BMW Group expands the US reward automobile pity use ReachNow to Brooklyn, New York and launches 4 new mobility services as a pilot

Posted on 16. Nov, 2016 by in BMW Canada


  • After Seattle and Portland, third US city launched this year
  • Additional appendage mobility services offer business more
    individualisation with mobility tailored to their needs

Munich/Seattle. The BMW Group’s reward automobile sharing
use ReachNow is offer expanding a on-demand mobility offer by
adding Brooklyn, New York to a operations. With 4 new add-on
mobility services ReachNow will hearing a new dimension of customized
travel, that will offer business mobility tailored to their
particular needs.


Beginning this year, ReachNow will commander services, such as enabling
business not usually to sequence a BMW automobile though also a respective
driver. ReachNow will hearing a smoothness of a specific automobile during a
elite time and plcae for a let duration of adult to 5 days.
MINI owners, who suffer a thought of creation their automobile work for them in
times they don’t use it, can partially replenish a cost of car
tenure by renting their automobile around ReachNow. In a fourth pilot,
ReachNow offers a new residential service, that will allow
station-based automobile pity with disdainful use of an onsite fleet,
ensuing in an forlorn turn of convenience.


“The BMW Group is celebrating a Centenary this year. we am certain
that we will see some-more change within a attention in a subsequent 10 to
fifteen years than we saw in a final one hundred years together. We
demeanour brazen to capitalising on this sparkling mutation and the
enlargement of ReachNow is a good instance of how we are assisting figure a
tolerable civic future. More than ever we are focussing on our
customer’s needs by charity individual, reward on-demand mobility,
accurately tailored to their demands,” pronounced Peter Schwarzenbauer, Member
of a Board of Management of BMW AG, obliged for MINI, BMW
Motorrad, Rolls-Royce and Aftersales. “The launch of ReachNow’s pilot
programmes for 4 new mobility services demonstrates how we are
putting a corporate Strategy Number ONE NEXT into movement in our
daily business,” he added.


The 4 new mobility services will be charity in a singular ReachNow
app – a initial for a attention – that will yield a distant greater
coherence to a members. The 4 mobility services that will
launch as pilots in a following name cities over a subsequent month include:


Ride: ReachNow members seeking an on-demand service
can sequence a motorist as good as report particular and repeated rides
in a ReachNow BMW vehicle. ReachNow’s Ride on-demand use will
start as a commander in Seattle on Dec 8, 2016. As a initial test
proviso continues, ReachNow will enhance a Ride use with additional
features, including a ability to personalize a vehicle, with
heat and song preferences as good as a “quiet mode” for
members who wish to have a some-more calm experience. The ReachNow Ride
scheduling underline will be accessible in early 2017. Members can
ask to join a commander module by emailing


Fleet Solutions: ReachNow’s Fleet Solutions will
offer residential members an forlorn turn of preference with
disdainful use of a full swift of reward and tolerable BMW i3
electric vehicles and 3 Series that sojourn onsite during name apartment
buildings or complexes. The ReachNow’s residential use will begin
in New York City during The Solaire, a LEED® Gold Certified building, on
Dec 8, 2016.


Reserve: ReachNow members who wish to use the
vehicles for longer trips – durability 2-5 days – can name a vehicle
around a ReachNow app and see a cost caps automatically applied. To
make longer tenure use even some-more convenient, ReachNow will enable
members to ask a specific automobile to be delivered during their
elite time and location. ReachNow Reserve use will start in
Seattle in early 2017. Members can ask to join a commander program
by emailing


Share: MINI owners who suffer a thought of creation their
automobile work for them in times they don’t use it, can partially replenish the
cost of automobile tenure by renting their automobile around ReachNow. MINI
owners who bought a indication year 2016 or 2017 MINI are invited to join
a ReachNow Share commander programme. Vehicles can be rented for a
smallest of dual days. The ReachNow Share use will start in Seattle
on Dec 15, 2016.


Brooklyn/New York becomes ReachNow’s third North American city and
outlines a enlargement of ReachNow over a west seashore of a United
States. Brooklyn was comparison as initial easterly seashore marketplace due to its
colourful culture, residents’ environmentally-conscious values and
strong open travel system. ReachNow will offer here as an
prolongation to New York City’s subways and buses, charity additional
coherence to accommodate residents’ any need.


How ReachNow works

ReachNow, a BMW Group’s free-floating reward automobile pity service,
is already handling in Seattle/Washington and Portland/Oregon and has
some-more than 32,000 members. So distant they have trafficked over 1.1 million
miles in ReachNow vehicles. ReachNow is designed to yield drivers
with an knowledge that is as accessible as owning a car. The user
knowledge is reward and affordable, with quick mobile registration
and an roughly present capitulation routine – mostly in dual mins or less
– a initial for any automobile pity service. The stream swift of vehicles
in Brooklyn includes a BMW 3 Series and a MINI Clubman. There are
scarcely 800 vehicles in Seattle and Portland, including a electric
BMW i3, BMW 3 series, MINI Cooper and MINI Clubman, with skeleton for
swift expansion. Membership gives drivers entrance to any available
automobile in any fleet.


ReachNow members can locate and book a closest accessible automobile in the
ReachNow app or find a ReachNow automobile on a street. Members can return
a automobile to any authorised parking space on a street.


ReachNow free-floating automobile pity vehicles are typically charged at
a customary rate of $0.49 (cents) for any notation a automobile is used,
and $0.30 (cents) per notation while parked, with a one-time lifetime
registration cost of $39. All prices are thorough of insurance, fuel
and taxes and fees. ReachNow automatically caps pricing during multiple
opposite tiers and recently combined additional cost caps for longer
trips durability 2-5 days. ReachNow is accessible around a App Store and on
Google Play.


For questions greatfully contact:


Christina Hepe, Business and Finance Communications

Telephone: +49 89 382-38770, e-mail:


Glenn Schmidt, Head of Business and Finance Communications

Telephone: +49 89 382-24544, e-mail:






About ReachNow

ReachNow is a latest in mobility services from a BMW Group. In
further to providing normal free-floating automobile sharing, the
use will also offer a chauffeur-driven “ride hailing” service,
automobile smoothness cheuffer service, brief and prolonged tenure rentals, and
peer-to-peer automobile pity to members in North America. From its
Seattle, WA headquarters, ReachNow now serves Seattle, Portland, OR
and Brooklyn, NY, with additional North American cities opening in
2017. Anyone can register for ReachNow by downloading a free
ReachNow app for iPhone from a App Store and for Android on Google
Play. More information can be found during


The BMW Group

With a 3 brands BMW, MINI and Rolls-Royce, a BMW Group is the
world’s heading reward manufacturer of automobiles and motorcycles
and also provides reward financial and mobility services. As a global
company, a BMW Group operates 31 prolongation and public facilities
in 14 countries and has a tellurian sales network in some-more than 140 countries.


In 2015, a BMW Group sole approximately 2.247 million cars and
scarcely 137,000 motorcycles worldwide. The distinction before taxation for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 Dec 2015, a BMW Group
had a workforce of 122,244 employees.


The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.





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