BMW Group, in partnership with EVCARD, launches ReachNow car-sharing use in China

Posted on 02. Dec, 2017 by in BMW Canada

 (December 1 2017, Chengdu) — Today, a BMW Group,
in partnership with EVCARD, a Shanghai-based electric car-sharing
association underneath Global Car-Sharing Rental Co. Ltd., launches its
car-sharing use in Chengdu underneath a co-brand “ReachNow Powered By
EVCARD”. The mobility use formed in a collateral city of Southwest
China’s Sichuan range will offer station-based reward electric
car-sharing. The entrance of ReachNow in Asia outlines a BMW Group’s first
mobility use charity in a Chinese market, aiming to yield new
and innovative particular mobility solutions to Chinese business at
a cost of 2 RMB per notation with 100 units of pristine electric BMW i3
to be in operation.


Dr. Bernhard Blättel, Vice President Mobility and Energy Services at
BMW Group, says: “The launch of ReachNow in China contributes to the
BMW Group’s prophesy of destiny mobility. As China and Chinese customers
are personification a essential purpose in a mutation of mobility, together
with a internal partners, we aim to move a worldwide knowledge in
mobility services to this market. We essay to accommodate the
ever-increasing Chinese patron final for accessible and
tolerable mobility with a reward cars and services. ReachNow
Powered By EVCARD is a ideal multiple of electro mobility and
car-sharing that will also minister to a tolerable and
low-carbon lifestyle in civic areas of China. The central launch of
a module in Chengdu represents a new miracle within a BMW
Group’s Mobility Services Strategy.”


ReachNow Powered By EVCARD will offer business in Chengdu a
high-end, intelligent and stretchable on-demand mobility experience. The
multiple of EVCARD’s APP with BMW Group’s modernized car-sharing
record will offer users to facilely finish a whole process
of car-usage though a key, including automobile reservation, collect up, drop
off, start and stop a engine, remuneration etc. A patron service
hotline will be accessible 24 hours to support users in box of any questions.


By 2018, 25 stations will be accessible in Chengdu, that will be
located around high-end areas such as reward residential and
blurb areas, bureau buildings hosting vast companies, government
compounds and five-star hotels. Users will need to collect adult and drop
off a cars within a stations. The swift of entirely electric BMW i3,
as a world’s many successful electric automobile in a reward compact
shred given a marketplace launch 4 years ago, will not usually ensure
immature mobility though also pushing pleasure to all ReachNow customers.


As a tellurian personality in innovative mobility, BMW has gained rich
knowledge in a operation of mobility use in Europe as good as
in a US. In 2011, a BMW Group launched a initial car-sharing
use in Europe in partnership with a automobile let association SIXT
underneath a code of DriveNow. The use is now active in 13 European
cities with some-more than one million purebred users and over 6,500 BMW
and MINI vehicles in operation. Based on this successful model, the
BMW Group launched in Apr 2016 an extended car-sharing use in
a United States underneath a ReachNow brand, providing users with
several particular mobility services such as automobile sharing, driver
service, prolonged tenure automobile let including smoothness of car, etc.


EVCARD is one of a largest electric car-sharing use providers
in China. Combining a internal viewpoint and imagination in electric
car-sharing with BMW’s tellurian experience, a BMW Group will be able
to improved perform Chinese customer’s different and particular mobility needs.



The BMW Group


With a 4 brands BMW, MINI, Rolls-Royce and BMW Motorrad, a BMW
Group is a world’s heading reward manufacturer of automobiles and
motorcycles and also provides reward financial and mobility services.
As a tellurian company, a BMW Group operates 31 prolongation and assembly
comforts in 14 countries and has a tellurian sales network in some-more than
140 countries.


In 2016, a BMW Group sole approximately 2.367 million cars and
145,000 motorcycles worldwide. The distinction before taxation was approximately
€9.67 billion on revenues amounting to €94.16 billion. As of 31
Dec 2016, a BMW Group had a workforce of 124,729 employees.


The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.


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