 m2 Business Club can expect an exclusive
atmosphere. Whether it be a private round table or an intimate
meeting, product presentation or press conference for selected
journalists, the Business Club provides the perfect ambience for
relaxed and focused events. Two all-glass side walls offer a
breathtaking view over the BMW Welt Square and Olympiapark Nord.
Business Center, BMW Welt
Whether it be large-scale conferences or smaller seminars, the
Business Center’s two conference rooms are the perfect solution. The
rooms are flexible and functional and can be divided into two smaller
rooms if necessary. The Business Center Foyer is a primary meeting
point and place to relax. The comfortable lounge furniture offers
space for short breaks between seminars or a small snack to keep
participants going.
Indoor/Outdoor Terraces, BMW Welt
The terraces at the BMW Welt Event Forum can offer an exceptional
backdrop for catering events, receptions, gala dinners, after-work
events and casual get-togethers. Measuring 200 m2 and
300 m2, the terraces can host between 110 and 130 people in
an informal reception. With banquet seating, the indoor terrace holds
90 people, while the outdoor terrace can host some 100 if the weather
is pleasant.
Double Cone, BMW Welt
The Double Cone offers incomparable architecture and atmospheric
lighting. Suitable for gala receptions, dinners or private
exhibitions, some 400 guests can experience events like no other in
the Double Cone.
The BMW Group Classic
The event location on the former BMW Group industrial site offers
premises for workshops each for up to 30 persons as well as a hall
with sufficient room for almost 400 persons. In the listed industrial
buildings, guests will gain insights into the historic collection, the
Centennial Room and the workshop.
Premium Lounge
The Premium Lounge offers guests and organizers an exclusive event
area with a unique flair at the heart of the BMW Welt. Comfortable
leather couches and a dining area designed in stylish brown and cream
tones provide up to 100 guests with a sense of well-being – whether
during a dinner, an exclusive get-together or in a club atmosphere
with DJ and dance floor. The Premium Lounge presents itself laid-back,
modern and classy high up amidst the award-winning architecture of the
BMW Welt building. The panoramic glass frontage provides a view of the
premiere, the central exhibition area and heart of the BMW Welt
building, as well as of the city and its landmarks. High-class
catering from the in-house catering partner Käfer and excellent
service provide the exquisite framework for an unforgettable evening.
During the day, the Premium Lounge is reserved for international
customers collecting their new vehicles and can be booked for evening events.
The BMW Group Event Forum welcomes all visitors of the IMEX
2017 Frankfurt in Hall 8 at exhibition stand G 160 in cooperation
with the Munich convention office.
Reservations and further information at: www.bmw-welt.com
mailto: Eventforum@bmw.com
Phone: +49 (0) 89 382 57262
If you have any queries, please contact:
BMW Group Corporate Communications
Bernhard Ederer Spokesperson BMW Welt
Phone: +49-89-382-28556
mailto: Bernhard.Ederer@bmwgroup.com
Internet: www.press.bmw.de
BMW Welt – at the heart of the brand, on the pulse of the city
The BMW Welt welcomes more than 3 million visitors every year. With
its pioneering architecture, BMW Welt is the heart of all the brands
in the BMW Group – BMW, the sub-brands BMW M and BMW i, MINI,
Rolls-Royce Motor Cars and BMW Motorrad, which are impressively
presented in their own worlds of experience. But it is not only the
exhibitions and the collection of new vehicles that are highlights for
car lovers from all over the world. Visitors can enjoy a year-round
programme of varied events covering culture, art and entertainment as
well as event locations for over 400 external events along with
culinary delights in several restaurants. In the BMW Welt Junior
Campus, children and youngsters can enjoy exciting guided tours and
workshops on the themes of mobility and sustainability.
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and
145,000 motorcycles worldwide. The profit before tax was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
December 2016, the BMW Group had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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