BMW Group Press Conference, NAIAS Detroit 2017.

Posted on 09. Jan, 2017 by in BMW Canada

Ludwig Willisch, President and CEO of BMW of North America


Good morning and acquire to a BMW Group! Today it is a pleasure
to benefaction a operation of new models – many importantly, a all-new BMW 5
Series that we will see in a usually a moment.


The 5 Series has always remained core to a brand. And given 1975 it
was a automobile that serve determined BMW as “The Ultimate Driving
Machine” in a US.

Today, we are unapproachable America stays a singular largest marketplace for the
BMW 5 Series in a world! And for 10 of a final 12 years, a 5
Series Sedan has led over a many approach competitors in a US!


The success of a 5 Series in America is usually one instance of the
clever bond a BMW Group has with this country. And over a last
4 decades, a United States has truly turn a second home! This
nation has shabby a tellurian meditative in terms of production,
technology, design, and a prophesy of destiny mobility.


Today a attention is some-more tellurian than ever before. And it is partial of
because we chose a US as a initial and usually place to uncover all 4 of
a Centenary Vision NEXT 100 vehicles. It’s also because we debuted our
fourth vehicle, a VISION NEXT 100 Motorrad in California!


Riding is a loyal passion in America! While a BMW VISION NEXT 100
Motorrad expresses a Future Vision of riding, this all-new BMW K
1600 B represents a “Joy of Riding” that will come after this summer!


This new indication ideally expresses a passion for roving with its
cruiser-inspired design, 6-cylinder opening and genuine touring
qualities. It truly captures “The suggestion of a open road”.


America is not usually one of a many critical markets – it’s also one
of a oldest for BMW Motorrad. We know a initial BMW motorcycle
seemed on US roads in 1927. Since that time we’ve been investing in
broadening a interest of a product operation by flourishing a model
portfolio in both existent and new segments. From a HP4 competition bike at
one finish of a spectrum, to a tolerable C Evolution electric
scooter during a other end, a portfolio is a best it’s ever been
with over 20 indication variants and growing!  And this BMW K 1600 Bagger
will yield serve movement for BMW!


In America a motorcycle business is in an glorious position! In
2016, a United States was once again a number-two marketplace after
Germany.  And we will continue to grow a business with new products
tailored to American tastes, and by serve enhancing a US sell network.


While I‘m certain a product descent and investments in a sales
network will expostulate a success of BMW Motorrad in America, it is just
one of 4 critical pillars that make adult a BMW Group. we am now
gratified to acquire Board Member Dr. Ian Robertson to tell we more
about a BMW Group worldwide.



Dr. Ian Robertson (HonDSc), Member of a Board of Management
of BMW AG, Sales and Marketing BMW, Sales Channels BMW Group


Good morning, it’s good to be behind in Detroit!


Here we have a unequivocally initial M Performance BMW 7 Series!

The BMW M760, with around 610 horsepower is truly “The Ultimate
Driving Machine”. This automobile underscores a enterprise to strengthen
a participation in a Large Luxury Class and enhance a M portfolio. And
unequivocally shortly we will start a worldwide media launch for a M760 in
California, during a BMW Performance Center – that is unequivocally a
illusory place to expostulate this car!

Back in 1954, a unequivocally initial BMW “Ultimate Driving Machine” gathering on
to American streets. Today – as Ludwig pronounced – a US is clearly our
second home:


  • It’s a second largest marketplace for a BMW Group worldwide
  • It’s home to over 650 dealers for all a brands
  • Together with them and a approach suppliers, we occupy around
    70,000 people opposite this good country
  • It is a largest marketplace for a BMW M cars
  • And it is a heading marketplace for a BMW i cars.Over a past two
    decades, we have invested a sum of 7 billion dollars in our
    Spartanburg trickery in South Carolina, a worldwide Center of
    Competence for a X family vehicles.

Spartanburg is now a largest plant in a tellurian production
network – and that is a transparent matter about a joining to this
country. We will be adding a BMW X7 to a prolongation here in the
US, and I’m certain that generally American business are going to love
this car. Talking about enlargement of a X family – subsequent year a BMW
X2 will strike a market, though if we can’t wait that long, usually over
there we can see a judgment version, that we’re display currently for
a unequivocally initial time in a USA. Our X family vehicles now make adult over
30% of a BMW sales.

Their continued clever opening contributed to 2016 being the
many successful year ever for a BMW Group. For a sixth consecutive
year, a BMW Group achieved a new all-time high in sales. Last year
we sole some-more than 2.3 million BMW, MINI and Rolls-Royce vehicles, a
expansion of 5.3 percent. BMW, MINI, and BMW Motorrad all achieved new
sales records.For a BMW brand, it’s a initial time we sole over two
million vehicles in a year. Growth was driven by sparkling new models,
such as a sixth era of a 7 Series, that had a most
successful initial year of sales ever. For a unequivocally initial time, MINI
delivered over 350,000 cars to customers. Rolls-Royce sales were the
second-highest ever available in a company’s 113-year history. And
BMW Motorrad achieved a sixth uninterrupted all-time high in sales.

This year, a BMW Group is again aiming for tolerable growth.
Profitability stays a primary focus. We will also continue our
plan of a offset placement of worldwide sales. And, we will
continue to deposit strongly in innovative technologies.All brands at
a BMW Group advantage from a send of technologies within the

We also implement a engineering imagination outward a universe of
automobiles, generally in a area of sport. BMW has always had a
clever joining to competition – it’s simply partial of who we are. We are
unequivocally unapproachable to be Global Partner of a 35th America’s Cup, that is
a many technically perfectionist sailing eventuality in a world. The
America’s Cup Match will take place in Bermuda in Jun this year. BMW
is ORACLE TEAM USA’s Technology Partner, ancillary them with
engineering expertise. This includes a aerodynamic optimization of
a AC 50 Yacht, that will be launched in a few weeks’ time. We even
allot certain engineers to a group for a whole cooperation, to
emanate a “Ultimate Sailing Machine”. We are gay that a two
time America’s Cup leader – skipper and navigator of ORACLE TEAM USA
can join us today. Please acquire Jimmy Spithill!

Dialogue: Ian Robertson
and Jimmy Spithill

The send of record we use in a automobile attention to one of the
many technically perfectionist sporting competitions in a universe is fascinating.

Every teenager alleviation can have a vital effect. Thanks to
aerodynamic imagination and lightweight design, BMW vehicles are
constantly apropos some-more efficient.


Our possess business athlete, a new BMW 5 Series is a good instance of
this: a class-leading aerodynamics were also polished during our
RD centre in Munich.

The seventh era of a BMW 5 Series is a many energetic and
innovative nonetheless – and but a doubt, it will continue to set a benchmark:


Ladies and Gentlemen,

I’m unequivocally unapproachable to benefaction to we a World Premiere of a new BMW 5 Series!


The BMW 5 Series is a world’s many successful business sedan. And
now, it’s even better: The new indication is lighter, quicker, more
modernized and some-more spacious. Intelligent lightweight construction
translates into a weight rebate of adult to 100 kilos, that creates it
even some-more agile. It offers an unbeatable pushing experience, best in
category efficiency, as good as innovative comfort and reserve features.
It offers a many modernized motorist assistance systems, with major
leaps towards unconstrained driving, such as Remote Control Parking and
Driving Assistant Plus, with motorist support adult to 130 mph (210km/h).


You are looking during a many innovative BMW 5 Series ever!


The full operation of models will be on a marketplace in a subsequent integrate of
months, including both a plug-in hybrid and a M Performance model
we see here.

On my left is a M Performance car, a M550i xDrive. It is
spectacular, holding sportiness to a whole new level. With 456
horsepower, it sprints from 0 to 60 in underneath 4 seconds. On my right is
a plug-in hybrid BMW 530e iPerformance. It will be a fourth
iPerformance indication in a US and a initial one to be offering in both
back and all-wheel drive. In a European exam cycle, it achieves 50
kilometers on electric expostulate and consumes usually 1.9 litres per hundred
kilometres driven.


The BMW Group is a world’s many successful provider of plug-in
hybrid vehicles in a reward segment. Last year we reached a great
miracle of 100,000 electrified vehicles on a highway – that’s the
total figure over a final 3 years, given a launch of a i3.
This year, we’re aiming for a new miracle – to broach 100,000
electrified vehicles in 2017 alone.


The serve in a entrance months of a BMW 5 Series and MINI
Countryman plug-in variety is certain to yield serve momentum. And of
course, we will be transferring BMW i technologies to all other Group
brands, array and models, as time goes on. At BMW Motorrad, the
electric C expansion will come to a US for a unequivocally initial time in
September. Looking serve ahead, we will launch a pristine electric MINI
in 2019 and a pristine electric BMW X3 in 2020.


The success of a electrified vehicles shows that we are already
good on track, and a summary is clear: We intend to sojourn during the
unequivocally forefront of electromobility.

Thanks again everybody for entrance by currently to see a World
Premiere of a new BMW 5 Series – we demeanour brazen to saying you
via a year.


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